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Nov-2025
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Overview
Market Insights Snapshot
In the realm of cannabis topicals, Proofly has shown a strong performance across several Canadian provinces. In British Columbia, Proofly has consistently maintained the top position from August to November 2025, indicating a stable market presence and consumer preference for their products. Meanwhile, in Alberta, Proofly has held a steady fourth place from September to November, despite a slight dip in sales in September. On the other hand, Ontario has seen Proofly dominate the topicals category, securing the number one rank for four consecutive months, although there is a noticeable downward trend in sales figures over this period.
Interestingly, Proofly's emergence in Saskatchewan is noteworthy, as they debuted in the rankings at number one in October and maintained this position in November. This suggests a rapid acceptance and possibly an unmet demand for topicals in this market. However, it is important to note that Proofly did not appear in the top 30 rankings in Saskatchewan prior to October, indicating either a recent market entry or a significant surge in popularity. The lack of rankings in other categories or states may point to areas where Proofly could potentially expand or improve their market strategy.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its position as the leading brand from August to November 2025, holding the number one rank throughout this period. This consistent top ranking is indicative of Proofly's strong market presence and consumer preference in the topical segment. However, it's noteworthy that while Proofly remains at the top, its sales have shown a downward trend from August to November, suggesting potential challenges in sustaining its sales momentum. In contrast, Stewart Farms and Wildflower Canada have been competing closely for the second and third positions. Stewart Farms, which held the second rank from August to October, dropped to third in November, while Wildflower Canada moved up to second place. This shift highlights a dynamic competitive landscape where Proofly's competitors are actively vying for market share, potentially impacting Proofly's future sales and rank stability if the trend continues.
Notable Products
In November 2025, the top-performing product for Proofly was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g) in the Topical category, maintaining its first-place ranking from previous months with sales of 3315 units. The CBG/CBD/THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) consistently held the second position, despite a decline in sales. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained steady in third place, showing a slight dip in sales figures compared to October. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) also maintained its fourth-place ranking, with a slight increase in sales from the previous month. Finally, the CBD/THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) stayed in fifth place, consistent with October's performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
