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Jan-2025
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Overview
Market Insights Snapshot
Proofly has shown a strong presence in the Topical category across several Canadian provinces. In Alberta, the brand has consistently maintained its position at rank 3 from October 2024 through January 2025, showcasing stability despite fluctuations in monthly sales. Meanwhile, in British Columbia, Proofly has demonstrated impressive momentum, climbing from rank 3 in November and December 2024 to clinch the top spot by January 2025. This upward trend in British Columbia, alongside a notable peak in sales in December, underscores Proofly's growing influence in the region.
In Ontario, Proofly has dominated the Topical category, consistently holding the number 1 rank from October 2024 to January 2025. This dominance is reflected in their substantial sales figures, although a slight dip was observed in January 2025. Conversely, in Saskatchewan, Proofly experienced a more volatile performance. After reaching the top rank in November 2024, the brand slipped to rank 3 in December, and notably, it did not appear in the top 30 in January 2025. This absence from the top 30 could indicate challenges in maintaining market presence or increased competition in Saskatchewan.
Competitive Landscape
In the Ontario market for topical cannabis products, Proofly has maintained a dominant position, consistently ranking first from October 2024 through January 2025. This stability in rank underscores Proofly's strong market presence and consumer preference in the region. Despite fluctuations in sales, with a notable peak in December 2024, Proofly's leadership remains unchallenged. Competitors such as Stewart Farms and Wildflower Canada have shown some movement in rankings, with Stewart Farms briefly overtaking Wildflower Canada in November 2024. However, their sales figures remain significantly lower than Proofly's, indicating that while there is competition, Proofly's market strategy and product offerings continue to resonate more strongly with consumers in Ontario.
Notable Products
In January 2025, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel, which maintained its rank at number one for four consecutive months, despite a sales decrease to 4492 units. The CBG:CBD:THC 1:1:1 Relief Cream secured the second spot, showing consistent ranking from November 2024, although its sales have been declining since October 2024. The CBD Extra Strength Isolate Relief Muscle Joint Balm ranked third, showing a drop from its previous second-place ranking in December 2024. The CBD/THC 1:1 Balanced Muscle Cream remained steady in the fourth position across all months. Notably, the CBD:THC 25:1 Water-Based Unisex Lubricant reappeared in the rankings at number five in January 2025 after being absent in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
