.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proofly has demonstrated a consistent performance in the Topical category across various Canadian provinces. In Ontario, Proofly maintained a stronghold as the top brand throughout the months from September to December 2024, indicating a robust market presence and consumer preference. Meanwhile, in Alberta, Proofly consistently held the third position, showing steady consumer interest despite competition. Notably, in Saskatchewan, the brand experienced a dynamic shift, climbing from third to first in November before settling back to third in December. This fluctuation might suggest a temporary market strategy or a competitor's influence.
In British Columbia, Proofly saw a slight decline in its ranking, dropping from second to third place by November and maintaining that position into December. This shift might indicate increased competition or changing consumer preferences in the region. Despite these variations, it's important to note that Proofly did not fall out of the top three in any of the provinces, signifying its strong market position. However, the absence of a top 30 ranking in any other state or province could be seen as a limitation in Proofly's market expansion or brand recognition outside these specific areas.
Competitive Landscape
In the Ontario topical cannabis market, Proofly has consistently maintained its position as the leading brand from September to December 2024. Despite fluctuations in sales, Proofly's dominance remains unchallenged, with its sales figures significantly surpassing those of its competitors. Notably, Stewart Farms and Wildflower Canada have been vying for the second and third positions, with Stewart Farms overtaking Wildflower Canada in November and December. While Stewart Farms showed a notable increase in sales, especially in December, it still trails behind Proofly's impressive sales performance. This consistent leadership by Proofly suggests a strong brand loyalty and market presence, making it a formidable competitor in the topical category in Ontario.
Notable Products
In December 2024, the top-performing product from Proofly was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its number one rank for four consecutive months with sales reaching 5756 units. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) climbed to the second position, showing a notable increase from its consistent third-place ranking in previous months. Meanwhile, the CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) dropped to third place after holding the second position earlier. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) remained steady at fourth place throughout the period. Lastly, the CBD:THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) re-entered the rankings at fifth place, marking its presence after missing out in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
