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Sep-2024
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Overview
Market Insights Snapshot
Proofly's performance in the Topical category across Canadian provinces has been noteworthy, with consistent rankings in the top tier. In Ontario, Proofly has maintained a stronghold at the number one position from June through September 2024, indicating a robust market presence and consumer preference in the region. Meanwhile, in British Columbia, the brand has consistently held the second rank, showcasing its solid footing in the province. Interestingly, in Alberta, Proofly experienced a momentary rise to the second position in August before reverting to third, reflecting a competitive landscape. Notably, in Saskatchewan, Proofly dropped from first to second in July and has maintained this position since, suggesting potential challenges or shifts in consumer preferences.
The sales trends for Proofly across these provinces reveal a mixed but generally positive trajectory. In Alberta, despite fluctuating rankings, sales saw an impressive increase from July to September, indicating a growing consumer base or successful marketing efforts. Conversely, while Proofly's rank in Ontario remained stable at the top, sales peaked in July before experiencing a slight decline by September, which might suggest market saturation or increased competition. In British Columbia, sales reached their zenith in August, followed by a slight dip in September, hinting at seasonal demand variations or external market factors. These insights into Proofly's performance reveal both the strengths and potential areas for strategic adjustments as it navigates the competitive landscape of the Canadian cannabis market.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its top rank from June to September 2024, demonstrating its strong market presence and customer loyalty. Despite fluctuations in sales, with a peak in July followed by a slight decline in August and September, Proofly remains the leader, significantly outperforming its competitors. Wildflower Canada holds the second position, but its sales figures are substantially lower than Proofly's, indicating a clear gap in market share. Meanwhile, Stewart Farms consistently ranks third, with a steady increase in sales from August to September, yet still far behind Proofly's sales volume. This consistent top ranking for Proofly suggests a robust brand strategy and strong consumer preference, making it a dominant player in the Ontario Topical market.
Notable Products
In September 2024, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its number one rank for four consecutive months with sales reaching 4844 units. The CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held steady in the second position with consistent sales figures. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained in third place, though its sales slightly dipped from the previous month. Similarly, the CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) kept its fourth-place ranking, showing a gradual increase in sales over the months. Notably, the CBD:THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) entered the rankings for the first time in September at fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
