.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proofly has demonstrated a strong presence in the Topical category across several Canadian provinces, although its performance varies by region. In Ontario, Proofly has consistently maintained the top position from August through November 2024, indicating a robust market dominance in this category. Meanwhile, in Alberta, Proofly experienced a slight decline, holding the third position from September to November after starting in second place in August. This suggests a competitive market environment where Proofly needs to strategize to reclaim its earlier standing. In Saskatchewan, the brand improved its ranking to first place in November, indicating positive momentum and potential for growth in this region.
In British Columbia, Proofly started strong in second place for three consecutive months before dropping to third in November, which might suggest emerging competition or shifting consumer preferences. The sales trajectory in British Columbia also reflects a downward trend in November, contrasting with earlier months' stronger performance. It's noteworthy that Proofly did not appear in the top 30 brands in any other category or province, which could be a point of concern or an opportunity for expansion. This absence highlights the need for Proofly to evaluate its market strategies and explore growth in untapped regions or categories.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its position as the top-ranked brand from August to November 2024, despite a noticeable decline in sales over these months. This indicates a strong brand loyalty or market presence that keeps it at the forefront, even as sales figures dip. Meanwhile, Stewart Farms has shown a positive trend, climbing from third to second place in October and November, with sales increasing steadily each month. Similarly, Wildflower Canada experienced a rank drop from second to third in October and November, reflecting a slight decrease in sales. The shifting dynamics among these competitors suggest that while Proofly remains dominant, the rising sales of Stewart Farms could pose a future challenge if Proofly's sales continue to decline.
Notable Products
In November 2024, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g) in the Topical category, maintaining its number one rank consistently since August, with sales reaching 4611 units. Following closely, the CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also retained its second position throughout the months, though its sales saw a decline to 1970 units. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained steady in third place, showing slight fluctuations in sales figures. The CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) held the fourth rank consistently, despite a decrease in sales to 865 units. Notably, the CBD:THC 25:1 Water-Based Unisex Lubricant (125mg CBD, 6mg THC, 25ml) entered the rankings in November at fifth place, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
