.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proofly has shown a strong performance across various Canadian provinces, particularly in the Topical category. In Ontario, Proofly has consistently maintained the number one position from July through October 2024, highlighting its dominance in this market. Meanwhile, in British Columbia, the brand has held steady at the second position throughout the same period, showcasing a robust presence even if not leading the pack. In Alberta, Proofly's performance has been stable, maintaining a third-place ranking in July, September, and October, with a brief rise to second place in August. This indicates a solid foothold in the province, albeit with room for growth. Interestingly, in Saskatchewan, Proofly has consistently ranked second, demonstrating a consistent, albeit not leading, presence in the province's Topical market.
While Proofly's performance in the Topical category is noteworthy, it's important to point out that the brand did not appear in the top 30 in any other categories across these provinces, which could be seen as a limitation or a potential area for expansion. The sales trends provide additional insights, with Alberta showing a notable increase in sales from July to October, suggesting a growing market interest or effective sales strategies in place. Conversely, in British Columbia, sales saw a decline from August to October, despite maintaining a stable rank, which could indicate competitive pressures or market saturation. The brand's consistent top ranking in Ontario is complemented by relatively stable sales figures, suggesting a loyal customer base or effective market penetration strategies. These insights suggest areas where Proofly could focus its efforts to maintain and enhance its market position across Canadian provinces.
Competitive Landscape
In the Ontario Topical category, Proofly has consistently maintained its top rank from July to October 2024, showcasing its strong market presence and brand loyalty. Despite a slight dip in sales from September to October, Proofly's sales figures remain significantly higher than its competitors, indicating a robust customer base and effective marketing strategies. Meanwhile, Stewart Farms has shown a positive trend, climbing from the third to the second rank by October, with a steady increase in sales. This upward movement suggests that Stewart Farms is gaining traction among consumers, potentially posing a future challenge to Proofly's dominance. On the other hand, Wildflower Canada experienced a decline in rank from second to third place in October, accompanied by a drop in sales, which could indicate a need for strategic adjustments to regain its competitive edge. Overall, while Proofly remains the leader, the dynamic shifts among its competitors highlight the importance of continuous innovation and customer engagement to sustain its leading position.
Notable Products
In October 2024, Proofly's top-performing product was the CBD/THC Extra Strength Relief Cooling Gel (2000mg CBD, 100mg THC, 100g), maintaining its first-place ranking consistently since July 2024 with sales of 4786 units. The CBG:CBD:THC 1:1:1 Relief Cream (250mg CBG, 250mg CBD, 250mg THC, 100g) also held steady in second place throughout the months with slight fluctuations in sales. The CBD Extra Strength Isolate Relief Muscle Joint Balm (2000mg CBD, 100g) remained third, showing stable demand. In fourth place, the CBD/THC 1:1 Balanced Muscle Cream (250mg CBD, 250mg THC, 100ml) continued its consistent performance. Notably, the CBD:THC Extra Strength Relief Stick (2000mg CBD, 100mg THC, 30g) debuted in October at the fifth position, indicating emerging popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
