.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proper Cannabis Company has shown a notable presence in the Ontario market, particularly within the Beverage category. However, the brand has not managed to break into the top 30 rankings from July through October 2024, indicating potential challenges in gaining significant market traction or facing stiff competition in this category. Despite this, the sales figures for July and August remained relatively stable, hovering just above the 10,000 mark, suggesting a consistent, albeit modest, consumer base. The absence of September and October rankings could imply either a strategic shift or a plateau in their market performance during those months.
It's important to note that Proper Cannabis Company's absence from the top 30 rankings in Ontario might not necessarily indicate poor performance across all categories or regions. It could reflect a highly competitive market where even modest sales growth can be challenging. The lack of ranking in the latter months could also suggest an opportunity for the brand to reassess its strategies or explore new product innovations to capture more market share. Observing trends over the upcoming months could provide further insights into whether Proper Cannabis Company can leverage its current standing to improve its visibility and ranking in the highly competitive Ontario beverage market.
Competitive Landscape
In the Ontario beverage category, Proper Cannabis Company has faced significant competitive pressure, as evidenced by its consistent rank of 33rd in both July and August 2024, with no appearance in the top 20 in subsequent months. This suggests a struggle to gain traction in a market dominated by more established brands. Notably, Tweed has maintained a stronger presence, ranking 14th and 13th in August and September, respectively, indicating a solid consumer base and potentially more effective market strategies. Meanwhile, AMBR emerged in September with a rank of 30th, showing a positive trend with increasing sales, which could further challenge Proper Cannabis Company's market position. Additionally, Seeker held the 31st position in July and August, slightly outperforming Proper Cannabis Company. These dynamics suggest that Proper Cannabis Company may need to reassess its competitive strategies to improve its market standing and sales performance in the Ontario beverage sector.
Notable Products
In October 2024, the top-performing product for Proper Cannabis Company was Blueberry Pomegranate Infused Sparkling Water (10mg THC, 355ml), maintaining its consistent first rank across the months from July to October. Despite a decrease in sales from July's 1587 units to October's 490 units, it remained the leading product. Lemon Lime Sparkling Water (10mg THC, 355ml) also held its second-place position throughout these months, showing a similar trend of declining sales figures. Blackberry Peach Hash Rosin Gummies 2-Pack (10mg) was ranked third in July and August but did not appear in the rankings for September and October, indicating a potential drop in popularity or availability. Overall, the beverage category dominated the top rankings, showing consistent consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
