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Jan-2025
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Overview
Market Insights Snapshot
Provisions has shown a varied performance across different states and product categories. In Missouri, the brand's performance in the Vapor Pens category was notably absent from the top 30 rankings in recent months, indicating potential challenges or heightened competition in that market. This absence from the top rankings suggests a need for strategic adjustments or increased marketing efforts to regain visibility in Missouri's competitive landscape. On the other hand, in Nevada, Provisions has demonstrated a stronger presence in the Vapor Pens category, consistently ranking within the top 15, although there was a slight dip in December 2024. This indicates a relatively stable position in Nevada's market, albeit with some fluctuations that could be indicative of seasonal trends or shifts in consumer preferences.
In the Concentrates category within Nevada, Provisions has shown a positive trajectory, climbing from 30th place in November 2024 to 21st place by January 2025. This upward movement highlights the brand's growing acceptance and potential market share gain in this category, contrasting with its Vapor Pens performance. The ability to maintain and improve rankings in such a competitive category suggests that Provisions might be capitalizing on product quality or effective marketing strategies. However, the absence of Provisions from the top 30 in other states or categories could imply a more regionalized success or a strategic focus on specific markets, leaving room for growth and expansion in other areas.
Competitive Landscape
In the Nevada Vapor Pens market, Provisions experienced notable fluctuations in its rank and sales over the months from October 2024 to January 2025. Initially ranked 11th in October, Provisions improved to 8th in November, showcasing a positive trend. However, by December, it dropped to 14th, indicating a significant decline in sales momentum, which continued into January with a 12th place finish. This volatility contrasts with competitors like INDO, which consistently improved its rank from 13th in October to 10th by January, suggesting a steady increase in market presence. Meanwhile, City Trees saw a decline from 5th to 11th, and High Heads dropped from 8th to 13th, both indicating challenges in maintaining their earlier positions. Provisions' fluctuating rank highlights the competitive nature of the market and suggests a need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In January 2025, the top-performing product from Provisions was the Purple Punch Distillate Cartridge (0.9g), leading the sales rankings with a notable figure of 1869 units sold. Following closely, the Sour Tangie Distillate Cartridge (0.85g) secured the second position. The Blue Dream Distillate Disposable (0.9g) ranked third, demonstrating strong performance in the Vapor Pens category. The Outer Space Distillate Cartridge (0.85g) improved from fifth place in December 2024 to fourth in January 2025, indicating a positive sales trajectory. Meanwhile, the GMO Cookies Live Resin Diamonds Cartridge (0.9g) maintained its position at fifth, consistent with its previous month's ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
