Sep-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Provisions has shown notable improvement in the Vapor Pens category. Starting from a rank of 68 in June 2024, the brand moved up to 67 in July, and although it did not rank in the top 30 in August, it made a significant leap to rank 49 by September. This upward trajectory is complemented by a substantial increase in sales, particularly evident in September. However, the absence of a ranking in August suggests there was a period of underperformance or increased competition, which Provisions managed to overcome by the end of the quarter.
In Nevada, Provisions has maintained a consistent presence in the Concentrates category, holding a position within the top 30 from June through September 2024. Despite a slight dip in sales from July to August, the brand managed to stabilize its rank at 30 by September. Meanwhile, in the Vapor Pens category, Provisions demonstrated impressive growth, climbing from rank 19 in June to an impressive 11th position by September. This consistent upward movement highlights a strategic focus on this category, which has evidently paid off. However, in the Flower category, Provisions did not maintain a top 30 ranking past June, indicating either a strategic shift or increased competition in that specific segment.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Provisions has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 19 in June 2024, Provisions improved its position to 11 by September 2024. This rise in rank is accompanied by a significant increase in sales, particularly evident in September where Provisions saw a substantial boost, closing the gap with competitors. For instance, while Cannavative maintained a relatively stable rank, their sales in September were only slightly higher than Provisions, indicating a narrowing competitive margin. Similarly, City Trees, which saw fluctuations in rank, ended September with sales figures comparable to Provisions, despite being ranked higher in previous months. Meanwhile, CAMP (NV) experienced a resurgence in rank, but Provisions' consistent sales growth suggests a strong market presence. Sauce Essentials also saw a slight dip in ranking, which could further benefit Provisions as it continues to climb the ranks. This competitive analysis highlights Provisions' potential to continue its upward trend, making it a brand to watch in the Nevada vapor pen market.
Notable Products
In September 2024, the top-performing product for Provisions was the Trainwreck Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one spot with notable sales of 2137 units. Following closely in the rankings was the Jack Herer Distillate Cartridge (1g), which held the second position after being the top performer in the previous two months. The OG Kush Distillate Cartridge (1g) moved up to third place, showing a significant recovery from its fifth-place ranking in August. The Super Sour Diesel Distillate Cartridge (1g) made a strong re-entry into the rankings at fourth place, while the Ghost Train Haze Distillate Disposable (1g) rounded out the top five, maintaining its fifth position from July. This month's rankings reflect a dynamic shift, with Trainwreck Distillate Cartridge making a remarkable ascent to lead the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.