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Nov-2024
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Overview
Market Insights Snapshot
Provisions has demonstrated varied performance across different states and product categories. In the Vapor Pens category within Missouri, the brand has been unable to break into the top 30 rankings as of November 2024, indicating a potential area for growth or a highly competitive market. Despite this, there was a notable spike in sales from August to September, although this momentum did not sustain into October. In contrast, Provisions has shown a stronger presence in the Vapor Pens category in Nevada, consistently improving its rank from 15th in August to 8th by November, suggesting a positive reception and growing consumer base in that state.
In the Concentrates category in Nevada, Provisions has maintained a relatively stable presence, with rankings fluctuating slightly but remaining within the top 30. The brand saw a dip in September where it fell out of the top 30, but quickly recovered by October and improved further by November. This rebound indicates resilience and potential for growth in this category. While the overall sales figures provide a glimpse into the brand's performance, the directional trends suggest that Provisions is making strategic gains in certain markets, particularly in Nevada, which could be indicative of successful marketing strategies or product offerings that resonate well with consumers in that region.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Provisions has shown a notable upward trajectory in recent months. From August to November 2024, Provisions improved its rank from 15th to 8th, indicating a positive shift in market position. This rise is particularly significant when compared to competitors such as AiroPro, which experienced a decline from 6th to 9th place, and Sauce Essentials, which fluctuated but ultimately ranked lower than Provisions in November. Meanwhile, City Trees and High Heads maintained stronger positions, with City Trees climbing from 12th to 6th and High Heads consistently improving to reach 7th place. Despite these strong competitors, Provisions' sales have shown a robust increase, particularly from September to November, where they surpassed the half-million mark, suggesting a growing consumer preference and effective market strategies that could further bolster its rank in the future.
Notable Products
In November 2024, the top-performing product for Provisions was the Trainwreck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one ranked product from September. The Master Kush Distillate Cartridge (1g) rose to the second position with notable sales of 1,756 units, up from third place in October. Garlic Cookies Distillate Cartridge (1g) entered the rankings for the first time, securing the third spot. OG Kush Distillate Cartridge (1g) experienced a drop, moving from the third position in September to fourth in November. Lastly, the Durban Poison Distillate Disposable (0.9g) made its debut in the rankings at fifth place, showing strong sales growth from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
