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Dec-2024
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Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has shown a strong performance in the Flower category in Oregon, consistently holding the top rank in September, November, and December 2024. The brand experienced a slight dip to the third position in October, indicating a temporary fluctuation in its market dominance. This consistent top positioning suggests a strong brand presence and consumer preference for its flower products in Oregon. The data also reveals a growth in sales from October to December, emphasizing a positive trend in consumer demand as the year progresses.
In the Pre-Roll category, PRUF Cultivar / PRŪF Cultivar has made significant strides, climbing from the 22nd position in September to the 10th position by December in Oregon. This upward movement highlights the brand’s increasing market penetration and possibly a growing consumer base for its pre-roll offerings. However, in the Vapor Pens category, the brand remains relatively stable, maintaining a position in the lower twenties throughout the last four months of 2024. This stability suggests a steady, albeit less dominant, presence in this category compared to its performance in Flower and Pre-Roll. The absence from the top 30 in other states or provinces might indicate areas for potential growth or a focus primarily on the Oregon market for now.
Competitive Landscape
In the highly competitive Oregon flower market, PRUF Cultivar / PRŪF Cultivar has demonstrated resilience and dominance, particularly evident in their consistent top-ranking positions. Despite a temporary dip to third place in October 2024, PRUF Cultivar quickly regained the top spot by November and maintained it through December, showcasing their strong market presence and consumer preference. This fluctuation contrasts with Grown Rogue, which held a steady second place throughout the same period, indicating stable but slightly lower sales performance compared to PRUF Cultivar. Meanwhile, Otis Garden experienced a remarkable rise from 22nd in September to 3rd by December, suggesting a significant sales surge and potential threat to PRUF Cultivar's market share if this trend continues. These dynamics highlight PRUF Cultivar's robust brand strength but also underscore the importance of strategic positioning to fend off emerging competitors in the Oregon flower category.
Notable Products
In December 2024, the top-performing product for PRUF Cultivar / PRŪF Cultivar was Banana Runtz (1g) in the Flower category, maintaining its leading position from November. Banana Bush (Bulk) climbed the ranks significantly, moving from fifth in November to second place in December, showcasing a notable increase in sales to 14,110 units. Banana Stand (1g) also performed well, securing the third spot, slightly down from its previous fourth position. Marshmellow #10 (Bulk) re-entered the rankings at fourth place after being absent in November, indicating a resurgence in popularity. Designer OG (Bulk) made its debut in the rankings at fifth place, adding diversity to the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
