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Jan-2025
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Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has shown notable performance in the Oregon market, particularly in the Flower category. The brand achieved the top rank in November and December 2024, before moving to the second position by January 2025. This fluctuation suggests a strong presence and competitive edge in the Flower category, with consistent sales figures that indicate robust demand. However, their performance in the Vapor Pens category presents a contrasting picture, where they slipped from 22nd place in October 2024 to 27th by January 2025, indicating challenges in maintaining a strong foothold in this segment.
In the Pre-Roll category, PRUF Cultivar / PRŪF Cultivar has demonstrated an upward trend in Oregon, moving from 19th place in October 2024 to 7th by January 2025. This progression highlights their growing influence and potential for further market penetration in this category. The absence of a top 30 ranking in other states or provinces for these categories could be seen as an opportunity for expansion or a limitation in their current market strategy. The brand's ability to climb the rankings in certain categories while facing challenges in others offers a nuanced view of its market dynamics.
Competitive Landscape
In the competitive landscape of the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has demonstrated impressive resilience and adaptability, maintaining a strong presence with a consistent top-three ranking from October 2024 to January 2025. Despite a slight dip from the 1st position in November and December 2024 to 2nd in January 2025, PRUF Cultivar / PRŪF Cultivar has shown robust sales performance, particularly in November 2024, where it led the market. This shift in rank can be attributed to the remarkable ascent of Otis Garden, which surged from 15th place in November 2024 to claim the top spot by January 2025, indicating a significant increase in consumer preference and market share. Meanwhile, Grown Rogue, a consistent top performer, experienced a gradual decline from 1st in October 2024 to 3rd by January 2025, suggesting a potential shift in consumer loyalty or strategic market changes. Additionally, Meraki Gardens made notable progress, climbing from 20th in October 2024 to 4th in January 2025, reflecting a dynamic and competitive market environment that PRUF Cultivar / PRŪF Cultivar must navigate to maintain its leading position.
Notable Products
In January 2025, PRUF Cultivar / PRŪF Cultivar's top-performing product was Marshmellow #10 (Bulk) in the Flower category, which achieved the number one rank with sales of 11,815 units. Cherry Grapefruit (Bulk) made a strong debut in second place, while Ursa Major (1g) maintained a solid presence at rank three, despite a drop from its peak position in November 2024. Jack Herer (Bulk) re-entered the rankings at fourth place, showing a recovery from the previous months. Island Blends #10 (Bulk) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
