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Nov-2025
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Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has maintained a stronghold in the Oregon market, particularly in the Flower category where it consistently ranks as the top brand from August to November 2025. This consistent performance is indicative of a robust market presence and strong consumer loyalty in the Flower category. However, the brand's performance in the Pre-Roll category shows a downward trend, slipping from 28th place in August to 38th by November. This decline suggests a potential area for improvement or a shift in consumer preferences that the brand might need to address.
In the Vapor Pens category, PRUF Cultivar / PRŪF Cultivar experienced a notable drop, starting at 25th place in August and falling out of the top 30 by October. This absence from the rankings in the final two months of the period could point to increased competition or a shift in the brand's focus away from this category. The sales figures also reflect this downward trajectory, with a significant decrease from August to September. It will be important for PRUF Cultivar / PRŪF Cultivar to assess these trends and adapt strategies to regain ground in these categories while maintaining their leadership in the Flower market.
Competitive Landscape
In the competitive landscape of the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has maintained a consistent top position from August to November 2025, showcasing its dominance in the market. Despite a slight dip in sales in October, PRUF Cultivar / PRŪF Cultivar's sales figures rebounded in November, reinforcing its stronghold. In contrast, Bald Peak consistently held the second rank, but with sales figures significantly lower than PRUF Cultivar / PRŪF Cultivar, indicating a clear gap between the two leaders. Meanwhile, Otis Garden demonstrated a notable upward trajectory, jumping from 17th place in September to 3rd in November, suggesting a potential emerging threat. This competitive dynamic highlights PRUF Cultivar / PRŪF Cultivar's robust market position while also signaling the need to monitor competitors like Otis Garden, who are rapidly climbing the ranks.
Notable Products
In November 2025, Key Lime Guava #10 (Bulk) from PRUF Cultivar / PRŪF Cultivar emerged as the top-performing product, climbing to the first rank with notable sales of 13,054 units. Jack Herer (Bulk) maintained a strong presence, holding steady at the second rank for both October and November, with sales of 12,089 units in November. Dark Rainbow 2.0 (Bulk) made a significant leap, securing the third position after not being ranked in October. Tangie Biscotti (Bulk) dropped to fourth place from its previous second rank in August. Kosher Kush (Bulk) rounded out the top five, maintaining its position from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
