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Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, PRUF Cultivar / PRŪF Cultivar has demonstrated strong performance in the Flower category. Notably, the brand has consistently maintained a top position, ranking first in August, September, and November 2024, with a slight dip to third place in October. This fluctuation suggests a resilient market presence, with sales recovering to over $1 million in November after a dip in October. The brand's ability to reclaim the top spot in November indicates a robust strategy in place to address competition and market dynamics.
In contrast, the Pre-Roll and Vapor Pens categories present a different narrative for PRUF Cultivar / PRŪF Cultivar in Oregon. The brand's rank in Pre-Rolls has shown a positive upward trend, moving from 25th in August to 16th by November, highlighting a growing consumer preference or successful marketing efforts in this segment. However, the Vapor Pens category has seen less movement, with the brand mostly hovering around the 24th position, except for a brief rise to 22nd in October. This static performance in Vapor Pens could indicate a need for strategic adjustments to capture a larger market share in this category.
Competitive Landscape
In the competitive landscape of the Oregon flower category, PRUF Cultivar / PRŪF Cultivar has demonstrated resilience and adaptability, maintaining a strong presence despite fluctuations in rankings. Notably, PRUF Cultivar / PRŪF Cultivar experienced a dip in October 2024, dropping to the third position, but quickly regained the top spot by November 2024. This fluctuation was likely influenced by the consistent performance of Grown Rogue, which held steady at the second rank throughout this period, and Chalice Farms, which showed a significant rise from ninth in August to third in September and maintained a strong position thereafter. Despite these competitive pressures, PRUF Cultivar / PRŪF Cultivar's ability to reclaim the number one position by November indicates robust brand loyalty and effective market strategies, positioning it favorably against its competitors in terms of sales and market influence.
Notable Products
In November 2024, the top-performing product for PRUF Cultivar / PRŪF Cultivar was Banana Runtz (1g) in the Flower category, achieving the number one rank with sales of $25,697. Apples and Bananas (Bulk) followed closely as the second best-seller, maintaining a strong position in the Flower category. Banana Bush (Bulk) secured the third spot, indicating a consistent preference for bulk flower products. Marshmellow #10 (Bulk) experienced a slight dip, moving from second place in October to fourth in November, while Kosher Kush (Bulk) rounded out the top five. This ranking shift suggests a dynamic market with consumer preferences slightly shifting towards smaller packaged products in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
