.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
PRUF Cultivar / PRŪF Cultivar has shown a notable performance in the Oregon market, particularly in the Flower category. They maintained the top position from July through September 2024, before slipping to third place in October. This decline in rank coincides with a downward trend in sales, which started at $1,359,086 in July and decreased each subsequent month, reaching $800,961 by October. The movement in rankings suggests increased competition or changing consumer preferences in the Flower category. In contrast, their presence in the Pre-Roll category has been more stable, albeit at a lower ranking, with positions hovering around the mid-20s throughout the same period.
The Vapor Pens category tells a different story, with PRUF Cultivar / PRŪF Cultivar not breaking into the top 20 in Oregon during the months observed. Their rankings fluctuated slightly, peaking at 21st place in July and September, but settling at 23rd in October. Interestingly, despite these lower rankings, the sales figures for Vapor Pens showed a slight uptick in October compared to September. This could indicate a niche but loyal consumer base or effective marketing strategies in place. Overall, while PRUF Cultivar / PRŪF Cultivar's performance in certain categories demonstrates resilience, there are areas that may require strategic adjustments to maintain competitiveness in the evolving market landscape.
Competitive Landscape
In the competitive landscape of the flower category in Oregon, PRUF Cultivar / PRŪF Cultivar has experienced notable shifts in its market position from July to October 2024. Initially holding the top rank in July, August, and September, PRUF Cultivar / PRŪF Cultivar saw a decline to the third position by October. This shift can be attributed to the rise of Grown Rogue, which climbed to the first position in October, and Culture Farms, which surged from the eighth position in August to second in October. Despite the drop in rank, PRUF Cultivar / PRŪF Cultivar remains a strong contender, although its sales have decreased over the months, contrasting with the upward sales trajectory of its competitors. Brands like Chalice Farms and Kaprikorn have maintained stable positions, with Chalice Farms showing significant improvement in rank from tenth to fourth between August and September. These dynamics highlight the competitive pressures and the need for PRUF Cultivar / PRŪF Cultivar to innovate and strategize to reclaim its leading position in the Oregon flower market.
Notable Products
In October 2024, Island Blends #2 (Bulk) emerged as the top-performing product for PRUF Cultivar / PRŪF Cultivar, achieving the highest sales figure of 14,732. Golden Lemon Juice (Bulk) secured the second position, followed closely by Gelato 33 (Bulk) in third place. Zsunami #12 (Bulk) and Grumpy Bananas (Bulk) rounded out the top five, ranking fourth and fifth, respectively. Notably, these products did not have rankings in the previous months, indicating a new or significantly improved performance in October. This surge suggests a strategic shift or successful promotion that led to their rise in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
