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Nov-2024
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Overview
Market Insights Snapshot
Pura Vida has shown notable performance in the Concentrates category across various provinces in Canada. In Alberta, the brand has consistently climbed the rankings, moving from 9th in August 2024 to 5th by November 2024. This upward trajectory is mirrored in British Columbia, where Pura Vida advanced from 11th to 6th over the same period. However, in Ontario, the brand maintained a strong but stable position, holding steady in the top 4. The absence of Pura Vida in the top 30 for Vapor Pens in Ontario by November suggests a potential area for growth or reevaluation.
The Oil category presents a slightly different picture for Pura Vida. In British Columbia, the brand has firmly held its ground, consistently ranking 2nd from September to November 2024. Meanwhile, in Saskatchewan, Pura Vida fluctuated slightly, moving between 2nd and 3rd place but ultimately returning to 2nd by November. This stability in the Oil category across these provinces indicates a strong market presence and consumer preference. The brand's ability to maintain top positions in these categories while facing competitive pressures highlights its resilience and potential for continued success.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has consistently maintained a strong presence, ranking third from August to October 2024, before experiencing a slight dip to fourth place in November. This change in rank is primarily due to the rise of Nugz, which climbed from fourth to third place during the same period, reflecting a notable increase in their sales trajectory. Meanwhile, Endgame has solidified its position at the top, consistently ranking first with a significant sales lead over Pura Vida. Despite the competitive pressure, Pura Vida's sales figures have shown resilience, with only a minor decline over the months, suggesting a stable customer base. However, the brand should be mindful of the growing competition from both Shred and MTL Cannabis, which, while currently ranked lower, have shown potential for upward movement in the rankings.
Notable Products
In November 2024, the top-performing product for Pura Vida was Indica Nightfall Honey Oil Drops (30ml) in the Oil category, maintaining its number one rank consistently from August through November with sales of $4,098. The Sativa Honey Oil Dispenser (1g) in the Concentrates category also held steady at the second position throughout these months, showing stable sales figures. Indica Honey Oil Dispenser (1g) retained its third-place ranking, indicating consistent demand. Pineapple Express Live Resin Jumbo (1.2g) remained in fourth place, with sales slightly dipping from October. Daybreak Sativa Honey Oil Drops (30ml) stayed in the fifth position since its entry in September, reflecting a steady interest in this Oil category product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
