.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pura Vida has shown notable performance in the Concentrates category across several Canadian provinces. In Alberta, the brand has made impressive strides, moving up from 18th place in July 2024 to 5th by October 2024, with sales more than tripling during this period. Similarly, in British Columbia, Pura Vida has climbed from 16th to 5th place, reflecting a strong upward trajectory in the Concentrates market. In Ontario, the brand has maintained a steady 3rd place ranking in the same category, indicating consistent performance in this competitive market. However, in the Pre-Roll category in Alberta, Pura Vida did not make it to the top 30 after July, suggesting potential areas for improvement or shifting market dynamics.
In the Oil category, Pura Vida has maintained a strong foothold in British Columbia, holding steady at the 2nd position from August to October 2024, with a significant increase in sales. In Saskatchewan, the brand experienced a slight dip from 2nd to 3rd place but remained a strong contender. The Vapor Pens category presents a mixed picture; while Pura Vida did not appear in the top 30 in Saskatchewan after July, it has shown some improvement in Ontario, moving from 40th to 37th place by October. This suggests that while Pura Vida is excelling in certain categories and regions, there are opportunities for growth and increased market penetration in others.
Competitive Landscape
In the Ontario concentrates market, Pura Vida consistently holds the third rank from July to October 2024, indicating a stable position amidst competitive pressures. Despite maintaining its rank, Pura Vida faces stiff competition from brands like Endgame, which consistently ranks second, and Vortex Cannabis Inc., which dominates the top spot. While Pura Vida's sales show a slight decline from August to October, MTL Cannabis and Nugz are gradually increasing their sales, although they remain lower in rank. This suggests that while Pura Vida's market position is secure for now, there is a need to strategize for growth to fend off rising competitors and potentially increase its market share.
Notable Products
In October 2024, the top-performing product for Pura Vida was Indica Nightfall Honey Oil Drops (30ml) in the Oil category, maintaining its consistent number one rank since July with sales reaching 4,268 units. The Sativa Honey Oil Dispenser (1g) in Concentrates held steady in the second position, despite a slight decrease in sales compared to previous months. Indica Honey Oil Dispenser (1g) also remained stable at rank three in Concentrates, showing minor fluctuations in its sales figures. Pineapple Express Live Resin Jumbo (1.2g) in Concentrates maintained its fourth position, showing a notable increase in sales compared to September. Daybreak Sativa Honey Oil Drops (30ml) in the Oil category sustained its fifth-place ranking, with a steady increase in sales since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
