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Jan-2025
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Overview
Market Insights Snapshot
Pura Vida has shown varied performance across different categories and provinces, with notable trends in the Concentrates category. In Alberta, the brand maintained a steady position, ranking 6th in October and November 2024, before slightly dropping to 7th in December 2024 and January 2025. This consistency in the top 10 indicates a stable market presence. Meanwhile, in British Columbia, Pura Vida experienced a drop in the Concentrates category, moving from 4th in October 2024 to 9th by January 2025, which may suggest increased competition or shifting consumer preferences. However, in Ontario, the brand remained consistently ranked 4th in the Concentrates category throughout the period, reflecting strong consumer loyalty or effective market strategies in this region.
In the Oil category, Pura Vida has demonstrated remarkable strength, particularly in British Columbia, where it achieved the top ranking in December 2024, although it slipped back to 2nd in January 2025. This suggests a robust competitive position, albeit with some fluctuation. In Saskatchewan, the brand maintained a leading position, ranking 1st in October 2024 and then holding steady at 2nd from November 2024 through January 2025. In contrast, Pura Vida's performance in the Vapor Pens category in Ontario was less impressive, as it failed to break into the top 30, with rankings fluctuating between 39th and 58th. This suggests potential challenges in this specific category, possibly due to a saturated market or strong competitors.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has consistently maintained a strong position, holding the 4th rank from October 2024 to January 2025. Despite facing stiff competition, Pura Vida's sales have shown a positive trend, peaking in December 2024. Endgame and Nugz have consistently outperformed Pura Vida, securing the 2nd and 3rd ranks respectively, with significantly higher sales figures. However, Pura Vida has successfully outpaced MTL Cannabis, which remains at the 5th rank, and has widened the gap in sales over time. Meanwhile, Shatterizer has shown improvement, moving from the 8th to the 6th rank, but still trails behind Pura Vida. This competitive landscape highlights Pura Vida's resilience and steady performance amidst dynamic market shifts.
Notable Products
In January 2025, Pura Vida's top-performing product was Indica Nightfall Honey Oil Drops (30ml), maintaining its first-place ranking for four consecutive months with sales of 4,799 units. Sativa Honey Oil Dispenser (1g) secured the second position, a consistent rank from November, with a slight dip in sales compared to December. Indica Honey Oil Dispenser (1g) remained in the third spot, showing a decrease in sales from the previous month. Pineapple Express Live Resin Jumbo (1.2g) held steady at fourth place, despite a notable decline in sales figures since October. Daybreak Sativa Honey Oil Drops (30ml) stayed in fifth position, with sales numbers showing a minor decrease from December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
