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Aug-2024
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Overview
Market Insights Snapshot
In California, Pure Beauty has shown notable performance across different product categories. In the Flower category, the brand has seen a significant upward movement from rank 80 in May 2024 to rank 57 in August 2024. This indicates a positive trend and growing consumer preference for their flower products. However, it's important to note that Pure Beauty was not in the top 30 brands in the Flower category for any of these months, which suggests there is still considerable room for improvement. The Pre-Roll category tells a different story, with Pure Beauty consistently maintaining a strong presence, ranking 7th in May and June, and improving slightly to 6th place in July and August. This steady high ranking highlights the brand's strong foothold in the pre-roll market in California.
While the Flower category shows a positive trajectory, the Pre-Roll category's consistent high rankings indicate a strong and stable market position for Pure Beauty in California. The brand's performance in the Pre-Roll category is particularly impressive given the competitive nature of the market. The increase in sales from June to August, peaking at over 2 million dollars in August, underscores the growing consumer demand for Pure Beauty's pre-roll products. However, the absence of Pure Beauty from the top 30 in the Flower category for these months signals that while they are gaining traction, they are not yet leading in that segment. This dual perspective offers valuable insights into the brand's strengths and areas for potential growth in the Californian market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Pure Beauty has shown a consistent performance, maintaining its rank at 6th place from July to August 2024. This stability contrasts with the dynamic shifts observed in other brands. For instance, Lowell Herb Co / Lowell Smokes improved its rank from 8th to 7th place in August, while West Coast Cure experienced a slight drop from 7th to 8th place in the same period. Meanwhile, Pacific Stone and Claybourne Co. have maintained higher ranks consistently, with Pacific Stone holding 4th place and Claybourne Co. in 5th place. Despite these competitors' strong positions, Pure Beauty's sales have shown a significant upward trend, reaching $2,085,391 in August 2024, indicating robust consumer demand and potential for further growth. This positions Pure Beauty favorably for future advancements in rank and market share, especially if it continues to capitalize on its growing sales momentum.
Notable Products
In August 2024, the top-performing product from Pure Beauty was the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking for the third consecutive month with a notable sales figure of 15,549 units. The Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) secured the second position, consistent with its ranking from the previous months, and showed a significant increase in sales. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) remained steady at the third position, also experiencing an uptick in sales. The Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) continued to hold the fourth spot, showing a rebound in sales compared to July 2024. The White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) maintained its fifth position, although it saw a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
