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Nov-2024
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Overview
Market Insights Snapshot
In the California market, Pure Beauty has shown varied performance across different product categories. In the Flower category, the brand's ranking fluctuated, starting at 70th place in August 2024, improving slightly to 63rd in October, but then dropping again to 74th in November. This indicates some instability in their Flower category performance, possibly due to competitive pressures or shifts in consumer preferences. However, the Pre-Roll category tells a different story, where Pure Beauty has consistently climbed the ranks, moving from 7th place in August to an impressive 4th place by November 2024. This upward trend in Pre-Rolls suggests strong consumer demand and effective brand positioning in this segment.
While Pure Beauty's Pre-Roll sales in California have demonstrated significant growth, with November sales reaching over $2 million, the Flower category's performance remains a concern, as it did not make it into the top 30 brands. This disparity between categories highlights the brand's strength in Pre-Rolls but suggests potential areas for improvement in the Flower segment. The lack of a top 30 ranking in the Flower category for November could be seen as a negative indicator, suggesting that the brand may need to reassess its strategies or product offerings in this area to regain competitive standing. Overall, while Pure Beauty is thriving in Pre-Rolls, there is room for growth and stabilization in their Flower category performance.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Pure Beauty has demonstrated a notable upward trajectory in its rankings over recent months. From August to November 2024, Pure Beauty improved its position from 7th to 4th, showcasing a consistent increase in sales. This rise in rank suggests a strengthening market presence, despite facing stiff competition from established brands like STIIIZY, which maintained a steady 2nd place throughout the same period with significantly higher sales. Meanwhile, Presidential and Pacific Stone experienced fluctuations, with Presidential holding a strong 3rd position, while Pacific Stone dropped from 4th to 6th. Claybourne Co. also saw a decline, moving from 3rd to 5th. Pure Beauty's ascent in rank amidst these shifts highlights its growing appeal and competitive edge in the market.
Notable Products
In November 2024, Pure Beauty's Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) emerged as the top-performing product, maintaining its number one rank from August and October, with impressive sales figures reaching 14,204 units. Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) held the second position, consistent with its rank in September and October. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) remained steady at the third position throughout the four months. Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) consistently occupied the fourth rank, showing a slight increase in sales compared to the previous month. White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) maintained its fifth position since September, despite a small dip in sales in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
