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Oct-2024
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Overview
Market Insights Snapshot
In the highly competitive cannabis market, Pure Beauty has demonstrated notable performance variations across different product categories and states. In the California market, Pure Beauty's Flower category experienced fluctuations in rankings, moving from 58th in July 2024 to 59th in October 2024, with a noticeable dip in August and September. This indicates some challenges in maintaining a strong foothold within the top tier of Flower brands in California. However, the Flower category saw a rebound in sales by October, suggesting a potential recovery or successful promotional efforts. The brand's absence from the top 30 in certain months highlights the competitive pressure in the Flower category, which could be seen as a challenge for the brand to address.
On the other hand, Pure Beauty's performance in the Pre-Roll category in California has been consistently strong. The brand maintained a top 10 position throughout the observed months, climbing from 7th place in July to an impressive 5th place by October 2024. This upward trend in rankings and sales reflects a solid consumer demand and effective market strategy for Pre-Rolls. The increase in sales from August to October is a testament to the brand's growing popularity or strategic initiatives in this category. The ability to secure a high rank in the Pre-Roll category suggests that Pure Beauty has a strong product offering that resonates well with consumers, which could be leveraged to bolster their performance in other categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Pure Beauty has demonstrated a notable upward trend in its ranking over the past few months. Starting from a rank of 7th in July 2024, Pure Beauty climbed to 5th by October 2024, reflecting a consistent improvement in market position. This positive trajectory is underpinned by a steady increase in sales, which saw a significant boost from July to October. In contrast, Claybourne Co. experienced a decline, dropping from 3rd place in September to 6th in October, which may have contributed to Pure Beauty's rise. Meanwhile, Pacific Stone maintained a stable performance, holding the 4th position in October, just ahead of Pure Beauty. Presidential consistently ranked higher, maintaining a top 3 position throughout the period, indicating a strong market presence. Pure Beauty's upward movement suggests a growing consumer preference and effective market strategies, positioning it as a formidable competitor in the California Pre-Roll market.
Notable Products
In October 2024, the top-performing product from Pure Beauty was the Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack, which reclaimed its number one rank after dropping to second place in September, achieving notable sales of 14,822 units. The Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack maintained a strong position, ranking second, despite a slight dip from its first-place finish in September. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack consistently held the third spot across the months, showing steady growth in sales. The Yellow Box - Sativa Blend Pre-Roll 5-Pack remained in fourth place, with minor fluctuations in sales figures. Lastly, the White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack continued to rank fifth, but it saw an increase in sales, indicating growing consumer interest in CBD products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
