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Jan-2025
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty demonstrates a notable performance across different cannabis categories. In the Flower category, the brand's ranking fluctuated outside the top 30, with its position ranging from 60th in October 2024 to 64th in January 2025. This indicates a struggle to break into the more competitive tier of brands, as they were unable to secure a spot within the top 30 during this period. Despite this, Pure Beauty's sales figures in the Flower category show some resilience, maintaining a relatively stable performance with minor fluctuations in sales numbers over the months. This suggests that while the brand may not be leading the pack in terms of ranking, it has managed to uphold a consistent presence in the market.
Conversely, Pure Beauty excels in the Pre-Roll category within California, where it consistently ranks in the top 10. Starting at 7th place in October 2024 and rising to 4th by January 2025, Pure Beauty's upward trajectory highlights its strong foothold and growing popularity in this segment. The sales figures in this category reflect a robust demand, with a peak in November 2024, suggesting strategic moves or product offerings that resonated well with consumers. This performance contrasts with the Flower category, showcasing Pure Beauty's strengths and potential growth areas within specific market segments. The brand's ability to climb the ranks in Pre-Rolls while maintaining sales volume underscores its competitive edge in this category.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Pure Beauty has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 7th in October 2024, Pure Beauty climbed to 5th in both November and December 2024, and further improved to 4th by January 2025. This upward movement indicates a positive trend in consumer preference and market penetration. In contrast, Claybourne Co., which started ahead of Pure Beauty in October, slipped from 4th to 5th place by January 2025, suggesting a potential shift in market dynamics. Meanwhile, Presidential and STIIIZY maintained their positions at 3rd and 2nd respectively, indicating a stable consumer base. However, Pure Beauty's consistent rise in rank suggests it is effectively capturing market share from competitors like Sluggers, which remained static at 6th place. This data highlights Pure Beauty's growing influence and potential to challenge higher-ranked brands in the California pre-roll category.
Notable Products
In January 2025, the Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product for Pure Beauty, with sales reaching 11,964 units. The Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) followed closely, holding the second rank consistently from the previous month. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) remained steady at the third position throughout the analyzed months. The Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) and the White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) continued to occupy the fourth and fifth ranks, respectively, showing stability in their sales performance. Overall, the product rankings have remained consistent over the past months, indicating a strong preference for these top products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
