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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Pure Blaze Pre-Rolls have shown a dynamic performance in the Pre-Roll category over the last few months of 2024. Starting with a strong position in September, ranked 2nd, the brand experienced a slight dip to 3rd place in both October and November. However, December marked a significant comeback as Pure Blaze Pre-Rolls reclaimed the top spot, showcasing their ability to adapt and capture market interest effectively. This upward trend in rankings is mirrored by a consistent increase in sales, highlighting the brand's growing popularity and market penetration in Colorado's competitive pre-roll sector.
While Pure Blaze Pre-Rolls have demonstrated impressive performance in Colorado, it's noteworthy that the brand's presence in other states or provinces is not highlighted within the top 30 rankings for the same period. This absence could indicate a potential area for growth or a strategic focus on maintaining and expanding their market share in Colorado. The brand's ability to secure the number one spot in December suggests a strong brand loyalty and consumer preference, which could be leveraged to enhance their footprint in new markets or categories. Exploring these possibilities could provide valuable insights into Pure Blaze Pre-Rolls' future strategies and potential areas for expansion.
Competitive Landscape
In the competitive landscape of pre-rolls in Colorado, Pure Blaze Pre-Rolls has shown a dynamic shift in rankings over the last few months, indicating a strong market presence and potential growth trajectory. Initially ranked second in September 2024, Pure Blaze experienced a slight dip to third place in October and November, only to surge to the top position by December. This upward momentum suggests a significant increase in consumer preference or effective marketing strategies. In contrast, Kaviar, which held the top spot consistently until December, experienced a slight decline to second place, potentially indicating a shift in consumer loyalty or competitive pricing strategies by Pure Blaze. Meanwhile, Cali-Blaze maintained a close competition, fluctuating between second and third positions, but ultimately fell to third in December. These shifts highlight Pure Blaze's ability to capture market share amidst strong competitors, suggesting a promising outlook for future sales and brand dominance in the Colorado pre-roll category.
Notable Products
In December 2024, Pure Blaze Pre-Rolls' top-performing product was Golden Strawberry Pre-Roll (1g), maintaining its first-place rank for the third consecutive month with sales of 25,459. Chemodo Dragon Pre-Roll (1g) made a significant leap to second place from fourth in November, showcasing a strong sales increase. Pachamama Pre-Roll (1g) held steady at third place, showing a consistent performance throughout the months. Gelato Cake Pre-Roll (1g) entered the rankings at fourth place, indicating a rising trend in popularity. Mac & Cheese Pre-Roll (1g) dropped to fifth place from second in November, reflecting a notable decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
