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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Pure Blaze Pre-Rolls have shown consistent performance within the Pre-Roll category. Over the months from October 2024 to January 2025, the brand maintained a steady rank of 3rd place. This indicates a strong foothold in the market, suggesting that Pure Blaze Pre-Rolls are a popular choice among consumers in Colorado. The stability in their ranking could be attributed to a loyal customer base or effective market strategies. Interestingly, while the rank remained unchanged, there was a noticeable fluctuation in sales figures, with a peak in December 2024 before a decline in January 2025. Such trends might reflect seasonal purchasing behaviors or promotional activities during the holiday season.
It is noteworthy that Pure Blaze Pre-Rolls did not appear in the top 30 brands in any other state or category during this period. This absence from other markets highlights a significant opportunity for expansion or an area where the brand might face challenges in gaining traction. The consistent performance in Colorado suggests that the brand has a successful formula that could potentially be replicated in other regions. However, understanding the unique market dynamics and consumer preferences in each state will be crucial for Pure Blaze Pre-Rolls if they aim to broaden their market presence beyond Colorado.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Pure Blaze Pre-Rolls consistently held the third rank from October 2024 to January 2025, demonstrating a stable presence amidst fluctuating market dynamics. Despite a slight decline in sales from December 2024 to January 2025, Pure Blaze Pre-Rolls maintained its position, indicating strong brand loyalty and market penetration. Notably, Kaviar and Cali-Blaze alternated between the first and second ranks, with Kaviar reclaiming the top spot in January 2025. Meanwhile, Lowell Herb Co / Lowell Smokes showed a significant upward trend, climbing from ninth to fourth place over the same period, which could signal increasing competition for Pure Blaze Pre-Rolls. Cosmos remained a consistent contender, fluctuating between fourth and fifth ranks, suggesting a stable but less aggressive competitive threat. These dynamics highlight the importance for Pure Blaze Pre-Rolls to innovate and differentiate to maintain its market position amidst rising competitors.
Notable Products
In January 2025, the top-performing product from Pure Blaze Pre-Rolls was Mac & Cheese Pre-Roll (1g), which climbed to the number one position with sales of 17,075 units. Strawnana Magic Pre-Roll (1g) followed closely in second place, showing a significant improvement from its absence in December 2024. Gelato Cake Pre-Roll (1g) secured the third spot, maintaining a strong presence in the top rankings despite a slight drop from December. Golden Strawberry Pre-Roll (1g), which held the top position consistently in the previous months, fell to fourth place. Pachamama Pre-Roll (1g) rounded out the top five, experiencing a decline in rank from its peak in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
