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Nov-2024
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Overview
Market Insights Snapshot
Pure Essentials has shown a consistent performance in the Illinois market, particularly within the Capsules category, where it has maintained a steady rank of 3rd place from August through November 2024. Despite this consistency in ranking, there is a noticeable downward trend in sales, with November sales figures showing a significant decrease compared to earlier months. In the Tincture & Sublingual category, Pure Essentials also held its 5th place rank throughout the same period, though the sales trajectory is similarly downward. This suggests a potential challenge in maintaining sales momentum despite a stable market position.
In contrast, the Topical category presents a mixed picture. While Pure Essentials started strong with a 4th place ranking in August and September, it dropped to 5th place in October and fell out of the top 30 by November, indicating a more volatile performance. The absence from the top 30 in November could be seen as a negative indicator, suggesting potential issues with market penetration or competitive pressures in the Topical segment. This shift in rankings and sales dynamics highlights the importance of strategic adjustments to recapture market share and stabilize sales across different product categories.
Competitive Landscape
In the Illinois capsules category, Pure Essentials consistently maintained its position as the third-ranked brand from August to November 2024. Despite this steady rank, Pure Essentials experienced a notable decline in sales from September to November, dropping from a peak in September to a lower figure by November. This trend suggests potential challenges in maintaining market share or consumer interest. In contrast, 1906 remained the dominant leader throughout the same period, consistently holding the top spot with significantly higher sales figures, indicating strong brand loyalty or market penetration. Avexia, ranked second, also showed stable sales, suggesting a solid competitive position. Meanwhile, Breez maintained the fourth rank, but like Pure Essentials, faced fluctuating sales, which could imply similar market challenges. The entry of Kalm Fusion (K Fusion) into the top five in November, after being absent in previous months, highlights a potential new competitor that could further impact Pure Essentials' market dynamics.
Notable Products
In November 2024, the Indica Night Capsules 10-Pack (100mg) emerged as the top-performing product for Pure Essentials, climbing from a consistent fourth place in the previous months to secure the first position with sales of 1038 units. The CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC) dropped to second place after holding the top spot in October, with sales decreasing to 781 units. Sativa Momentum Capsules 10-Pack (100mg) experienced a decline in rank, moving from second to third place, as their sales fell to 748 units. Indica Deep Sleep Night Capsules 10-Pack (100mg) entered the rankings at fourth place for the first time. Cronuts #4 Capsules 10-Pack (100mg) maintained a consistent presence, though slipping slightly to fifth place from third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
