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Jan-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Pure Essentials has shown a consistent performance in the Capsules category, maintaining a steady rank of 3rd place from October 2024 through January 2025. This stability in ranking suggests a strong foothold in the Capsules market, despite a noticeable decline in sales from October to January. In the Tincture & Sublingual category, Pure Essentials also held its ground at 5th place for three out of the four months, with a missing rank in December 2024 indicating they fell out of the top 30, which could be a cause for concern. The sales figures show a dip in November, but a recovery by January, pointing towards possible seasonal fluctuations or a response to market changes.
The Topical category presents a more mixed picture, with Pure Essentials achieving a 5th place ranking in October and December 2024, but dropping out of the top 30 in November and January. This inconsistency might suggest challenges in maintaining a competitive edge in this category, potentially due to increased competition or shifts in consumer preferences. The absence from the top 30 in two months could be seen as a negative indicator, highlighting areas where Pure Essentials might need to strategize for improvement. Overall, while Pure Essentials shows strength in certain categories, there are fluctuations that suggest room for growth and adaptation in the dynamic cannabis market of Illinois.
Competitive Landscape
In the competitive landscape of the Illinois capsules market, Pure Essentials consistently maintained its position at rank 3 from October 2024 to January 2025. Despite this stability in ranking, Pure Essentials faced fluctuating sales figures, indicating potential challenges in maintaining customer engagement or market share. The leading brand, 1906, held a strong and unwavering grip on the top spot, significantly outpacing Pure Essentials in sales, with figures consistently several times higher. Meanwhile, Avexia secured the second position, also showcasing higher sales than Pure Essentials, although the gap was narrower compared to 1906. Notably, Kalm Fusion (K Fusion) demonstrated a positive trend by climbing from rank 7 to 5, suggesting a competitive threat that Pure Essentials may need to address to safeguard its market position. The consistent performance of Breez at rank 4 further underscores the competitive pressure Pure Essentials faces in maintaining its rank and sales in the Illinois capsules market.
Notable Products
For January 2025, Cronuts #4 Capsules 10-Pack (100mg) emerged as the top-performing product for Pure Essentials, climbing from the second position in December 2024 to first, with sales of 814 units. Indica Night Capsules 10-Pack (100mg) followed closely, maintaining a strong presence by moving up from fifth to second place. Sativa Momentum Capsules 10-Pack (100mg) held steady in third place, showing consistent performance over the months. Indica Deep Sleep Night Capsules 10-Pack (100mg) dropped from first in December to fourth in January, indicating a notable shift in consumer preference. Meanwhile, CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC) experienced a decline, moving from third to fifth, reflecting a decrease in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
