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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Pure Essentials has demonstrated consistent performance in the Capsules category, maintaining a steady rank of 3rd place from July to October 2024. This stability in ranking suggests a strong foothold in this category, despite a noticeable dip in sales from August to October. Meanwhile, the Tincture & Sublingual category has seen Pure Essentials fluctuate slightly, peaking at 4th place in August before returning to 5th in September and October. The Topical category also reflects a similar trend, with the brand achieving a higher 4th place rank in August and September before dropping back to 5th in October.
While Pure Essentials has managed to stay within the top 5 across multiple categories in Illinois, it's worth noting that their absence from the top 30 in other states or categories could be seen as a gap in their market presence. This highlights potential areas for expansion or increased marketing efforts. The consistent ranking in Capsules and slight movements in Tincture & Sublingual, as well as Topical categories, suggest that while Pure Essentials has a reliable customer base in Illinois, there might be opportunities to explore or challenges to address in other regions or product lines.
Competitive Landscape
In the Illinois capsules market, Pure Essentials consistently maintained its position at rank 3 from July to October 2024, indicating a stable presence amidst competitive pressures. Despite a slight decline in sales from August to October, Pure Essentials held its ground against prominent competitors. The leading brand, 1906, consistently ranked first with significantly higher sales, showcasing a strong market dominance. Meanwhile, Avexia secured the second spot throughout the same period, with sales figures that were notably higher than Pure Essentials but not as dominant as 1906. Breez, ranked fourth, was not a direct threat in terms of sales volume, as it experienced a significant drop in sales from August to September. The consistent ranking of Pure Essentials suggests a loyal customer base, but the brand may need to strategize to close the sales gap with its higher-ranked competitors and capitalize on any fluctuations in the market.
Notable Products
In October 2024, Pure Essentials' top-performing product was the CBD/THC 2:1 CBD Capsules 10-Pack (200mg CBD, 100mg THC), which ascended to the number one rank with sales of 1257 units. The Sativa Momentum Capsules 10-Pack (100mg) dropped from its consistent first-place position in previous months to second place, with a notable decrease in sales. Cronuts #4 Capsules 10-Pack (100mg) climbed to third place, showing resilience despite a lower sales figure compared to earlier months. Indica Night Capsules 10-Pack (100mg) maintained its fourth-place ranking from September to October, indicating stable performance. Relax Hybrid Chill Pill Capsule 10-Pack (100mg) re-entered the top five in October, showcasing a slight recovery in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
