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Nov-2024
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Overview
Market Insights Snapshot
Pure Options has shown a significant upward trajectory in the Michigan cannabis market, particularly within the Flower category. Starting from a rank of 26 in August 2024, the brand climbed to an impressive 9th position by October before slightly dropping to 12th in November. This movement indicates a strong performance and growing consumer preference, although the slight dip in November suggests potential volatility or increased competition. Notably, the brand's sales figures reflect this trend, with a substantial increase in October, which aligns with their peak ranking position.
Despite these achievements, Pure Options has not yet broken into the top 30 in other states or provinces, highlighting a potential area for growth and expansion. Their absence from other state rankings suggests either a limited presence or a need for strategic adjustments to compete in different markets. This performance gap presents both a challenge and an opportunity for Pure Options to leverage their success in Michigan as a model for entry into new regions, where similar strategies could yield comparable results.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Pure Options has demonstrated notable fluctuations in its rank and sales over recent months. From August to November 2024, Pure Options improved its rank from 26th to 9th in October, before settling at 12th in November. This upward trajectory in rank coincides with a significant increase in sales, peaking in October. However, brands like Simply Herb consistently maintained higher ranks, reaching as high as 7th in both September and October, indicating strong competitive pressure. Meanwhile, Dog House and Redemption also showed competitive dynamics, with Redemption making a notable leap from 35th in August to 14th in November. The competitive shifts suggest that while Pure Options has made significant gains, the market remains highly competitive, with several brands vying for top positions, impacting Pure Options' strategic positioning and sales growth potential.
Notable Products
In November 2024, Cherry Kush Mints Small Buds (7g) emerged as the top-performing product for Pure Options, securing the number one rank with sales reaching 11,673 units. Truffle Butter Small Buds (7g) maintained a strong position at rank two, showing a consistent performance from its previous rank in October. Red Runtz Small Buds (7g) entered the rankings at position three, indicating a new surge in popularity. Purple Planet Small Buds (7g) followed closely at rank four, marking its debut in the top rankings. Sherbanger Small (7g) reappeared in the rankings at position five, showcasing a significant rise from its previous absence in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
