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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Pure Options has shown notable performance within the Flower category. Over the past few months, the brand has experienced some fluctuations in its rankings but has generally maintained a strong presence. Starting from a rank of 7th in October 2024, Pure Options improved to 6th in November, slipped to 8th in December, and then climbed to 5th by January 2025. This upward movement in January suggests a positive reception of their products in the market, despite a decrease in sales from October to January. The brand's ability to remain within the top 10 throughout this period indicates a solid foothold in the competitive Michigan Flower category.
Conversely, Pure Options' performance in the Pre-Roll category in Michigan is more of a mixed bag. The brand did not feature within the top 30 rankings from October through December 2024, which highlights a potential area for improvement. However, by January 2025, Pure Options made significant strides, securing the 49th position. This movement into the rankings could be indicative of strategic changes or product innovations that resonated well with consumers. While the sales figures in this category are not as robust as in Flower, the upward trend in January suggests a potential for growth if the brand continues to focus on enhancing its offerings in this segment.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Pure Options has demonstrated resilience and adaptability despite fluctuating ranks and sales. Over the past few months, Pure Options has seen its rank shift from 7th in October 2024 to 5th by January 2025, indicating a positive trend in its competitive positioning. This improvement is notable given the intense competition from brands like Mischief, which consistently maintained a top 5 rank, and High Minded, which dominated the top spot until a slight dip to 3rd in January 2025. Despite a decrease in sales from November to January, Pure Options managed to outperform Goodlyfe Farms, which experienced a dramatic drop from 5th to 56th in November before recovering to 6th in January. The competitive dynamics suggest that while Pure Options faces challenges from strong contenders, its ability to maintain and improve its rank amidst fluctuating sales highlights its potential for sustained growth in the Michigan flower market.
Notable Products
In January 2025, Truffle Butter Small Buds (7g) from Pure Options maintained its position as the top-performing product, continuing its dominance from December 2024 with sales reaching $27,596. Thin Mint Cookies Small Buds (7g) rose to the second spot, showcasing a strong performance in the Flower category. Jack Herer Pre-Roll (1g) improved its ranking from fourth in December to third in January, indicating a growing preference for pre-rolls. Sherbanger Small (7g) entered the rankings at fourth place, while Runtz Small Buds (7g) secured the fifth position. These shifts highlight a dynamic change in consumer preferences, with notable growth in the popularity of specific flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
