Pure & Simple

Data Snapshot: Oct 04, 2024
Pure & Simple Cannabis Brand Logo
<$50K

Sep-2024

Sales

Decline

Trend

6-Month

6

Product Count

SKUs

Pure & Simple

Overview

Pure & Simple, a trusted brand in the cannabis industry since 2002, is renowned for its consistent, affordable, and high-quality CBD products, including oils, edibles, tinctures, and topicals. It sets itself apart with a customer-focused approach, ensuring the creation of pure and effective products through processes fully carried out within the USA. Unlike many infused beverages on the market today, the brand's beverages are not merely sweet juices or energy drinks, they are genuinely infused with distinct cannabis blends to provide a unique and beneficial experience.
Markets

Pure & Simple Locations

Product Trends

Pure & Simple Categories

Pure & Simple Sales

Market Insights Snapshot

Pure & Simple Historical Sales by Category

In the state of Arizona, Pure & Simple's performance in the Beverage category has shown consistent rankings over the past few months. The brand maintained its position at 8th place from June through August 2024, with a slight improvement to 7th place in July. However, despite this consistency in ranking, there was a noticeable decline in sales from July to September, indicating potential challenges in maintaining consumer interest or facing increased competition. This trend suggests that while Pure & Simple has a stable presence in the Arizona beverage market, there may be underlying factors impacting its sales performance.

Across other states and categories, Pure & Simple's presence is less prominent, as the brand does not appear in the top 30 rankings outside of Arizona for the Beverage category. This absence could be interpreted as a missed opportunity for expansion or a strategic focus on specific markets. The lack of visibility in other states may also reflect regional preferences or competitive landscapes that differ significantly from Arizona's. For stakeholders and potential investors, understanding these dynamics could offer insights into the brand's market strategy and areas for potential growth or realignment.

Sep-2024 Rank
Beverage
8
Pure & Simple

Competitive Landscape

In the competitive landscape of the beverage category in Arizona, Pure & Simple has maintained a consistent presence, holding the 8th rank from June to September 2024. Despite a slight dip in sales from July to September, Pure & Simple's position has remained stable, indicating a loyal customer base. However, competitors like tonic and Sprinkle have shown stronger performances, with tonic consistently ranking 5th or 6th and Sprinkle climbing from 3rd to 7th over the same period. This suggests that while Pure & Simple is holding its ground, there is significant competition from brands that are either maintaining or improving their market positions. The absence of Mellow Vibes (formerly Head Trip) from the rankings after June indicates a potential opportunity for Pure & Simple to capture some of their market share. Overall, Pure & Simple's steady rank amidst fluctuating sales highlights the need for strategic marketing efforts to enhance its competitive edge in the Arizona beverage market.

Pure & Simple market ranking for AZ Beverage

Pure & Simple

Notable Products

In September 2024, Orange Juice (100mg THC, 8oz) maintained its top position in Pure & Simple's product lineup, with sales reaching 350 units. Prickly Pear Lemonade (100mg THC, 8oz) held steady at the second spot, showing a slight dip from the previous month. Hibiscus Citrus Juice (100mg THC, 8oz) remained consistent in third place, although its sales figures decreased compared to August. Just Apple Juice (100mg THC, 8oz) continued its downward trend, falling to fourth place from its previous first-place ranking in June and July. Chai Latte (100mg THC, 8oz) stayed in fifth place, with its sales figures declining steadily over the past few months.

Product Rank
Category
Jun-2024
Jul-2024
Aug-2024
Sep-2024
Orange Juice (100mg THC, 8oz)
Beverage
2
3
1
1
Prickly Pear Lemonade (100mg THC, 8oz)
Beverage
4
2
2
2
Hibiscus Citrus Juice (100mg THC, 8oz)
Beverage
3
4
3
3
Just Apple Juice (100mg THC, 8oz)
Beverage
1
1
4
4
Chai Latte (100mg THC, 8oz)
Beverage
5
5
5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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