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Jan-2025
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Overview
Market Insights Snapshot
Pure & Simple has shown notable performance in the Beverage category across the state of Arizona. The brand's ranking in this category has fluctuated slightly, moving from 7th position in October 2024 to 8th in both November and December, before climbing back to 6th in January 2025. This upward trend in January suggests a positive momentum for the brand, which is also reflected in their sales figures. Despite a dip in sales during November, the brand has managed to recover, ending January with sales higher than in October. This resilience in the Arizona market could indicate strong brand loyalty or effective marketing strategies.
It is important to note that Pure & Simple's presence in the top 30 brands is limited to the Beverage category in Arizona. The absence of the brand in the top 30 rankings for other categories or states may point to a more focused market strategy or potential areas for growth. Their consistent ranking within the top 10 in Arizona's Beverage category highlights their competitive edge in this niche, yet the lack of presence elsewhere suggests there may be untapped opportunities for expansion. Understanding the factors contributing to their success in Arizona could provide insights into how Pure & Simple might replicate similar achievements in other markets.
Competitive Landscape
In the competitive landscape of the beverage category in Arizona, Pure & Simple has demonstrated a dynamic performance over the recent months. Starting at 7th place in October 2024, Pure & Simple experienced a slight dip to 8th place in November and December, before climbing to 6th place by January 2025. This upward movement suggests a positive trend in consumer preference or effective marketing strategies. In comparison, Nebula consistently held the 4th position, indicating a strong and stable market presence. Meanwhile, Sprinkle maintained a steady rank at 5th place from November to January, slightly ahead of Pure & Simple. Tonic showed a downward trend, starting at 5th place in October and slipping to 7th by January, which may have contributed to Pure & Simple's improved ranking. Notably, CQ (Cannabis Quencher) entered the top 10 in December and maintained its 10th position in January, highlighting a potential new competitor in the market. Pure & Simple's ability to improve its rank amidst these shifts indicates resilience and potential for growth in the Arizona beverage market.
Notable Products
In January 2025, the top-performing product from Pure & Simple was Orange Juice (100mg THC, 8oz) in the Beverage category, maintaining its leading position with sales of 523 units. Just Apple Juice (100mg THC, 8oz) climbed to the second spot, showing a notable increase from its previous third position in December 2024. Prickly Pear Lemonade (100mg THC, 8oz) experienced a slight decline, moving from the top rank in December 2024 to third place in January 2025. Hibiscus Citrus Juice (100mg THC, 8oz) remained consistent at fourth place, while Chai Latte (100mg THC, 8oz) continued to hold the fifth position throughout the months. Overall, the rankings indicate a strong performance for the brand's beverage line, with Orange Juice consistently leading the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
