.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pure Sunfarms has demonstrated varied performance across different provinces and product categories. In the Alberta market, the brand's Flower category has shown a commendable upward trajectory, climbing from the 8th position in October 2024 to the 4th position by January 2025. This positive movement suggests a strong consumer preference and increasing market penetration. Conversely, the Pre-Roll category in Alberta experienced a decline, dropping from the 11th rank in October 2024 to the 15th by January 2025, indicating potential challenges in maintaining consumer interest or facing stiffer competition.
In Ontario, Pure Sunfarms maintained a consistent 4th place ranking in the Flower category throughout the observed months, reflecting stable performance and a solid foothold in the market. However, in the Vapor Pens category, the brand fell out of the top 30 by January 2025 after being ranked 26th in October 2024, suggesting a significant shift in consumer preferences or competitive pressures. Additionally, in Saskatchewan, Pure Sunfarms made a noteworthy entry into the top 30 for Flower in December 2024, maintaining a 16th rank into January 2025, which could indicate emerging potential in this region.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Pure Sunfarms consistently held the 4th rank from October 2024 to January 2025, showcasing stability in its market position. Despite this consistency, Pure Sunfarms faces strong competition from brands like Spinach and Shred, which frequently occupied the top two positions. Notably, Spinach experienced fluctuations, dropping to 3rd in January 2025, while Shred maintained a strong presence, consistently ranking 1st or 2nd. Meanwhile, Good Supply improved its rank from 8th to 5th, indicating a positive growth trajectory. The stable ranking of Pure Sunfarms amidst these shifts suggests a solid customer base, but the brand may need to innovate or adjust strategies to climb higher amidst the dynamic competition.
Notable Products
In January 2025, Pure Sunfarms continued to see strong performance with Pink Kush Pre-Roll 10-Pack (3g) maintaining its position as the top-selling product. The Pink Kush (3.5g) also held steady in the second rank, demonstrating consistent popularity. Pink Kush (7g) remained in third place, showing a slight decline in sales compared to previous months. Blue Dream Pre-Roll 10-Pack (3g) retained its fourth position, with sales figures experiencing a notable decrease, highlighting potential seasonal or market shifts. Lastly, Pink Kush Pre-Roll 3-Pack (1.5g) stayed in fifth place, reflecting a steady trend from prior months despite a dip in sales to 9,720 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
