.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Pure Sunfarms has shown varied performance across different provinces and categories. In Alberta, the brand's Flower category saw a decline in rankings from 4th in July to 8th in October, indicating a gradual decrease in market share. Similarly, their Pre-Roll category in Alberta experienced a slight fluctuation, ending at the 11th position in October, which suggests a relatively stable presence despite minor setbacks. Meanwhile, in British Columbia, the Flower category maintained a consistent performance, staying within the top 6 ranks from August to October. However, the Pre-Roll category in British Columbia dropped significantly, falling out of the top 20 by October, which could be a point of concern for the brand.
In Ontario, Pure Sunfarms showed a strong performance in the Flower category, consistently ranking within the top 5 from July to October, indicating a robust market presence. Their Pre-Roll category also performed well, maintaining a top 11 position, with some minor fluctuations. The Vapor Pens category in Ontario saw an improvement from being unranked in August to reaching the 25th position by October, highlighting a positive growth trend in this segment. In Saskatchewan, the brand was ranked 3rd in the Flower category as of July, but subsequent data is unavailable, suggesting a potential drop out of the top 30, which might require strategic adjustments to regain market traction.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Sunfarms has demonstrated resilience and adaptability, maintaining a consistent presence within the top five brands from July to October 2024. Notably, Pure Sunfarms improved its rank from 5th in July to 4th in August and October, showcasing its ability to rebound and capture market share. This upward movement is particularly significant given the competitive pressure from brands like Redecan, which fluctuated between 4th and 5th place during the same period, and Back Forty / Back 40 Cannabis, which consistently held the 3rd position from August onwards. Meanwhile, Shred maintained a strong hold on the 2nd position throughout these months, indicating a stable consumer base. The competitive dynamics suggest that Pure Sunfarms is effectively navigating the market, leveraging its brand strengths to stay competitive against these formidable players.
Notable Products
In October 2024, Pure Sunfarms' top-performing product was the Pink Kush Pre-Roll 10-Pack 3g, maintaining its number one rank consistently since July, despite a slight decline in sales to 41,142 units. The Pink Kush 3.5g flower also retained its second-place position throughout the months, demonstrating stable demand. Blue Dream Pre-Roll 10-Pack 3g showed notable improvement, climbing from fifth place in July to third in October, indicating growing popularity. The Pink Kush 7g flower, introduced in September, rose from fifth to fourth place, suggesting a strong market entry. Conversely, the Pink Kush Pre-Roll 3-Pack 1.5g experienced a drop from third to fifth place, reflecting a decrease in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
