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Oct-2024
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Overview
Market Insights Snapshot
Purefarma's performance in the oil category has shown notable progress, particularly in British Columbia. Over the months from July to October 2024, Purefarma maintained a steady ranking of 8th place through July to September, before advancing to 7th place in October. This upward movement in ranking corresponds with a significant increase in sales, peaking at $57,371 in October, indicating a growing consumer preference or successful market strategy in this region. Such a consistent climb in ranking and sales volume highlights Purefarma's strengthening presence in the British Columbia oil market, making it a brand to watch in the upcoming months.
In contrast, Purefarma's presence in the Saskatchewan oil market presents a different narrative. While the brand secured a 9th place ranking in July 2024, it did not appear in the top 30 rankings for the subsequent months of August and September, suggesting a potential dip in market engagement or competitive pressures. However, Purefarma made a notable comeback in October, achieving a 6th place ranking. This resurgence is accompanied by sales figures reaching $12,619, signaling a possible recovery or strategic shift that re-engaged the Saskatchewan market. The fluctuating performance in Saskatchewan compared to the steady growth in British Columbia presents an intriguing dynamic in Purefarma's market strategy across different regions.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma has shown a consistent presence with a notable improvement in its ranking from 8th place in July through September 2024 to 7th place in October 2024. This upward movement indicates a positive trend in sales performance, contrasting with the declining trajectory of MediPharm Labs, which dropped from 2nd place in July to 5th place by October. Meanwhile, LoFi Cannabis maintained a relatively stable position, moving slightly from 5th to 6th place over the same period. Frank experienced a slight decline, moving from 6th to 8th place, while DayDay showed a positive shift from 12th in August to 9th in October. These dynamics suggest that Purefarma's strategic efforts are yielding results, allowing it to gain ground against competitors experiencing fluctuating sales and rankings.
Notable Products
In October 2024, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml), maintaining its first-place ranking for four consecutive months with notable sales of 2280 units. The CBD Earth Full Spectrum Cartridge (1g) held steady in the second position throughout the same period, indicating consistent consumer demand. Meanwhile, Hemplixir 100 CBD Oil (30ml) rose to third place, improving from its fourth-place position in previous months. CBD Earth Full Spectrum Disposable (1g) experienced a decline, dropping to fourth place despite being third in earlier months. This shift in rankings highlights a growing preference for oil products over vapor pens in the current month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
