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Sep-2024
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Overview
Market Insights Snapshot
In the province of British Columbia, Purefarma has shown consistent performance in the Oil category, maintaining a steady rank of 8th place from July to September 2024. Despite a dip in sales during July, the brand rebounded in August, reaching a sales figure of 50,290. However, September saw a slight decline in sales again. This stability in ranking suggests a solid foothold in the market, although the fluctuations in sales indicate potential challenges or opportunities in consumer engagement or market competition.
Meanwhile, in Saskatchewan, Purefarma's performance in the Oil category has been more variable. The brand improved its ranking from 10th in June to 9th in July but then slipped back to 11th in August, before recovering slightly to 10th in September. This fluctuation in rankings, coupled with a notable drop in sales from July to August, suggests a more competitive or volatile market environment. The brand's ability to regain its position in September, however, indicates resilience and potential strategies that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma has maintained a consistent presence, ranking 8th from July to September 2024, following a slight dip from 7th in June. This stability in rank suggests a steady market position, although its sales figures reveal some fluctuations, with a notable peak in August. In contrast, Frank has shown an upward trajectory, climbing from 8th in June to 6th by September, accompanied by a significant increase in sales, which could indicate a growing consumer preference. Meanwhile, LoFi Cannabis experienced a decline from 5th to 7th place, reflecting a drop in sales, particularly in September. Brands like Floresense and DayDay remain outside the top 8, with Floresense consistently ranking 10th or 11th, and DayDay showing more volatility, dropping to 12th in August before recovering to 10th in September. These dynamics highlight the competitive pressures Purefarma faces, particularly from brands like Frank, which are gaining traction in the market.
Notable Products
In September 2024, the top-performing product for Purefarma was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its first-place ranking consistently from June through September, with a notable sales figure of 1682 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category also held its second-place position throughout these months, showing a slight increase in sales from August to September. The CBD Earth Full Spectrum Disposable (1g) remained steady in third place, with a minor sales uptick in September. Hemplixir 100 CBD Oil (30ml) continued to rank fourth, experiencing a gradual sales increase over the months. Overall, the rankings for Purefarma's top products remained stable from June to September 2024, indicating consistent consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
