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Jan-2025
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Overview
Market Insights Snapshot
Purefarma has shown varied performance across different categories and provinces in Canada. In the British Columbia market, Purefarma has consistently maintained a presence in the top 10 for the Oil category, although it experienced a slight dip from 7th to 8th place between October 2024 and January 2025. This fluctuation in ranking is reflected in their sales figures, which saw a decrease from $60,076 in October to $43,479 in January. In contrast, their performance in the Vapor Pens category was less prominent, as they were not ranked in the top 30 for most months, with the only available ranking being 58th in November 2024, indicating a significant opportunity for improvement in this segment.
In Saskatchewan, Purefarma's performance in the Oil category has been somewhat inconsistent. The brand was ranked 6th in both October 2024 and January 2025 but dropped out of the top 30 in December 2024. This inconsistency is mirrored by the sales figures, which show a decline from $16,893 in October to $12,164 in January, with a notable absence of data for December. This suggests that while Purefarma has moments of strong performance, they face challenges in maintaining consistent market presence and sales momentum in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, Purefarma has experienced fluctuations in its ranking, moving from 7th place in October 2024 to 8th in November 2024, regaining 7th in December 2024, and dropping back to 8th in January 2025. This indicates a competitive and dynamic market environment. Notably, Frank has shown a consistent upward trend, improving its rank from 8th in October 2024 to 6th by January 2025, which suggests a strong market presence and could be a significant competitor for Purefarma. Meanwhile, LoFi Cannabis has maintained a competitive edge, closely aligning with Purefarma's performance, though it briefly fell below Purefarma in December 2024. EarthWolf Farms was not in the top 20 in November 2024, indicating potential volatility or challenges in maintaining a consistent market position. These dynamics highlight the importance for Purefarma to strategize effectively to maintain and improve its market position amidst strong competition.
Notable Products
In January 2025, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its number one rank from previous months, with sales of 1883 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category also held steady at the second rank, showing consistent performance over the months. The CBD Earth Full Spectrum Disposable (1g) improved its rank from fourth in October to third in November and has maintained that position since. Hemplixir 100 CBD Oil (30ml) remained at the fourth rank throughout this period, indicating stable demand. Notably, the CBD:THC 15:15 Balance Oil (30ml), which was ranked fifth in October, did not appear in the rankings for the subsequent months, suggesting a potential discontinuation or stock issue.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
