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Nov-2024
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Overview
Market Insights Snapshot
In the British Columbia market, Purefarma has demonstrated a consistent performance in the Oil category, maintaining a stable position within the top 10 throughout the latter half of 2024. Notably, the brand's ranking improved from eighth to seventh in October, coinciding with a significant increase in sales, suggesting a strong consumer preference for their oil products during that period. However, by November, Purefarma's rank slipped back to eighth, indicating potential challenges in sustaining their growth momentum. In the Vapor Pens category, Purefarma did not manage to break into the top 30, which highlights an area where the brand might need to focus on improving its market presence.
In Saskatchewan, Purefarma made a notable entry into the Oil category rankings in November, securing the sixth position. This debut is a positive indicator of the brand's expanding influence in the province, marking a successful penetration into a new market segment. The absence of rankings in previous months suggests that Purefarma's efforts in Saskatchewan are relatively recent, and their ability to enter the top 10 so quickly could imply a strategic advantage or a successful marketing campaign. The data does not provide information on Purefarma's performance in other categories or states, but their progress in these regions suggests potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, Purefarma has maintained a steady presence, ranking consistently at 8th place from August to November 2024, with a brief rise to 7th in October. This stability is notable given the fluctuating performances of its competitors. For instance, Frank experienced a slight dip in rank from 6th in September to 8th in October, before recovering to 7th in November. Meanwhile, LoFi Cannabis has shown a more robust performance, consistently ranking higher than Purefarma, with a notable 5th place in August and maintaining 6th place in October and November. On the other hand, Floresense and DayDay have not posed significant threats, with rankings outside the top 10 in several months. These dynamics suggest that while Purefarma holds a solid position, it faces potential challenges from brands like LoFi Cannabis, which consistently outperform it in sales and rank.
Notable Products
In November 2024, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml) in the Oil category, maintaining its position as the number one ranked product for four consecutive months with sales of 1,937 units. The CBD Earth Full Spectrum Cartridge (1g) in the Vapor Pens category also held steady at the second position, showing a consistent rise in sales over the months. The CBD Earth Full Spectrum Disposable (1g) improved its ranking to third place, recovering from a dip in October. Hemplixir 100 CBD Oil (30ml) remained in fourth place, with slight fluctuations in sales figures. Overall, the rankings for Purefarma's top products have shown stability, with slight improvements in sales performance for some items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
