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Aug-2024
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Overview
Market Insights Snapshot
Purefarma's performance across different categories and states/provinces shows a varied landscape. In Alberta, the brand did not make it into the top 30 for Vapor Pens from June to August 2024, indicating a challenging market position in this category. On the other hand, British Columbia demonstrates a more consistent performance for Purefarma in the Oil category, maintaining a steady rank of 8th place from May to August 2024. This stability in British Columbia is noteworthy, particularly when considering the upward trend in sales from July to August, suggesting a positive consumer reception.
In Ontario, Purefarma's Vapor Pens ranked 91st in May 2024 but did not appear in the top 30 for the subsequent months, signaling a decline or lack of market penetration in this region. Conversely, Saskatchewan shows a promising trajectory for Purefarma in the Oil category, moving from 10th place in June 2024 to 9th place in July 2024. This upward movement, coupled with increasing sales figures, indicates a growing acceptance and potential for further market share expansion in Saskatchewan. These trends highlight the importance of regional strategies and category focus for Purefarma's overall performance.
Competitive Landscape
In the highly competitive cannabis oil market in British Columbia, Purefarma has maintained a steady position, consistently ranking 8th from May to August 2024, with a slight improvement to 7th in June. This stability is notable given the fluctuations experienced by other brands. For instance, Frank oscillated between 7th and 8th place during the same period, while EarthWolf Farms was absent from the top 20 in May and August, indicating inconsistent performance. Meanwhile, Floresense showed a positive trend, moving from 11th to 10th place by August. Despite these shifts, NightNight remained a strong competitor, consistently holding the 6th position. Purefarma's ability to maintain its rank amidst these dynamics suggests a loyal customer base and effective market strategies, although there is room for growth to catch up with higher-ranked competitors like NightNight.
Notable Products
In August 2024, Purefarma's top-performing product was CBD Hemplixir 30 Oil (30ml), maintaining its first-place rank with notable sales of 1763 units. Following closely, CBD Earth Full Spectrum Cartridge (1g) held the second position, although its sales continued to decline from previous months. CBD Earth Full Spectrum Disposable (1g) consistently ranked third, with a slight decrease in sales. Hemplixir 100 CBD Oil (30ml) remained in fourth place, showing minimal sales activity. The rankings for these products have been stable over the past four months, indicating a consistent market preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
