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Oct-2024
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Overview
Market Insights Snapshot
QWEST has demonstrated varied performance across different categories and provinces, with some noticeable shifts in rankings over the past few months. In the Alberta market, QWEST's Flower category saw a significant drop from rank 8 in August 2024 to rank 28 by October. This decline suggests a potential challenge in maintaining market share in this category, despite a brief surge in sales during August. Conversely, the Pre-Roll category in Alberta showed a positive trend, moving up from rank 83 in July to 59 in October, indicating a growing consumer interest or improved distribution strategy. Meanwhile, in British Columbia, QWEST's Flower category maintained a steady climb, reaching rank 48 by October, which contrasts with their Pre-Roll category, where they fell out of the top 30 in September before reappearing at rank 94 in October.
In Ontario, QWEST's Flower segment has shown consistent improvement, reaching rank 45 in October. This upward movement might be attributed to strategic marketing or product quality enhancements. However, the Pre-Roll category in Ontario did not maintain a top 30 position post-August, suggesting potential areas for growth or reevaluation. In Saskatchewan, QWEST made an entry into the Flower category rankings in October at position 46, while showing a promising rise in the Pre-Roll category from 41 in September to 30 in October. This indicates a strengthening presence in Saskatchewan, particularly in the Pre-Roll market, which could signal future opportunities for expansion or increased market penetration. These movements across categories and provinces highlight the dynamic nature of QWEST's market performance, with potential areas for strategic focus to bolster their standing further.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, QWEST has experienced notable fluctuations in its ranking and sales over the past few months. Starting in July 2024, QWEST held the 17th position, which improved significantly to 8th in August, indicating a strong surge in market presence. However, this momentum was not sustained as QWEST's rank slipped to 14th in September and further dropped out of the top 20 by October. This decline in rank correlates with a decrease in sales from a peak in August. In contrast, MTL Cannabis showed a steady presence, climbing from 25th to 21st before reaching 27th in October, while Nugz demonstrated a positive trajectory, moving from 55th to 26th, surpassing QWEST by October. Holy Mountain and Windmill also showed upward trends, with Holy Mountain improving its rank from 52nd to 29th, and Windmill maintaining a consistent presence in the top 30. These shifts highlight the dynamic nature of the market and suggest that QWEST may need to reassess its strategies to regain its competitive edge in Alberta's Flower category.
Notable Products
In October 2024, QWEST's top-performing product was the Morning Sun Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from September with impressive sales of 3433 units. The Bubble Bath (3.5g) in the Flower category emerged as the second-best seller, a new entry in the rankings with notable sales. The Bubble Bath Pre-Roll 10-Pack (3.5g) remained steady at the third position, although its sales saw a slight decline from the previous months. Duct Tape (3.5g) rose to the fourth rank, improving from its fifth position in September. Grandi Guava (3.5g) rounded out the top five, dropping from its previous second place, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
