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Nov-2024
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Overview
Market Insights Snapshot
QWEST's performance across various Canadian provinces and product categories has shown a mix of both promising and concerning trends. In Alberta, the Flower category witnessed a significant decline in rankings, dropping from 8th position in August 2024 to 29th by November 2024. This could be attributed to a steady decrease in sales over the months. In contrast, the Pre-Roll category in Alberta showed upward momentum, moving from 87th place in August to 51st in November, suggesting an increase in consumer interest or market penetration. Meanwhile, in British Columbia, QWEST's Flower category maintained a stable position around the mid-50s rank, while their Pre-Roll category experienced a significant dip, disappearing from the top 30 in September and October, only to reappear at 82nd in November.
In Ontario, the Flower category displayed a slight fluctuation, with rankings varying between 46th and 54th over the observed months, indicating a relatively stable yet competitive market position. The Pre-Roll category, however, did not maintain a top 30 position after August, which could point to challenges in gaining traction in this category. Meanwhile, Saskatchewan presented a more optimistic picture for QWEST. The Flower category saw a sharp rise in rankings from not being in the top 30 in August and September to achieving 34th place by November. Similarly, the Pre-Roll category showed consistent improvement, moving from 46th in September to 32nd by November. These movements highlight the dynamic nature of QWEST's market performance across different regions and categories, with some areas showing potential for growth and others indicating a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, QWEST has experienced a notable decline in both rank and sales over the past few months. Starting from a strong position at rank 8 in August 2024, QWEST has slipped to rank 29 by November 2024. This downward trend is accompanied by a significant decrease in sales, indicating a potential shift in consumer preferences or competitive pressures. Meanwhile, brands like Tribal have shown resilience, improving their rank from 35 in August to 27 in November, with a corresponding increase in sales. Similarly, Castle Rock Farms has made a remarkable climb from rank 94 in August to 28 in November, suggesting a growing market presence. These dynamics highlight the competitive pressures QWEST faces, emphasizing the need for strategic adjustments to regain market share and improve sales performance in Alberta's Flower category.
Notable Products
In November 2024, the top-performing product from QWEST was Bubble Bath (3.5g) in the Flower category, which climbed to the number one spot with sales of 3161 units. The Bubble Bath Pre-Roll 10-Pack (3.5g) also performed strongly, maintaining its position at number two in the Pre-Roll category, improving from its previous rank of five in October. The Morning Sun Pre-Roll 10-Pack (3.5g), despite dropping from the top position in October to third place, still showed robust sales figures. Duct Tape (3.5g) held steady at rank four in the Flower category from October to November. Morning Sun (7g) saw a slight decline, moving from third to fifth place, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
