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Sep-2024
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Overview
Market Insights Snapshot
In the province of Alberta, QWEST has shown a notable performance in the Flower category. Starting from a rank of 36 in June 2024, QWEST made a significant leap to rank 8 in August, before settling at 14 by September. This upward trend is indicative of a strong market presence and consumer preference for their Flower products in Alberta. Conversely, in the Pre-Roll category, QWEST struggled to make it into the top 30, with rankings consistently hovering outside the top 60, though there was a slight improvement in September with a rank of 69. This suggests that while QWEST is gaining traction in Flower, there is room for growth in their Pre-Roll offerings in Alberta.
In Ontario, QWEST's presence in the Flower category has been on a positive trajectory, moving from rank 94 in June to 48 by September. This steady climb indicates a growing acceptance and demand for QWEST's Flower products. However, in the Pre-Roll category, QWEST's performance has been less consistent. After reaching a rank of 71 in July, they fell out of the top 30 by September, highlighting potential challenges in maintaining a strong foothold in this segment. Meanwhile, in Saskatchewan, QWEST's Pre-Roll category has shown improvement, moving from outside the top 30 in June to rank 38 by September, suggesting a positive trend and increasing market penetration in the province.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, QWEST has shown a dynamic shift in its market position over recent months. Starting from a rank of 36 in June 2024, QWEST made a significant leap to rank 8 in August, indicating a strong surge in sales performance during this period. However, by September, QWEST's rank slightly declined to 14, suggesting a potential stabilization or increased competition. Notably, Broken Coast has consistently improved its position, moving from rank 20 in June to 12 in September, which may have contributed to the competitive pressures faced by QWEST. Meanwhile, San Rafael '71 and Shred maintained relatively stable positions, with Shred slightly outperforming QWEST in September. The fluctuating ranks highlight the volatile nature of the market, where QWEST's impressive rise in August underscores its potential to capture significant market share, though sustaining this momentum remains a challenge amidst strong competitors.
Notable Products
In September 2024, the top-performing product for QWEST was Grandi Guava (3.5g) from the Flower category, which rose to the number one rank with sales of 2,818 units. Morning Sun Pre-Roll 10-Pack (3.5g) took the second spot, showing significant growth from its absence in August to a strong presence in September. Bubble Bath Pre-Roll 10-Pack (3.5g) maintained a consistent presence, ranking third, although its sales saw a slight decline compared to August. Bubble Bath (14g) entered the rankings at fourth place, indicating a new interest in larger Flower offerings. Grape Cream Cake (7g) completed the top five, debuting in the rankings and showcasing the brand's expanding product appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
