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Jan-2025
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Overview
Market Insights Snapshot
QWEST has shown notable performance fluctuations across various provinces in Canada, particularly in the Flower category. In Alberta, QWEST's Flower category saw a significant upward trajectory, climbing from a rank of 30 in November 2024 to a commendable 10 by January 2025. This improvement is underscored by a substantial increase in sales, which more than doubled from November to January. Conversely, in Ontario, QWEST's position in the Flower category saw a decline, with rankings slipping from 47 in October 2024 to 70 by January 2025, accompanied by a decrease in sales figures. In British Columbia, QWEST improved its standing from 54 to 28 between October 2024 and January 2025, indicating a positive reception in that market.
In the Pre-Roll category, QWEST's presence has been less consistent. In Alberta, the brand hovered around the 51st position by January 2025, showing little upward movement. Meanwhile, in British Columbia, QWEST's Pre-Roll category did not make it into the top 30 at any point, peaking at a rank of 77 in December 2024. This suggests that while QWEST has a strong foothold in the Flower category, its Pre-Roll offerings may need more strategic efforts to gain similar traction. Interestingly, in Saskatchewan, QWEST maintained a stable presence in the Pre-Roll category, with rankings fluctuating slightly but consistently around the 40s, indicating a steady, albeit modest, market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, QWEST has shown a notable upward trajectory in its ranking from October 2024 to January 2025. Initially positioned at rank 22 in October, QWEST experienced a dip to rank 30 in November, but made a significant comeback to rank 10 by January 2025. This improvement in rank is indicative of a strategic shift or market adaptation that has positively impacted QWEST's sales, which more than doubled from November to January. In contrast, Redecan, a leading competitor, saw a decline in its rank from 4 to 8 over the same period, accompanied by a decrease in sales. Meanwhile, Bake Sale and Space Race Cannabis maintained relatively stable rankings, suggesting consistent performance. The rise of Castle Rock Farms from rank 32 to 12 highlights the dynamic nature of the market, where QWEST's ability to climb the ranks amidst such competition underscores its potential for continued growth and market share expansion.
Notable Products
In January 2025, the top-performing product from QWEST was Grape Cream Cake (7g) in the Flower category, which secured the number one rank with sales reaching 4497 units. This product showed a significant improvement from its rank of second in December 2024. Grandi Guava (7g) made a strong debut in January, ranking second with notable sales figures. The Bubble Bath Pre-Roll 10-Pack (3.5g) maintained a consistent performance, holding the third rank for consecutive months since November 2024. Meanwhile, the Morning Sun (7g) product climbed to the fourth position, showing an upward trend from its fifth rank in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
