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Jan-2025
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Overview
Market Insights Snapshot
In the province of Alberta, RAD (Really Awesome Dope) has shown a mixed performance across different product categories. In the Concentrates category, the brand's ranking has seen a slight decline, moving from 17th place in October 2024 to 21st by January 2025. Despite the drop in rank, the brand maintained a presence in the top 30, which is a positive indicator of its sustained market relevance. However, the Vapor Pens category tells a different story, where RAD improved its ranking from 56th in October to 48th in January, showcasing a positive upward trend in this segment. This improvement is accompanied by a notable increase in sales, highlighting a growing consumer preference for RAD's vapor pen products in Alberta.
In British Columbia, RAD's performance in the Concentrates category experienced a significant drop, falling from 14th place in October to completely dropping out of the top 30 by January. This indicates a challenging market environment or increased competition in this category. Conversely, in Saskatchewan, RAD has consistently held strong positions in the Concentrates category, peaking at 3rd place in November before settling at 7th by January. This suggests a solid consumer base and brand loyalty in Saskatchewan. The Vapor Pens category in Saskatchewan also reflects a competitive edge, with RAD consistently ranking within the top 20, although there was a slight decline from 12th to 19th place from December to January.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, RAD (Really Awesome Dope) has experienced fluctuating rankings, moving from 33rd in October 2024 to 38th by January 2025. This shift indicates a challenging market environment, especially as competitors like Vox have shown a significant upward trend, improving their rank from 45th to 36th over the same period. Meanwhile, Phyto Extractions and Palmetto have maintained relatively stable positions, though Palmetto saw a decline from 29th to 39th. Despite these shifts, RAD's sales have shown resilience, with a notable recovery in December 2024, although still trailing behind some competitors. This dynamic suggests that while RAD faces stiff competition, there is potential for strategic growth and market share recovery in the coming months.
Notable Products
In January 2025, the top-performing product from RAD (Really Awesome Dope) remains the Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 3326 units. The Blue Razz Distillate Cartridge (1g) holds steady in second place, showing consistent performance from December 2024. Peach Shockwave Distillate Cartridge (1g) ranks third, climbing from a fifth-place position in previous months and demonstrating a surge in popularity. Sour Diesel THCa Live Diamonds (1g) in the Concentrates category maintains its fourth position since its debut in December. Cherry Garlic Breath Shatter (1g) also in Concentrates, debuts in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
