Mar-2025
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Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has demonstrated notable performance in the Concentrates category across various Canadian provinces. In Alberta, RAD improved its ranking from 22nd in December 2024 to 11th by March 2025, indicating a consistent upward trajectory. This growth is mirrored in British Columbia, where the brand jumped from being unranked in January 2025 to 9th by March. Meanwhile, in Saskatchewan, RAD maintained a strong presence, consistently holding the 2nd position from February to March 2025. However, in Ontario, the brand's ranking remained static at 26th from February to March 2025, suggesting a plateau in growth within this market.
In the Vapor Pens category, RAD's performance varied significantly across provinces. In Alberta, the brand's ranking fluctuated, peaking at 38th in February 2025 before dropping to 47th in March. Conversely, in Saskatchewan, RAD showed a positive trend, improving from 20th in February to 16th in March 2025. However, in British Columbia, RAD's ranking hovered around the 38th and 39th positions, indicating a relatively stable but low market presence. The brand's performance in Ontario's Vapor Pens category was inconsistent, with a notable dip to 56th in February 2025 before recovering to 45th in March. Despite these mixed results, RAD's ability to maintain a presence in the top 30 across different categories in multiple provinces highlights its potential for future growth and market penetration.
Competitive Landscape
In the Alberta concentrates market, RAD (Really Awesome Dope) has demonstrated a notable upward trajectory in its rankings over the first quarter of 2025. Starting from a position outside the top 20 in December 2024, RAD climbed to rank 14 in January, then to 11 by February, maintaining this position through March. This upward movement is indicative of a significant increase in sales, which more than doubled from December to March. In comparison, Pura Vida, a consistent top performer, experienced a decline in rank from 7 to 10 over the same period, with sales showing a downward trend. Meanwhile, 3Saints and Adults Only have shown fluctuating ranks, with 3Saints improving slightly from 19 to 12, while Adults Only maintained a stable position around the 9th rank. The dynamic shifts in this competitive landscape underscore RAD's growing influence and potential to further disrupt the market, especially as it continues to close the gap with established brands.
Notable Products
In March 2025, the top-performing product for RAD (Really Awesome Dope) was Blood Honey x Sticky Bananas Shatter (1g) from the Concentrates category, which climbed to the number one rank with impressive sales of 6,226 units. Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, which consistently held the top spot from December 2024 through February 2025, slipped to second place. Sour Diesel THCa Live Diamonds (1g) improved its standing, moving from fourth place in the previous months to third. Blue Razz Distillate Cartridge (1g) dropped to fourth place, continuing a downward trend from its second-place ranking in December 2024. Peach Shockwave Distillate Cartridge (1g) maintained its position in fifth place, showing stability in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.