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Oct-2024
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Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has demonstrated a varied performance across different states and categories, with notable movements in rankings. In the Concentrates category, RAD showed impressive improvement in British Columbia, climbing from 25th in July to 12th by October. This upward trend is mirrored in Alberta, where the brand improved its ranking from 16th to 15th over the same period. However, in Saskatchewan, RAD started as a leader in the Concentrates category, holding the top spot from July through September, before slipping to 4th in October. This decline in Saskatchewan is accompanied by a significant drop in sales, suggesting potential market challenges or increased competition.
In the Vapor Pens category, RAD's performance has been mixed. In Ontario, the brand maintained a steady presence, slightly improving from 33rd in July to 30th in October. Conversely, in Alberta, RAD's ranking in Vapor Pens fell significantly, from 34th in July to 57th in October, indicating a potential loss of market share. Meanwhile, in Saskatchewan, RAD's Vapor Pens ranking dropped from 17th to 27th, which aligns with a decrease in sales. Interestingly, in Missouri, RAD's presence in the Pre-Roll category disappeared after August, indicating they fell out of the top 30 rankings, which may reflect strategic shifts or market dynamics worth exploring further.
Competitive Landscape
In the Ontario Vapor Pens category, RAD (Really Awesome Dope) has shown a steady presence, maintaining a consistent rank around the 30th position over the past few months. This stability is noteworthy given the fluctuating performances of competitors such as Sherbinskis and Vortex Cannabis Inc.. While Sherbinskis experienced a significant drop from 19th to 32nd place from July to October 2024, RAD managed to climb slightly from 33rd to 30th, indicating resilience amidst market volatility. Meanwhile, Vortex Cannabis Inc. saw a decline from 24th to 28th, suggesting potential opportunities for RAD to capitalize on shifting consumer preferences. Despite these shifts, RAD's sales have remained relatively stable, which could be attributed to a loyal customer base or effective marketing strategies. This analysis highlights RAD's potential to leverage its consistent performance to enhance its market position further.
Notable Products
In October 2024, RAD (Really Awesome Dope) maintained its top-performing product as the Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, holding the number one rank consistently since July 2024, with a notable sales figure of 3369 units. The Blue Razz Distillate Cartridge (1g) also remained steadfast at the second position in the same category across all months from July to October. Tropsicle Beast Distillate Cartridge (1g) secured the third spot consistently throughout this period. Pink Kush Shatter (1g) in the Concentrates category improved its performance slightly, moving from fifth place in July to fourth from August onwards, with an increase in sales to 2148 units in October. Notably, Sour Diesel THCa Live Diamonds (1g) emerged as a new entry in the top five for Concentrates, ranking fifth in October with a sales figure of 1314 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
