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Nov-2024
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Overview
Market Insights Snapshot
RAD (Really Awesome Dope) has shown varied performance across different categories and regions. In Alberta, the brand has seen a consistent presence in the Concentrates category, maintaining a mid-teen ranking from August to November 2024. However, their Vapor Pens category has witnessed a decline, dropping from rank 45 in August to 69 by November, indicating a potential area for improvement. In British Columbia, RAD has made significant strides in the Concentrates category, improving from rank 27 in August to as high as 12 in October, before settling at 15 in November. Their Vapor Pens, however, saw a decline from rank 24 to 33 over the same period, suggesting a mixed performance within the province.
In Ontario, RAD has remained relatively stable in the Concentrates category, ranking between 19 and 25 from August to November. The Vapor Pens category has shown a slight decline, moving from rank 32 to 38, which could be a point of concern. Meanwhile, in Saskatchewan, RAD has maintained a strong presence in the Concentrates category, achieving a top rank in August and consistently staying within the top four. However, their Pre-Roll category has not made it to the top 30 until October, where it was ranked 51, indicating a need for strategic focus in this area. The performance in Missouri is less promising, with RAD not being able to maintain a top 30 position in the Pre-Roll category past September, highlighting a potential challenge in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, RAD (Really Awesome Dope) has experienced notable fluctuations in its market position over recent months. Despite a strong start in August 2024 with a rank of 33, RAD's rank slipped to 38 by November. This decline in rank coincides with a decrease in sales, particularly in November, where sales dropped significantly compared to October. Meanwhile, competitors such as Potluck and Rizzlers have shown more stable or improving trends. Potluck, for instance, although experiencing a dip in October, improved its rank to 37 by November, suggesting a potential recovery in sales. Similarly, Cookies re-entered the top ranks in November, indicating a resurgence in popularity. These dynamics suggest that while RAD remains a notable player, it faces increasing competition and fluctuating consumer preferences in the Ontario vapor pen market.
Notable Products
In November 2024, RAD (Really Awesome Dope) saw its top-performing product remain the Fruity Gobbstomper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one rank since August. The Pink Kush Shatter (1g) in the Concentrates category climbed to the second position, showing a notable increase in sales to 2375 units from its previous third place in October. Meanwhile, the Blue Razz Distillate Cartridge (1g) experienced a drop to third place, with sales figures decreasing significantly. Tropsicle Beast Distillate Cartridge (1g) held its position at fourth place, continuing its steady performance in the Vapor Pens category. A new entrant, Sour Diesel THCa Live Diamonds (1g), made an impressive debut at the fifth spot, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
