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Mar-2025
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Overview
Market Insights Snapshot
Ratio (WA) has demonstrated a solid performance in the Beverage category within the state of Washington. Over the months from December 2024 to March 2025, the brand maintained a consistent ranking at 9th place, before climbing to the 7th position in March. This upward movement suggests a growing consumer interest and possibly effective market strategies that have led to increased visibility and sales. Despite a dip in sales in February 2025, the brand recovered impressively in March, indicating resilience and potential for further growth in this category. Such a consistent presence in a competitive market highlights Ratio (WA)'s ability to maintain relevance and adapt to changing consumer preferences.
Interestingly, the data does not mention Ratio (WA) in the top 30 brands in any other state or category, which could be interpreted as a limitation in their market reach or focus. This absence in broader regions or categories may suggest that the brand is currently concentrating its efforts and resources on the Beverage category within Washington. While this strategy might enable them to strengthen their position locally, it also indicates potential opportunities for expansion and diversification. The brand's performance in Washington could serve as a foundation for exploring new markets or categories, leveraging their established reputation to venture into other regions or product lines.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Ratio (WA) has shown a notable improvement in its rank, moving from 9th place consistently from December 2024 to February 2025, to 7th place in March 2025. This upward trend indicates a positive shift in market presence, likely driven by a significant increase in sales from February to March 2025. Despite this progress, Ratio (WA) still trails behind key competitors such as Mary Jones, which consistently holds the 5th rank, and Agro Couture, which maintains a steady 6th position. Meanwhile, Constellation Cannabis and Hot Shotz have fluctuated in rankings, with Constellation Cannabis dropping to 8th place in March 2025, and Hot Shotz falling to 9th. This competitive dynamic suggests that Ratio (WA) is gaining momentum and could potentially continue to climb the ranks if it sustains its sales growth trajectory.
Notable Products
In March 2025, the top-performing product for Ratio (WA) was Strawberry Burst Shot (100mg, 2.5oz), maintaining its leading position with sales reaching 5834 units. Orange Breeze Shot (100mg, 2.5oz) followed closely, climbing back to second place after a dip in February. Island Punch Shot (100mg THC, 2.5oz) secured the third spot, dropping from first place in February, indicating a slight decline in its momentum. Island Coconut Shot (100mg, 2.5oz) consistently held the fourth position across the months, showcasing stable performance. Notably, the CBD/THC 1:1 Raspberry Lemonade Shot (100mg CBD, 100mg THC, 2.5oz) debuted in March, entering directly at the fifth rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
