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Dec-2024
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Overview
Market Insights Snapshot
Ratio (WA) has demonstrated consistent performance in the Beverage category across the state of Washington. Holding a steady 9th place ranking from September through December 2024, the brand has shown a reliable presence in the market. This consistency in ranking suggests a stable consumer base and effective brand positioning. Notably, the sales figures have shown a positive trend, with December sales reaching a peak, indicating potential growth and increased consumer interest during the holiday season. However, the brand's absence in the top 30 across other states and categories might point to a limited geographic reach or category focus.
The stability of Ratio (WA) in the Beverage category in Washington is commendable, particularly as it maintained its rank while experiencing a notable increase in sales over four months. This upward sales trend could suggest successful marketing efforts or seasonal demand fluctuations. Despite this, the absence of rankings in other states may indicate opportunities for expansion or a need to strengthen their market presence elsewhere. The brand's ability to maintain a top 10 ranking in a competitive category highlights its potential for growth, yet also underscores the importance of strategic planning to enhance visibility and performance beyond its current stronghold.
Competitive Landscape
In the Washington beverage category, Ratio (WA) has maintained a consistent rank of 9th place from September to December 2024. This stability in ranking suggests a steady performance amidst a competitive landscape. Notably, Constellation Cannabis consistently holds a higher rank at 7th place, with sales figures showing a significant upward trend, indicating a strong market presence and potential challenge to Ratio's growth. Meanwhile, Hot Shotz, ranked 8th, also exhibits a robust increase in sales, further intensifying the competition just above Ratio. In contrast, Blaze Soda and Sungaze, ranked 10th and 11th respectively, provide a buffer below Ratio, with their sales not posing an immediate threat. For Ratio (WA), the challenge lies in differentiating itself to climb the ranks and increase sales amidst these competitive pressures.
Notable Products
In December 2024, Ratio (WA) saw its Orange Breeze Shot (100mg, 2oz) maintain its top position in the Beverage category, with sales reaching an impressive 5288 units. The Island Punch Shot (100mg THC, 2oz) followed closely, ranking second, a slight drop from its first-place ranking in October. Strawberry Burst Shot (100mg, 2oz) held steady in third place, showing consistent performance over the months. Island Coconut Shot (100mg, 2oz) improved its position to fourth, up from fifth place in the preceding months. Notably, the Strawberry Burst Shot (100mg THC, 2.5oz) entered the top five in December, climbing from fourth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
