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Jan-2025
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Overview
Market Insights Snapshot
Ratio (WA) has shown consistent performance in the Beverage category within Washington. The brand maintained a steady rank of 9th place from October 2024 through January 2025. This consistency in ranking suggests that Ratio (WA) has established a solid foothold in the market, demonstrating resilience and a strong consumer base. The brand's ability to sustain its position among the top 10 indicates a successful engagement strategy and a product line that resonates well with its audience. It's noteworthy that Ratio (WA) did not fall out of the top 30 during this period, which can be seen as a positive indicator of its market presence.
In terms of sales performance, Ratio (WA) experienced a notable upward trend in Washington. From October 2024 to January 2025, the brand saw a consistent increase in sales, with a significant jump in December 2024. This upward trajectory in sales figures suggests effective marketing strategies or perhaps an increase in consumer demand during the holiday season. While the specific figures for other states or categories are not disclosed, the sustained ranking and sales growth in Washington highlight Ratio (WA)'s potential for expansion and its competitive edge in the beverage sector.
Competitive Landscape
In the competitive landscape of the Beverage category in Washington, Ratio (WA) has maintained a consistent rank of 9th place from October 2024 through January 2025. This stability in ranking suggests a steady performance, yet it highlights a competitive challenge as other brands like Constellation Cannabis and Hot Shotz have shown more dynamic movements. Notably, Constellation Cannabis held a superior rank, fluctuating between 7th and 8th place, with sales figures consistently higher than Ratio (WA). Meanwhile, Hot Shotz improved its position from 8th to 7th place by January 2025, also surpassing Ratio (WA) in sales. This competitive pressure indicates that while Ratio (WA) has a solid foothold, there is room for growth and innovation to climb the ranks and increase sales in this highly competitive market.
Notable Products
In January 2025, the top-performing product from Ratio (WA) was the Orange Breeze Shot (100mg, 2oz), maintaining its first-place rank with sales of 4,357 units. The Strawberry Burst Shot (100mg, 2oz) climbed to the second position, showing a consistent upward trend from previous months. The Island Punch Shot (100mg THC, 2oz), which was the top product in October 2024, has slipped to third place. The Strawberry Burst Shot (100mg THC, 2.5oz) remained stable in the fourth position, while the Island Coconut Shot (100mg, 2oz) dropped to fifth place from its previous fourth-place ranking in December 2024. Overall, the Beverage category from Ratio (WA) showed dynamic shifts, with notable sales growth for the top two products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
