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Oct-2024
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Overview
Market Insights Snapshot
Ratio (WA) has demonstrated a steady performance in the Washington market, particularly within the Beverage category. Over the past few months, the brand has shown a consistent upward trajectory in its rankings, moving from 14th place in July 2024 to 12th place by October 2024. This positive movement suggests a growing consumer preference or increased market penetration for Ratio's offerings in the beverage segment. The brand's sales figures also reflect this trend, with a notable increase from July to October, indicating strong consumer demand and effective market strategies.
Despite Ratio's success in the Washington beverage market, its absence from the top 30 in other states or categories suggests potential areas for growth or challenges in market expansion. The brand's focus on Washington might be a strategic decision, but it also highlights the opportunity for Ratio to explore and establish its presence in other regions or product categories. Understanding the dynamics that contribute to its success in Washington could offer valuable insights for potential growth in other markets.
```Competitive Landscape
In the competitive landscape of the beverage category in Washington, Ratio (WA) has shown a steady improvement in its rankings over the past few months. Starting from 14th place in July 2024, Ratio (WA) has climbed to 12th place by October 2024. This upward trajectory is indicative of a positive sales trend, with October sales reaching a notable increase compared to July. In contrast, Soulshine Cannabis experienced a decline in rank, dropping from 12th to 14th, and a significant decrease in sales in October. Meanwhile, Mobius has maintained a relatively stable position, fluctuating slightly but ending in 13th place, with a notable recovery in sales in October. Sungaze consistently holds the 11th spot, maintaining a steady sales performance. This competitive analysis highlights Ratio (WA)'s potential to continue its ascent in the rankings, driven by its recent sales growth, amidst fluctuating performances from its competitors.
Notable Products
In October 2024, the top-performing product for Ratio (WA) was the Strawberry Burst Shot (100mg THC, 2.5oz), which reclaimed its number one ranking with sales reaching 2014 units. The Island Punch Infused Shot (100mg THC, 2.5oz) followed closely in second place, having previously led in September. The Island Coconut Shot (100mg THC, 2.5oz) maintained a consistent presence, ranking third for the month. Meanwhile, the Orange Breeze Shot (100mg THC, 2.5oz) experienced a decline, dropping to fourth place from its second place in previous months. The CBD/THC 1:1 Raspberry Lemonade Shot (100mg CBD, 100mg THC, 2.5oz) remained steady in fifth place throughout the observed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
