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Nov-2024
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Overview
Market Insights Snapshot
Raw Garden has consistently maintained a strong presence in the California cannabis market, particularly excelling in the Concentrates category where it has held the top position from August through November 2024. This consistent ranking underscores the brand's strong foothold and consumer preference in this segment. However, in the Vapor Pens category, despite starting at second place from August to October, Raw Garden saw a slight dip to third in November. This minor drop could indicate increased competition or shifting consumer preferences within the state. Such movements highlight the dynamic nature of the cannabis market in California and the need for brands to continuously innovate to maintain their standings.
In contrast, Raw Garden's performance in the Pre-Roll category in California has been less dominant, with rankings fluctuating from 33rd in September to 38th in both October and November. This indicates a potential area for growth or reevaluation for the brand. The absence from the top 30 in this category suggests challenges in capturing market share or consumer interest. Despite this, the overall sales figures for Raw Garden in California show resilience and growth, particularly in Concentrates, where sales have steadily increased from August to November. This growth trajectory suggests a robust demand for their products, emphasizing the brand's strength in specific categories.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has consistently maintained a strong position, although recent data indicates a slight shift in its ranking. From August to October 2024, Raw Garden held the second position, but in November 2024, it slipped to third, overtaken by Plug Play. Despite this change, Raw Garden's sales figures have shown resilience, with only a minor decrease in November compared to the previous months. Meanwhile, STIIIZY continues to dominate the market, holding the top rank consistently with significantly higher sales figures. Heavy Hitters and CAKE she hits different maintain their positions at fifth and fourth, respectively, without any change in rank. This competitive environment suggests that while Raw Garden remains a key player, it faces increasing pressure from its competitors, particularly Plug Play, which has shown upward momentum in both rank and sales.
Notable Products
In November 2024, Raw Garden's top-performing product was the Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales amounting to 10,630 units. The Blueberry Cookies Refined Live Resin Cartridge (1g) saw a significant leap to the second position, up from third in September, with notable sales. New to the rankings, the Purple Unicorn Live Resin Cartridge (1g) secured the third spot, showcasing a strong market entry. PB Souffle Live Sauce Cartridge (1g) followed closely in fourth place, indicating robust demand. The Sour Orange Margarita Live Resin (1g) rounded out the top five, highlighting its popularity in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
