Sep-2024
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Overview
Market Insights Snapshot
Raw Garden has shown impressive performance in the California market, particularly in the Concentrates category, where it consistently held the top position from July through September 2024. This sustained leadership highlights Raw Garden's strong brand presence and consumer preference in this category. In the Vapor Pens category, the brand maintained a solid position, ranking third in June and July, before dropping slightly to fourth in August and September. Despite this minor decline in ranking, the brand's sales figures remained robust, indicating a stable demand for their vapor pen products. In contrast, Raw Garden's performance in the Pre-Roll category was less dominant, with rankings fluctuating between 38th and 48th place. This suggests potential areas for growth and improvement as they continue to navigate the competitive landscape of the California cannabis market.
While Raw Garden excels in certain categories, the absence of rankings outside of California implies either a lack of presence or competitive strength in other states or provinces. The brand's focused success in California's Concentrates category suggests a strategic emphasis on markets where they have established a stronghold, possibly at the expense of broader geographic expansion. This concentrated approach might be beneficial in maintaining high sales figures and brand loyalty within specific segments. However, the lack of top 30 rankings in other regions could signal missed opportunities for growth and market penetration in broader territories. As the cannabis industry continues to evolve, Raw Garden may need to consider diversifying its geographic footprint to capitalize on emerging markets and categories.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has maintained a stable yet slightly declining position, ranking third in June and July 2024, and dropping to fourth in August and September 2024. This shift in rank is primarily influenced by the dynamic performance of competitors like Plug Play and CAKE she hits different. Notably, CAKE she hits different surged from fourth in June to second in July and maintained a strong second position through September, indicating a robust upward trend. Meanwhile, Plug Play demonstrated volatility, ranking second in June, dropping to fourth in July, and then climbing back to third by September. Despite these shifts, Raw Garden's sales figures show a consistent performance, albeit with a slight decline from July to September, suggesting a need for strategic adjustments to regain its competitive edge against these rising brands.
Notable Products
In September 2024, the top-performing product for Raw Garden was the Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one rank from previous months with sales of 14,979 units. Grapefruit Romulan Refined Live Resin Cartridge (1g) climbed to the second position, showing significant improvement from its third-place rank in August. God's Breath Live Badder (1g) in the Concentrates category secured the third position, moving up one spot from the previous month. The Blueberry Cookies Refined Live Resin Cartridge (1g) saw a decline, dropping to fourth place from its steady second-place ranking in the previous months. Notably, OG Kush Live Resin (1g) entered the top five for the first time in September, marking its debut at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.