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Jan-2025
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Overview
Market Insights Snapshot
Raw Garden has maintained a strong presence in the California cannabis market, particularly in the Concentrates category, where it consistently held the number one rank from October 2024 through January 2025. This unwavering position underscores the brand's dominance and consumer loyalty in this segment. However, in the Vapor Pens category, Raw Garden experienced a slight dip, moving from second to third place between November 2024 and January 2025. Despite this, the brand's sales figures in both categories suggest a robust performance, with Concentrates showing a steady increase in sales over the months, indicating a growing preference among consumers for these products.
In contrast, Raw Garden's performance in the Pre-Roll category in California reveals a more fluctuating trend. Although the brand managed to break into the top 30 in December 2024, reaching the 29th position, it slipped back to 31st in January 2025. This inconsistency highlights a potential area for improvement, as maintaining a stable position within the top ranks could enhance their market share. The absence of Raw Garden in the top 30 in previous months also suggests that while they have made some progress, there is still significant room for growth in this category.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has maintained a strong presence, consistently ranking within the top three brands from October 2024 to January 2025. Despite a slight dip from second to third place in December 2024 and January 2025, Raw Garden remains a formidable player. The brand's main competitor, STIIIZY, has consistently held the top spot, significantly outperforming Raw Garden in sales. Meanwhile, Plug Play has shown competitive strength by overtaking Raw Garden in December 2024 and January 2025. Other competitors, such as CAKE she hits different and Turn, remain stable in their rankings but do not pose an immediate threat to Raw Garden's position. The data suggests that while Raw Garden is experiencing a slight downward trend in rank, it remains a key player in the market, indicating a need for strategic adjustments to reclaim its previous standing.
Notable Products
In January 2025, Blue Dream Refined Live Resin Cartridge (1g) maintained its position as the top-selling product from Raw Garden, with an impressive sales figure of 10,964 units. PB Souffle Live Sauce Cartridge (1g) climbed to the second position, improving from its previous third-place ranking in December 2024. Grapefruit Romulan Refined Live Resin Cartridge (1g) made a notable entry into the rankings, securing the third spot. Slymer Live Resin Cartridge (1g) followed closely, debuting at fourth place. Meanwhile, Blueberry Cookies Refined Live Resin Cartridge (1g) dropped to fifth place, showing a decline from its consistent second-place ranking in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
