Raw Garden

Data Snapshot: Oct 03, 2024
Raw Garden Cannabis Brand Logo
$5M+

Sep-2024

Sales

Strong Growth

Trend

6-Month

753

Product Count

SKUs

Raw Garden

Overview

Famed for its mastery in cannabis cultivation and product purity, Raw Garden emerged in 2011 as a medical marijuana brand, transitioning to a recreational focus after the 2016 legalization. The brand prides itself on producing 100% cannabis products, free of additives and artificial flavors, which are derived from plants grown from Raw Garden's own seeds. Known for their premium cannabis extracts and oils, they are redefining consumer perceptions of the plant, simultaneously establishing themselves as the most trusted and best-selling cannabis brand.
Markets

Raw Garden Locations

Product Trends

Raw Garden Categories

Raw Garden Sales

Market Insights Snapshot

Raw Garden Historical Sales by Category

Raw Garden has shown impressive performance in the California market, particularly in the Concentrates category, where it consistently held the top position from July through September 2024. This sustained leadership highlights Raw Garden's strong brand presence and consumer preference in this category. In the Vapor Pens category, the brand maintained a solid position, ranking third in June and July, before dropping slightly to fourth in August and September. Despite this minor decline in ranking, the brand's sales figures remained robust, indicating a stable demand for their vapor pen products. In contrast, Raw Garden's performance in the Pre-Roll category was less dominant, with rankings fluctuating between 38th and 48th place. This suggests potential areas for growth and improvement as they continue to navigate the competitive landscape of the California cannabis market.

While Raw Garden excels in certain categories, the absence of rankings outside of California implies either a lack of presence or competitive strength in other states or provinces. The brand's focused success in California's Concentrates category suggests a strategic emphasis on markets where they have established a stronghold, possibly at the expense of broader geographic expansion. This concentrated approach might be beneficial in maintaining high sales figures and brand loyalty within specific segments. However, the lack of top 30 rankings in other regions could signal missed opportunities for growth and market penetration in broader territories. As the cannabis industry continues to evolve, Raw Garden may need to consider diversifying its geographic footprint to capitalize on emerging markets and categories.

Sep-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
1
38
4
Raw Garden

Competitive Landscape

In the competitive landscape of vapor pens in California, Raw Garden has maintained a stable yet slightly declining position, ranking third in June and July 2024, and dropping to fourth in August and September 2024. This shift in rank is primarily influenced by the dynamic performance of competitors like Plug Play and CAKE she hits different. Notably, CAKE she hits different surged from fourth in June to second in July and maintained a strong second position through September, indicating a robust upward trend. Meanwhile, Plug Play demonstrated volatility, ranking second in June, dropping to fourth in July, and then climbing back to third by September. Despite these shifts, Raw Garden's sales figures show a consistent performance, albeit with a slight decline from July to September, suggesting a need for strategic adjustments to regain its competitive edge against these rising brands.

Raw Garden market ranking for CA Vapor Pens

Raw Garden

Notable Products

In September 2024, the top-performing product for Raw Garden was the Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one rank from previous months with sales of 14,979 units. Grapefruit Romulan Refined Live Resin Cartridge (1g) climbed to the second position, showing significant improvement from its third-place rank in August. God's Breath Live Badder (1g) in the Concentrates category secured the third position, moving up one spot from the previous month. The Blueberry Cookies Refined Live Resin Cartridge (1g) saw a decline, dropping to fourth place from its steady second-place ranking in the previous months. Notably, OG Kush Live Resin (1g) entered the top five for the first time in September, marking its debut at the fifth position.

Product Rank
Category
Jun-2024
Jul-2024
Aug-2024
Sep-2024
Blue Dream Refined Live Resin Cartridge (1g)
Vapor Pens
1
1
1
1
Grapefruit Romulan Refined Live Resin Cartridge (1g)
Vapor Pens
>5
>5
3
2
God's Breath Live Badder (1g)
Concentrates
>5
>5
4
3
Blueberry Cookies Refined Live Resin Cartridge (1g)
Vapor Pens
2
2
2
4
OG Kush Live Resin (1g)
Concentrates
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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