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Dec-2024
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Overview
Market Insights Snapshot
Raw Garden has demonstrated a robust performance in the California market, particularly in the Concentrates category where it maintained a consistent number one ranking from September to December 2024. This sustained top position highlights the brand's strong foothold and consumer preference in this category. Meanwhile, in the Vapor Pens category, Raw Garden also held a steady second-place ranking throughout the same period, indicating a solid presence but with room for growth to potentially capture the top spot. However, the performance in the Pre-Roll category presents a more varied picture, with rankings fluctuating between 32nd and 37th place, suggesting challenges in gaining a stronger market share or consumer base in this segment.
The mixed performance across categories could be indicative of strategic focus or market dynamics unique to each product type. The absence of Raw Garden from the top 30 rankings in any other state or province is noteworthy, as it points to a concentration of their efforts and success within California, possibly due to brand recognition or distribution strategies. This localized dominance, particularly in Concentrates and Vapor Pens, suggests that while Raw Garden is a leader in certain niches within California, there might be untapped potential or competitive challenges in expanding their footprint beyond state lines. Understanding the factors behind these rankings could provide deeper insights into the brand's strategic positioning and growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has consistently maintained its position as the second-ranked brand from September to December 2024. This stability in rank highlights its strong market presence, although it remains behind STIIIZY, which holds the top position with a significant lead in sales. Despite this, Raw Garden's sales figures show a slight fluctuation, peaking in October 2024 before experiencing a minor decline by December. Meanwhile, Plug Play and CAKE she hits different consistently trail behind Raw Garden, indicating a stable competitive environment where Raw Garden's position is secure but with room for growth to challenge the dominant leader. These insights suggest that while Raw Garden has a solid foothold in the market, strategic initiatives could be explored to bridge the gap with the leading competitor.
Notable Products
In December 2024, the top-performing product from Raw Garden was the Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from September through December, with sales reaching 12,214 units. The Blueberry Cookies Refined Live Resin Cartridge (1g) held the second position, slightly dropping in sales from November but still maintaining its rank. PB Souffle Live Sauce Cartridge (1g) secured the third rank, showing a decline in sales from November. Sour Stomper Live Resin Cartridge (1g) entered the rankings in December at fourth place. Orange Juice Jones #6 Refined Live Resin Cartridge (1g) maintained its fifth position from November to December, despite a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
