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Oct-2024
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Overview
Market Insights Snapshot
Raw Garden has consistently dominated the Concentrates category in California, maintaining the top position from July to October 2024. This indicates a strong brand presence and consumer loyalty in this particular category. In the Vapor Pens category, Raw Garden held steady at the number two spot for three consecutive months before slipping to third in October. This slight dip suggests a need to watch for potential shifts in consumer preferences or increased competition. Notably, the sales figures for Concentrates show a positive trend with an increase to over $2.5 million in October, highlighting their continued strength in this category.
In contrast, Raw Garden's performance in the Pre-Roll category in California has been less impressive, with rankings fluctuating and remaining outside the top 30. This indicates a weaker market presence in Pre-Rolls compared to their other categories, suggesting room for improvement or strategic adjustments. The drop in rank to 37th in October, coupled with sales declining to approximately $275,000, points to challenges in capturing consumer interest in this segment. These insights into Raw Garden's category performance across states provide a nuanced understanding of their market dynamics, though there are more layers to explore for a comprehensive picture.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has maintained a strong presence, consistently ranking within the top three from July to October 2024. However, a notable shift occurred in October when Raw Garden's rank dropped from second to third. This change can be attributed to the rising performance of Plug Play, which climbed from fourth to second place over the same period, indicating a potential shift in consumer preference. Despite this, Raw Garden's sales figures have remained relatively stable, suggesting a loyal customer base. Meanwhile, STIIIZY continues to dominate the market, holding the top position consistently, with sales significantly higher than those of Raw Garden. The competitive pressure from CAKE she hits different and Heavy Hitters remains steady, as both brands maintained their ranks without significant sales fluctuations. This competitive analysis highlights the dynamic nature of the vapor pen market in California, where Raw Garden must strategize to regain its position against rising competitors like Plug Play.
Notable Products
In October 2024, the top-performing product for Raw Garden was the Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months despite a decrease in sales to 6,792 units. The Nova Madness Refined Live Resin Cartridge (1g) emerged as the second-highest product in the same category. The OG Kush Live Resin Sauce (1g) secured the third position in the Concentrates category. Larry's Breath Refined Live Resin Cartridge (1g) and Carbon Fiber Live Resin Sauce Cartridge (1g) followed closely, ranking fourth and fifth, respectively, both in the Vapor Pens category. These rankings demonstrate a strong preference for vapor pen products from Raw Garden, with new entries making significant impacts on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
