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Jan-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has shown a consistent performance across several states and provinces, particularly in the Beverage category. In Washington, the brand has maintained a dominant position, consistently ranking 1st from October 2024 through January 2025. This indicates a strong market presence and consumer preference in the state. Meanwhile, in Ontario, Ray's Lemonade has held steady at the 7th position across the same period, showcasing stability in its market share. Notably, in British Columbia, the brand improved its rank from 8th to 7th by December 2024, maintaining this position into January 2025, which suggests a positive reception and growing popularity among consumers.
In contrast, Ray's Lemonade's performance in Michigan presents a more mixed picture. The brand experienced fluctuations, dropping to 9th place in November 2024 before recovering to 8th in December. However, it did not rank in the top 30 by January 2025, indicating potential challenges or increased competition in the Michigan market. The absence of a ranking in January could be a signal for the brand to reassess its strategies in the state. Across these regions, Ray's Lemonade's sales figures also reflect these trends, with Washington consistently achieving high sales, underscoring its leadership in the Beverage category.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top position from October 2024 through January 2025, showcasing its dominance in the market. Despite fluctuations in sales figures, Ray's Lemonade's leadership remains unchallenged, with competitors like Major and Journeyman consistently ranking second and third, respectively. Notably, Ray's Lemonade's sales figures are significantly higher than those of its closest competitors, with Major trailing by a substantial margin. This consistent ranking and sales performance indicate a strong brand loyalty and market presence, suggesting that Ray's Lemonade has effectively captured consumer preference in the Washington beverage market. As the market evolves, understanding these dynamics can provide valuable insights for stakeholders looking to capitalize on Ray's Lemonade's strategies and market position.
Notable Products
In January 2025, the top-performing product from Ray's Lemonade was Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz), reclaiming its top spot with sales of 15,677 units, up from its third-place ranking in the previous two months. Lil' Ray's - Pineapple Lemonade (100mg THC, 1.75oz) maintained a consistent second place, closely trailing the leader. Lil Ray's - Mango Lemonade Drink (100mg THC, 1.75oz) showed a significant improvement, rising to third place after being unranked in December 2024. The Strawberry Lemonade (10mg THC, 355ml) slipped to fourth place, despite leading the sales in the previous three months. Finally, Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) remained steady in fifth place, showing a slight uptick in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
