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Nov-2024
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Overview
Market Insights Snapshot
Ray's Lemonade has shown a dynamic performance across various states, with notable movements in their beverage category rankings. In British Columbia, the brand steadily climbed from 11th place in August 2024 to a consistent 8th place in both October and November, indicating a strengthening presence in the market. In contrast, their performance in Ontario saw a slight decline, moving from 6th to 7th place from September to October, but maintaining this position through November. This suggests a need for strategic adjustments to regain their previous standing. Meanwhile, in Michigan, Ray's Lemonade made a significant entry into the top 10 by October, ranking 8th, which they managed to hold onto despite a drop in sales figures by November.
The brand's most remarkable performance is in Washington, where Ray's Lemonade has sustained its top position in the beverage category throughout the months of August to November 2024. This consistent ranking underscores their dominance and strong consumer base in the state. However, the absence of ranking data for Michigan prior to October suggests that Ray's Lemonade was not in the top 30 brands, highlighting a significant improvement in visibility and market penetration by the end of the year. These trends indicate varying levels of brand strength and market opportunities across different regions, presenting both challenges and potential areas for growth.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top rank from August to November 2024, showcasing its dominance in the market. This stability in rank is particularly notable when compared to competitors like Major and Journeyman, which have both held steady at the second and third positions, respectively, during the same period. Despite fluctuations in sales figures, Ray's Lemonade has managed to outperform these competitors significantly, with sales figures consistently higher than both Major and Journeyman. This indicates a strong brand loyalty and market presence, suggesting that Ray's Lemonade is well-positioned to continue its leadership in the Washington beverage market. The consistent ranking and sales performance highlight the brand's effective marketing strategies and product appeal, making it a formidable player in the cannabis beverage sector.
Notable Products
In November 2024, the top-performing product for Ray's Lemonade was Lil' Ray's - Pineapple Lemonade (100mg THC, 1.75oz), reclaiming the number one spot with sales of 14,005 units. Strawberry Lemonade (10mg THC, 355ml) dropped to second place after leading in September and October. Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) remained consistent, maintaining its position at third place for the second consecutive month. Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) sustained its fourth-place ranking from October. Meanwhile, Lil Ray's - Mango Lemonade Drink (100mg THC, 1.75oz) held steady in fifth place, showing stable performance since its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
