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Oct-2024
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Overview
Market Insights Snapshot
Ray's Lemonade has shown a varied performance across different states and provinces, with particularly strong results in the Beverage category. In Washington, Ray's Lemonade has consistently held the top position from July through October 2024, demonstrating a robust market presence and consumer preference in this region. This stability in ranking is coupled with a noticeable increase in sales, indicating a positive growth trend. Meanwhile, in Ontario, Ray's Lemonade maintained a steady presence within the top 10, oscillating between sixth and seventh place over the same period. This suggests a stable but competitive market environment for beverages in Ontario, where Ray's Lemonade continues to be a strong contender.
In British Columbia, Ray's Lemonade experienced some fluctuations in its rankings, starting at ninth place in July, dropping slightly to eleventh in August, and then recovering to eighth by October. This movement indicates a dynamic market where Ray's Lemonade is actively competing to improve its standing. Interestingly, in Michigan, Ray's Lemonade made a notable entry into the top 10 in October, securing the eighth position, which marks a significant achievement as it did not appear in the top 30 in previous months. This breakthrough in Michigan could signal a growing recognition and acceptance of the brand in the region, potentially paving the way for further expansion and increased market share.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top rank from July to October 2024, showcasing its strong market presence and consumer preference. Despite the steady competition from brands like Major and Journeyman, which held the second and third ranks respectively throughout the same period, Ray's Lemonade's leadership remains unchallenged. This dominance is further highlighted by the significant sales gap, with Ray's Lemonade consistently outperforming its closest competitors. For instance, in October 2024, Ray's Lemonade's sales were notably higher than those of Major, indicating a robust growth trajectory and a strong consumer base. This sustained performance suggests that Ray's Lemonade's brand strategy and product offerings are effectively resonating with consumers, positioning it as the leading choice in the Washington beverage market.
Notable Products
In October 2024, the top-performing product from Ray's Lemonade was Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz), which rose to the number one spot with sales of 15,939 units. Lil' Ray's - Pineapple Lemonade (100mg THC, 1.75oz) maintained its strong performance, holding steady at the second position. Strawberry Lemonade (10mg THC, 355ml) saw a slight decline, moving from the top spot in September to third place in October. Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) improved its ranking over the months, climbing to fourth place in October. Notably, Lil Ray's - Mango Lemonade Drink (100mg THC, 1.75oz) appeared in the rankings for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
