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Dec-2024
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Overview
Market Insights Snapshot
Ray's Lemonade has demonstrated varying performance across different regions, with notable movements in the beverage category rankings. In Washington, the brand has maintained a consistent number one ranking from September to December 2024, indicating a strong foothold in this market. This dominance is further underscored by a consistent increase in sales, peaking at over 1.2 million in December. Meanwhile, in British Columbia, Ray's Lemonade has shown a steady climb from ninth to seventh place, suggesting growing popularity and market penetration. The upward trend in rankings aligns with an increase in sales, indicating effective market strategies and consumer acceptance.
In contrast, the performance in Michigan reveals a different story. Ray's Lemonade entered the top 30 rankings in October 2024, securing the eighth spot, but its position slightly fluctuated, dropping to ninth in November and returning to eighth by December. The absence of a ranking in September suggests that the brand was not among the top players initially, highlighting an area for potential growth. Additionally, in Ontario, the brand has maintained a stable seventh position from October to December, with a notable increase in sales in December, which may hint at seasonal demand or successful promotional efforts.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top position from September to December 2024, showcasing its strong market presence and consumer preference. Despite the competitive landscape, Ray's Lemonade has outperformed its closest rivals, Major and Journeyman, which have held steady at the second and third ranks, respectively, during the same period. While Major and Journeyman have shown a positive sales trajectory, Ray's Lemonade's sales figures have been significantly higher, reinforcing its dominance in the market. This consistent performance suggests a strong brand loyalty and effective market strategies that keep Ray's Lemonade ahead of its competitors.
Notable Products
In December 2024, the top-performing product from Ray's Lemonade was Lil' Ray's - Pineapple Lemonade (100mg THC, 1.75oz) in the Beverage category, maintaining its top rank from November with sales of 16,006 units. Strawberry Lemonade (10mg THC, 355ml) followed closely, holding the second rank consistently since October, with a slight increase in sales compared to the previous month. Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) remained in third place, showing a steady performance throughout the last quarter. Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) retained its fourth position since September, indicating stable consumer demand. Notably, the Solventless Lil Rays - Huckleberry Lemonade Hash Rosin Lemonade (100mg THC, 1.75oz) entered the rankings at fifth place in December, demonstrating a successful product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
