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Sep-2024
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Overview
Market Insights Snapshot
Rebel Roots Farms has shown a varied performance across different states and product categories over the recent months. In the Oregon market, the brand's presence in the Concentrates category has been inconsistent. Although they were not in the top 30 rankings for June, they managed to climb to the 62nd position by July, indicating a positive momentum. However, their ranking slipped to 74th in August, before recovering back to 62nd in September. This fluctuation suggests that while there is potential for growth, there are also challenges in maintaining a consistent market position in Oregon's competitive Concentrates category.
In terms of sales, Rebel Roots Farms experienced a notable increase from June to July, with sales jumping from around $16,469 to $19,934. This upward trend was not sustained in August, as sales fell to $11,507, which aligns with their drop in ranking during the same period. By September, sales rebounded to $16,939, mirroring their improved ranking. These dynamics highlight the brand's ability to recover and adapt, yet they also underscore the volatility and competitive nature of the cannabis market in Oregon. Understanding these movements can provide insights into the brand's strategy and market positioning, as well as potential opportunities for growth and stability in the future.
Competitive Landscape
In the Oregon concentrates market, Rebel Roots Farms has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. In June 2024, Rebel Roots Farms was ranked 65th, improving slightly to 62nd in July, but then dropping to 74th in August before recovering back to 62nd in September. This volatility contrasts with competitors like Flex-All, which maintained a relatively stable position, ranking as high as 43rd in August. Meanwhile, Killa Beez showed a downward trend, dropping from 34th in July to 63rd by September, potentially opening opportunities for Rebel Roots Farms to capitalize on this shift. Additionally, Hapy Kitchen demonstrated consistent improvement, moving from 70th in June to 58th by August and maintaining that position in September, indicating a competitive edge that Rebel Roots Farms may need to address. These dynamics suggest that Rebel Roots Farms could benefit from strategic adjustments to stabilize and enhance its market rank and sales performance.
Notable Products
In September 2024, Hybrid RSO (1g) emerged as the top-performing product for Rebel Roots Farms, climbing from fourth place in August to secure the number one spot with sales reaching 521 units. Cherry Chem RSO (1g) followed closely in second place, maintaining a strong presence in the top rankings over the past months, albeit dropping from first place in August. Sativa RSO (1g) held the third position, showing a decline from its previous second-place ranking in August. THC Multi-Strain RSO (1g) made its debut in the rankings, securing fourth place, while Charlotte's Web RSO (1g) rounded out the top five. The rankings indicate a dynamic shift in consumer preferences, with Hybrid RSO (1g) showing a significant surge in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
