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Oct-2024
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Overview
Market Insights Snapshot
Rebel Spirit's performance in the Oregon market showcases interesting trends across different product categories. In the Flower category, Rebel Spirit did not make it into the top 30 brands until September 2024, where they ranked 53rd, and improved slightly to 41st by October. This upward movement suggests a growing presence in the Flower market, although they have yet to break into the top tier. The lack of a ranking in the earlier months highlights the challenge they face in establishing a foothold in this competitive category.
In contrast, Rebel Spirit has maintained a stronger position in the Pre-Roll category within Oregon. Starting at 15th in July 2024, they improved to 11th in August, but then saw a decline to 22nd in both September and October. Despite this drop, their consistent presence in the top 30 indicates a stable demand for their Pre-Roll products. The decline in rankings from August to October could point to increased competition or changes in consumer preferences, which Rebel Spirit may need to address to regain their earlier position.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Rebel Spirit has shown a notable improvement in its ranking, moving from being outside the top 20 in July and August 2024 to securing the 53rd and 41st positions in September and October 2024, respectively. This upward trend suggests a positive reception of their products, potentially driven by strategic marketing or product innovations. In contrast, Oregrown has consistently improved its rank from 40th in July to 30th in October, indicating a steady increase in market presence. Meanwhile, SugarTop Buddery experienced a volatile ranking, dropping significantly from 14th in July to 50th in September before recovering to 37th in October. This fluctuation might suggest challenges in maintaining consistent sales or market share. Additionally, Kites saw a significant rise to 27th in August but fell to 47th by October, highlighting potential volatility in consumer demand or competitive pressures. These dynamics underscore the competitive pressures Rebel Spirit faces and the importance of sustaining its recent gains to enhance its market position further.
Notable Products
In October 2024, Mac N Rose (3.5g) emerged as the top-performing product for Rebel Spirit, climbing to the number one rank with impressive sales of $2,287. Gary Payton (3.5g) secured the second position, marking its debut in the rankings. Beach Wedding (3.5g) followed closely in third place, also appearing for the first time. The Dubble OG Sour x Mac N Rose Pre-Roll 10-Pack (5g) took the fourth spot, indicating a strong entry into the rankings. Notably, Pink Certz (3.5g) dropped from second in September to fifth in October, suggesting a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
