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Nov-2024
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Overview
Market Insights Snapshot
Red Eye Extracts (OR) has shown a strong performance in the Concentrates category within the state of Oregon. Over the months from August to November 2024, the brand has consistently ranked within the top four positions, illustrating a robust presence in this market. Specifically, Red Eye Extracts improved its ranking from fourth in August to second in September, maintained a solid third position in October, and rose back to second in November. This upward trend is indicative of their growing popularity and market share in the Concentrates category, supported by a notable increase in sales from September to November.
In terms of sales, Red Eye Extracts experienced a substantial growth trajectory, with a significant jump in November compared to the previous months. This suggests a positive consumer response and potentially effective marketing strategies or product offerings during this period. However, the absence of Red Eye Extracts in the top 30 rankings in other states or categories could indicate areas for potential expansion or improvement. Their concentrated success in Oregon might serve as a model for entering new markets or enhancing their presence in additional product categories.
Competitive Landscape
In the competitive landscape of Oregon's concentrates category, Red Eye Extracts (OR) has demonstrated a resilient performance, maintaining a strong presence in the market. The brand experienced a notable fluctuation in its rank, moving from 4th in August 2024 to 2nd in September, then briefly dropping to 3rd in October, before reclaiming the 2nd spot in November. This dynamic positioning highlights Red Eye Extracts (OR)'s ability to adapt and compete effectively against top brands. For instance, Altered Alchemy consistently held the 1st rank throughout this period, showcasing a significant lead in sales. Meanwhile, White Label Extracts (OR) displayed a competitive edge, moving from 3rd to 2nd in October but falling back to 3rd in November, closely trailing Red Eye Extracts (OR). Additionally, Entourage Cannabis / CBDiscovery showed a steady climb from 7th to 4th place, indicating a growing presence in the market. These shifts suggest that while Red Eye Extracts (OR) faces robust competition, its strategic maneuvers have enabled it to maintain a competitive edge and capitalize on market opportunities.
Notable Products
For November 2024, the top-performing product from Red Eye Extracts (OR) was Berry Good Vibes Cured Resin (1g) in the Concentrates category, which achieved the first rank with sales reaching $2,779. Berry Mentats Cured Resin (1g) followed closely, securing the second rank, indicating a consistent performance improvement from its third position in September 2024. Woreo Melonz Cured Resin (1g) entered the rankings for the first time in November, taking the third spot. Gush Mintz Cured Resin (1g) maintained its presence in the top five, moving up from fifth in September to fourth in November. Lastly, Nimbus Triangle Cured Resin (1g) debuted in the rankings at fifth place, showing a strong entry for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
