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Dec-2024
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Overview
Market Insights Snapshot
Red Eye Extracts (OR) has demonstrated a robust performance in the Concentrates category within Oregon. The brand maintained a strong presence, consistently ranking in the top four throughout the last quarter of 2024. Notably, Red Eye Extracts returned to the second position in both November and December, after a slight dip to fourth place in October. This upward movement indicates a positive trend in consumer preference and market penetration. The brand's ability to rebound quickly from a lower ranking in October suggests resilience and a likely increase in market share.
However, it's important to note that Red Eye Extracts (OR) did not appear in the top 30 brands in any other states or provinces during this period. This absence could be seen as a limitation in their market reach beyond Oregon, pointing to potential opportunities for expansion or a need for strategic adjustments to enter other markets. The concentration of their efforts in Oregon has clearly paid off, as evidenced by their high rankings and sales growth, but diversification could be key to sustaining long-term growth and reducing reliance on a single market.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Red Eye Extracts (OR) has demonstrated a resilient performance with fluctuating ranks over the last few months. Despite facing fierce competition, particularly from top-tier brands like Altered Alchemy, which consistently holds the number one spot, Red Eye Extracts (OR) has managed to maintain a strong presence, securing the second rank in both November and December 2024. This is a notable improvement from its fourth position in October. Meanwhile, White Label Extracts (OR) and Bobsled Extracts have also been significant players, with White Label Extracts (OR) consistently ranking in the top three. The sales trajectory for Red Eye Extracts (OR) shows a positive trend, with December sales surpassing those of previous months, indicating a growing consumer preference and market share in a highly competitive environment.
Notable Products
In December 2024, Berry Mentats Cured Resin (1g) emerged as the top-performing product for Red Eye Extracts (OR) with a notable sales figure of 2642. Zen Bubble Cured Resin (1g) followed closely in the second position, maintaining its previous month's rank. Twisted T Cured Resin (1g) secured the third rank, marking its first appearance in the top three. Gary Payton Cured Resin (1g) dropped to fourth place from its first-place rank in October 2024. Tropical Honeycomb Cured Resin (1g) entered the rankings in December at fifth place, showcasing a competitive market shift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
