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Dec-2024
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Overview
Market Insights Snapshot
Replay's performance in the Pre-Roll category across various states shows a mix of promising and challenging trends. In Massachusetts, Replay did not make it into the top 30 brands from September to December 2024, indicating potential areas for growth or increased competition within the state. Despite not being ranked, Replay managed to generate $91,000 in sales by December, which suggests a steady market presence that could be capitalized on with strategic marketing or product differentiation. This could mean that while Replay is not yet a top contender, there is a foundation to build upon in the Massachusetts market.
Overall, Replay's absence from the top 30 rankings in Massachusetts highlights a significant opportunity to improve its market position. The lack of top rankings in any month during the last quarter of 2024 might suggest that Replay needs to reassess its strategy or product offerings to better align with consumer preferences in this region. While detailed sales figures for other states or categories are not provided, this pattern in Massachusetts could serve as a useful case study for Replay's approach in similar markets. There is potential for Replay to leverage its existing sales momentum to climb the rankings with targeted efforts in brand visibility and consumer engagement.
Competitive Landscape
In the Massachusetts pre-roll category, Replay has shown a notable entry into the competitive landscape, debuting at rank 91 in December 2024. This marks its first appearance in the top 20, suggesting a potential upward trajectory in market presence. In contrast, Flower by Edie Parker has seen a decline, dropping out of the top 20 by December, which could indicate a shift in consumer preference or market dynamics. Meanwhile, Nimbus Vapor Co. has experienced a downward trend, falling from rank 68 in September to 95 in December, alongside a significant decrease in sales. Similarly, Bostica and Green Meadows have also faced challenges, with Bostica dropping to rank 90 and Green Meadows to 84 by December. Replay's emergence amidst these shifts suggests an opportunity to capitalize on the declining ranks of its competitors, potentially capturing a larger market share if it continues to build on its current momentum.
Notable Products
In December 2024, Replay's top-performing product was the Speed Run Infused Pre-Roll (1g) which rose to the number one rank with impressive sales of 2627 units. The Critical Hit Infused Pre-Roll (1g) secured the second position, maintaining its strong performance from the previous month. The Mana Infused Pre-Roll (1g) dropped to the third rank despite a notable increase in sales compared to earlier months. Replay Cheat Code Infused Pre-Roll (1g) entered the rankings at fourth place, showing a promising debut. Lastly, Game Over Infused Pre-Roll (1g) fell to fifth place after experiencing a significant decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
