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Nov-2024
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Overview
Market Insights Snapshot
Retreats has shown a dynamic performance across various states and categories, with notable fluctuations in their rankings. In Oregon, the brand has consistently maintained its presence in the top 30 for the Edible category. Starting at rank 27 in August 2024, they showed slight improvement by moving up to rank 26 in September, though they slipped back to 28 in October before regaining their 26th position in November. This oscillation in rankings indicates a competitive market where Retreats is managing to hold its ground. Interestingly, the brand's sales figures reveal a drop in October, which might have influenced their temporary decline in rank, but they bounced back in November, suggesting a recovery in consumer interest or strategic adjustments.
While Oregon displays a steady performance, the absence of Retreats from the top 30 in other states and categories could be seen as a potential area for growth or concern. This absence suggests that while Retreats has a foothold in Oregon's Edible market, they may not have the same level of visibility or penetration in other regions or product categories. Such gaps present both a challenge and an opportunity for the brand to expand its reach and improve its market share. Understanding the factors contributing to their rankings in Oregon could provide insights into strategies that may be applied to other markets to enhance their performance and presence.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Retreats has experienced fluctuating rankings from August to November 2024, indicating a dynamic market position. Retreats held the 27th rank in August, improved slightly to 26th in September, dropped to 28th in October, and then regained the 26th spot in November. This pattern suggests a struggle to maintain a consistent upward trajectory amidst strong competition. Notably, Tasty's (OR) consistently outperformed Retreats, maintaining a rank within the top 25 throughout the same period, which highlights a competitive edge in sales and brand presence. Meanwhile, Pacific Wave and Canna Crispy also showcased competitive volatility, with rankings that occasionally dipped below Retreats, indicating potential opportunities for Retreats to capitalize on market shifts. The data underscores the importance for Retreats to strategize effectively to enhance its market position and capitalize on the evolving consumer preferences in Oregon's edible cannabis sector.
Notable Products
In November 2024, the top-performing product from Retreats was the Hybrid Gummies 10-Pack (100mg), maintaining its leading position from the previous two months with sales reaching 725 units. The Indica Gummies 10-Pack (100mg) climbed to the second position, improving from third place in October, with notable sales of 672 units. Sativa Gummies 10-Pack (100mg) dropped to third place from its consistent second place in the prior months. The CBD/THC 1:1 Island Punch Gummies 2-Pack (100mg CBD, 100mg THC) held steady in fourth place throughout the past four months. A new entry, the Indica Gummies 10-Pack (50mg), entered the rankings in fifth place, indicating a growing interest in lower dosage options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
