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Oct-2024
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Overview
Market Insights Snapshot
Rev Farms has demonstrated a fluctuating performance in the Massachusetts cannabis market, particularly within the Flower category. Starting from a respectable 16th position in July 2024, the brand maintained its ranking around the 17th spot through August and September. However, a notable drop occurred in October, with Rev Farms slipping to the 27th position. This decline in ranking coincided with a significant drop in sales from approximately $731,808 in September to $424,577 in October, indicating potential challenges in maintaining market share or shifts in consumer preferences.
In the Pre-Roll category within Massachusetts, Rev Farms did not appear in the top 30 rankings from July to September 2024, which could suggest limited market penetration or competitive pressures in this segment. However, by October, the brand managed to secure the 100th position, marking its entry into the rankings, albeit at a considerably lower position. This movement might reflect initial efforts to establish a foothold in the Pre-Roll market, but the ranking indicates there is still significant room for growth and improvement in this category.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Rev Farms has experienced notable fluctuations in its ranking over the past few months, which could be indicative of shifting market dynamics. Starting from a strong position at rank 16 in July 2024, Rev Farms maintained a stable rank of 17 through August and September, before experiencing a significant drop to rank 27 in October. This decline in rank coincides with a marked decrease in sales, suggesting that competitive pressures may be impacting Rev Farms' market share. Notably, Nature's Heritage, although not consistently in the top 20, showed a resurgence from rank 32 in September to 25 in October, which could be a contributing factor to Rev Farms' decline. Similarly, Grassroots improved its position from 36 in September to 28 in October, while HelloHii maintained a relatively stable presence, slightly dropping from 27 to 26. These movements suggest a competitive environment where Rev Farms needs to strategize effectively to regain its foothold and counteract the upward trends of its competitors.
Notable Products
In October 2024, Trippy Breakfast (3.5g) emerged as the top-performing product for Rev Farms, leading the rankings with a notable sales figure of 3360 units. Cherry Sundae (3.5g) secured the second position, marking its debut in the top ranks. Sour Lemons Pre-Roll (1g) followed closely at third place, showing strong sales in the Pre-Roll category. Sour Diesel (3.5g) and Jelly Haze Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Trippy Breakfast (3.5g) climbed from fourth place in July to first in October, indicating a substantial increase in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
