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Sep-2024
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Overview
Market Insights Snapshot
Revel has shown varied performance across different product categories in Ohio. In the Concentrates category, Revel has consistently maintained a presence in the top 30, with rankings fluctuating between 12th and 19th place from June to September 2024. Notably, Revel achieved a significant sales boost in September, which helped them climb back up to 15th place after dropping to 19th in August. This indicates a positive trend and suggests potential for further growth in this category.
In contrast, Revel's performance in the Vapor Pens category has seen a remarkable upward trajectory. Starting from outside the top 30 in June, they made substantial gains, reaching 25th place by September. This leap in rankings is accompanied by a substantial increase in sales, indicating a strong consumer response and effective market strategies. While these improvements are promising, Revel's absence from the top 30 in June highlights the competitive nature of the Vapor Pens market in Ohio, suggesting that sustained efforts are necessary to maintain and improve their standing.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Revel has demonstrated a remarkable upward trajectory in its market position over the past few months. Starting from a rank of 58 in June 2024, Revel has climbed to an impressive 25 by September 2024. This significant improvement in rank is indicative of a robust increase in sales, suggesting a successful market penetration strategy. In contrast, competitors like Classix have shown fluctuating ranks, maintaining a presence in the top 20 only sporadically, while Fuzed and The Solid have remained relatively stable but without significant upward movement. The absence of Verano from the top 20 further highlights Revel's achievement in capturing market share. This trend positions Revel as a rising contender in the Ohio vapor pen market, potentially setting the stage for continued growth and competitive advantage.
Notable Products
In September 2024, Revel's top-performing product was the Girl Scout Cookies Distillate Cartridge (0.84g) in the Vapor Pens category, securing the number one rank with sales of 2420 units. Following closely was the Red Velvet Cake Distillate Cartridge (0.84g), which ranked second. The Pineapple Whip Distillate Cartridge (0.84g) took the third position, maintaining strong performance within the Vapor Pens category. The Hybrid RSO Syringe (0.84g) experienced a drop from third place in August to fourth in September, despite increasing sales to 1427 units. Meanwhile, the Sativa RSO Syringe (0.84g) moved down one spot to fifth, reflecting a slight decrease in its sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
