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Nov-2024
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Overview
Market Insights Snapshot
Revelry Herb Company has shown varied performance across different states and product categories over recent months. In California, the brand's presence in the Flower category has not been among the top 30 brands, with rankings consistently above 70, indicating a challenging market position. Despite this, their Pre-Roll category performance has been slightly better, though it has seen a decline from a rank of 35 in August to 48 by November. This suggests that while they have some foothold in the Pre-Roll market, maintaining or improving their position remains a challenge. The sales figures also reflect this struggle, with a notable decrease in revenue from August to November in both categories, which could be a point of concern for the brand's strategy in California.
In Maryland, Revelry Herb Company has maintained a relatively stable position within the Pre-Roll category, consistently ranking around the 30th position. This indicates a steady presence in the market, although there's room for growth to break into higher ranks. For the Flower category, the brand's rank has shown a gradual decline from 36 in August to 43 by November, which might suggest increasing competition or a shift in consumer preferences. Interestingly, the sales in the Flower category have significantly dropped, particularly in November, which could be an indicator of market dynamics or internal factors affecting sales performance. This mixed performance across states and categories highlights the need for Revelry Herb Company to possibly reassess its market strategies to enhance its competitive edge and improve sales outcomes.
Competitive Landscape
In the competitive landscape of the California flower category, Revelry Herb Company has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. From August to November 2024, Revelry Herb Company's rank shifted from 74th to 83rd, with a notable dip to 89th in October, before recovering slightly in November. This trend suggests a challenging competitive environment, as brands like Pure Beauty and 5G (530 Grower) have shown more stability or improvement in their rankings. For instance, 5G (530 Grower) improved from 77th in September to 62nd in November, potentially capturing market share that might have otherwise gone to Revelry Herb Company. Meanwhile, White Label / White Lvbel (NV) and The Fight also experienced ranking volatility, but their sales trends indicate they are either maintaining or losing less ground compared to Revelry Herb Company. This competitive analysis highlights the need for Revelry Herb Company to strategize effectively to regain and enhance its market position amidst strong competition.
Notable Products
In November 2024, the top-performing product for Revelry Herb Company was the Baked Alaska Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the number one rank with sales reaching 2266 units. Mai Tai OG (3.5g) in the Flower category secured the second spot, showing a consistent sales performance with 2210 units sold. Peanut Butter Cups (3.5g) dropped to the third position from its previous top rank in August 2024, indicating a decline in sales momentum. Blackberry Lemonade (3.5g) moved up to fourth place, showing a recovery from a previous fifth rank in September 2024. New to the top five, Sugar Pops (3.5g) entered the rankings at fifth place, marking its first appearance in the top tier for the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
