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Nov-2024
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Overview
Market Insights Snapshot
RHO Phyto has shown a consistent presence in the Ontario market, particularly within the Topical category. Over the months from August to November 2024, the brand maintained a steady ranking, holding the 7th position consecutively from September through November. This stability suggests a strong foothold in the Ontario Topical market despite a slight dip in sales during September and October, followed by a recovery in November. The ability to maintain a top 10 position indicates a loyal customer base and effective market strategies in place.
Interestingly, RHO Phyto's absence from the top 30 rankings in other states or provinces might suggest either a strategic focus on Ontario or challenges in expanding their market presence elsewhere. This lack of presence in other regions could be seen as a missed opportunity for growth or an area ripe for future development. The brand's concentrated performance in Ontario could serve as a foundation for exploring new markets or enhancing their category offerings to improve their competitive edge.
Competitive Landscape
In the Ontario topical cannabis market, RHO Phyto has experienced fluctuating rankings over the past few months, consistently holding the 7th position from September to November 2024. This stability comes despite a dip in sales in October, which saw a recovery in November. Notably, Solei and LivRelief have been strong competitors, with Solei maintaining a top 5 position until November when it slipped to 6th, and LivRelief improving its rank to 5th in November. This indicates a competitive pressure on RHO Phyto, as it faces challenges in climbing higher in the rankings. Meanwhile, Noon & Night entered the top 10 in November, suggesting emerging competition that could impact RHO Phyto's market position if trends continue. These dynamics highlight the importance for RHO Phyto to strategize effectively to enhance its market share and ranking in the coming months.
Notable Products
In November 2024, the top-performing product for RHO Phyto was the CBD/THC 25:1 Deep Tissue Extra Strength Gel in the Topical category, maintaining its first-place ranking for four consecutive months with sales of 796 units. The THC:CBG Rapid Act Oral Spray in the Oil category also held steady in the second position, though its sales have decreased since August. The CBD:THC 10:1 Daily Dose Gummies in the Edible category improved its rank back to third place after dropping to fourth in October. The CBG Transdermal Relief Gel, another Topical product, remained in fourth place, experiencing a decline in sales compared to previous months. Notably, the CBD Rapid Act 10:20 Oil Spray, which was consistently fifth in rank until October, did not appear in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
