Oct-2024
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Overview
Market Insights Snapshot
RHO Phyto has shown a consistent presence in the topical category across Canadian provinces, particularly in Ontario where it maintained a stable rank of 7th from August to October 2024. This stability suggests a steady consumer base and effective market penetration in this region. In Alberta, RHO Phyto was ranked 6th in July 2024, but it did not appear in the top 30 in subsequent months, indicating a potential decline in market share or increased competition in the topical category. This absence from the rankings in Alberta could be a point of concern for the brand as it may reflect challenges in maintaining its position in a competitive market.
Despite the fluctuations in Alberta, RHO Phyto's sales in Ontario show a slight decrease from August to October 2024, which could be attributed to seasonal changes or shifts in consumer preferences. However, the brand's ability to maintain its rank suggests resilience and a strong brand presence. The absence of RHO Phyto from the top 30 in Alberta post-July might suggest a need for strategic adjustments to regain its footing in that market. Understanding the dynamics in these regions is crucial for RHO Phyto's future strategy, as each market presents unique challenges and opportunities for growth.
Competitive Landscape
In the Ontario Topical category, RHO Phyto has experienced fluctuating rankings over the past few months, consistently maintaining a position within the top 10 but never breaking into the top 5. In July 2024, RHO Phyto was ranked 7th, improved to 6th in August, but then dropped back to 7th in September and October. This indicates a competitive struggle to climb higher in the rankings, especially when compared to brands like Solei, which has consistently held the 5th position, and LivRelief, which has shown a stable performance around the 6th position. Despite a peak in sales in August, RHO Phyto's sales have seen a decline by October, suggesting challenges in sustaining momentum against its competitors. Meanwhile, Noon & Night entered the rankings in October at 8th, indicating new competition that could further impact RHO Phyto's market position.
Notable Products
In October 2024, the top-performing product for RHO Phyto was the CBD/THC 25:1 Deep Tissue Extra Strength Gel (250mg CBD, 10mg THC, 50ml) in the Topical category, maintaining its number one ranking for four consecutive months with sales of 638 units. The THC:CBG Rapid Act Oral Spray (15ml) in the Oil category also consistently held the second position throughout the same period. Notably, the CBG Transdermal Relief Gel (500mg CBG, 30ml) climbed to the third spot in October, improving from its previous fourth-place position. The CBD:THC 10:1 Daily Dose Gummies 10-Pack (100mg CBD, 10mg THC) dropped to fourth place despite being third in the prior months. Finally, the CBD Rapid Act 10:20 Oil Spray (15ml) remained steady at the fifth position, showing little change in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.