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Jan-2025
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Overview
Market Insights Snapshot
In the Canadian market, RIFF has shown a consistent presence in the beverage category, particularly in Alberta and Ontario. In Alberta, RIFF has maintained a steady ranking, moving from 14th in October 2024 to 12th by January 2025. This indicates a positive reception and growing consumer preference for their beverages. Ontario, while showing a similar stability, saw a slight improvement from 14th place to 13th over the same period. It's noteworthy that despite a dip in sales from December to January, RIFF managed to improve its ranking in Ontario, suggesting effective brand positioning or product acceptance in a competitive market.
In Saskatchewan, RIFF's performance in the beverage category has been notably strong, consistently holding the 6th position from October to December 2024. However, the absence of a ranking in January 2025 could indicate a drop in market performance or a shift in consumer preferences that RIFF might need to address. The consistent sales figures up to December suggest a stable demand, but the lack of a ranking in January could point towards increased competition or a strategic oversight. This scenario presents both a challenge and an opportunity for RIFF to reassess and potentially innovate to regain a top position in Saskatchewan's market.
Competitive Landscape
In the Ontario beverage category, RIFF has maintained a consistent presence, ranking 14th from October to December 2024 before slightly improving to 13th in January 2025. This stability is notable given the competitive landscape, where brands like TeaPot and Keef Cola have consistently ranked higher, with TeaPot holding the 11th position and Keef Cola improving from 16th to 12th. Despite RIFF's stable ranking, its sales saw a decline in January 2025, which could be a concern as Astro Lab re-entered the top 20, debuting at 16th in December and improving to 14th in January. This suggests that while RIFF is holding its ground, there is increasing pressure from both established and emerging competitors, emphasizing the need for strategic initiatives to boost its market position and sales trajectory.
Notable Products
In January 2025, the top-performing product from RIFF was Wild Raspberry Lemonade (10mg THC, 355ml), maintaining its number one rank for four consecutive months with sales reaching 6100 units. Blue Raspberry Ice Lemonade (10mg THC, 355ml) held steady at the second spot, though its sales decreased compared to previous months. Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) improved its position from fourth to third place, despite a decline in sales figures. The Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink saw a slight drop from third to fourth place, continuing its downward trend in sales. Subway Scientist Pre-Roll made a notable entry into the rankings at fifth place after being unranked in December, though its sales were modest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
