.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
RIFF's performance in the beverage category across Canadian provinces showcases some interesting trends. In Alberta, RIFF has seen a slight fluctuation in rankings, moving from 14th in July 2024 to 12th in September, before returning to 14th by October. Despite this, sales have shown a downward trend, dropping notably from August to October. In Ontario, RIFF's rank in the beverage category has gradually declined from 9th to 13th over the same period, indicating a slight decrease in market presence. However, in Saskatchewan, RIFF maintained a strong position, consistently ranking within the top 6, demonstrating a stable foothold in this province.
When examining RIFF's performance in the vapor pens category, the data reveals some challenges. In both Alberta and Ontario, RIFF did not maintain a position within the top 30 brands from August to October 2024, suggesting a weaker presence in this category. This absence from the rankings indicates potential areas for improvement or strategic shifts. The lack of consistent top 30 rankings in the vapor pens category might suggest that RIFF's focus or consumer preference is stronger in the beverage category, or it could highlight increased competition in the vapor market. The data suggests that RIFF may need to reassess its strategies in these regions to enhance its performance in the vapor pens sector.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has experienced a notable decline in its rankings over the past few months, dropping from 9th place in July 2024 to 13th place by October 2024. This downward trend in rank is accompanied by a decrease in sales, which suggests a potential loss of market share. In contrast, TeaPot has shown a positive trajectory, moving up from 16th to 11th place, indicating a strengthening position in the market. Meanwhile, Green Monke has maintained a relatively stable position, consistently ranking around 12th place, which suggests steady performance. Keef Cola and Vacay have both remained in the lower tier of the top 20, with Keef Cola consistently holding the 16th position, while Vacay has slightly declined to 15th place. These dynamics highlight the competitive pressures RIFF faces and underscore the importance of strategic adjustments to regain its footing in the Ontario beverage market.
Notable Products
In October 2024, the top-performing product for RIFF was Wild Raspberry Lemonade (10mg THC, 355ml) in the Beverage category, maintaining its first-place rank from July and August, despite a slight decrease in sales to 6126 units. Blue Raspberry Ice Lemonade (10mg THC, 355ml) followed closely in second place, having swapped rankings with Wild Raspberry Lemonade in September. The Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink consistently held the third position across the months. Subway Scientist Pre-Roll (1g) moved up to fourth place in October, showing consistent sales figures after maintaining fifth place previously. Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink dropped to fifth place, continuing a downward trend in sales since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
