.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
RIFF's performance in the Beverage category has shown varied trends across different Canadian provinces. In Alberta, RIFF has maintained a consistent presence, with rankings fluctuating slightly between 12th and 14th place from August to November 2024. Notably, their sales in Alberta have seen a decrease from August to October, but a slight recovery was observed in November. In Ontario, RIFF's ranking has remained stable around the 12th position, despite a gradual decline in sales over the same period. This consistency in ranking suggests a loyal customer base, although the declining sales indicate potential market challenges or increased competition.
In Saskatchewan, RIFF's performance in the Beverage category has been relatively strong, with rankings consistently in the top 6 until October 2024. However, the absence of a ranking in November could be a cause for concern, indicating that RIFF might have fallen out of the top 30 brands, which marks a significant shift. This drop could reflect a sudden change in consumer preferences or heightened competition within the province. The sales data from Saskatchewan also reflects a positive trend up to October, with a notable increase from August to September, although the lack of data for November leaves some questions about the brand's current status in the market.
Competitive Landscape
In the Ontario beverage category, RIFF has experienced fluctuations in its competitive positioning over recent months. Starting in August 2024, RIFF held the 11th rank, but it slipped to 12th in September and further to 13th in October, before recovering slightly to 12th in November. This downward trend in rank corresponds with a consistent decline in sales figures, suggesting challenges in maintaining market share. In contrast, Solei has maintained a relatively stable position, ranking 9th in August and September, and only slightly dropping to 10th in October and November, indicating stronger brand loyalty or market strategies. Meanwhile, TeaPot has shown a positive trajectory, improving from 15th in August to 11th in November, which could be attributed to successful marketing or product innovations. These dynamics highlight the competitive pressures RIFF faces and underscore the need for strategic adjustments to regain and enhance its market position in the Ontario beverage sector.
Notable Products
In November 2024, Wild Raspberry Lemonade (10mg THC, 355ml) maintained its top position among RIFF products with sales reaching 5694 units, continuing its consistent performance from previous months. Blue Raspberry Ice Lemonade (10mg THC, 355ml) held the second spot, although its sales have seen a decline from August's figures. Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) climbed to third place, showing a significant increase in sales compared to October. Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) slipped to fourth, despite maintaining a stable rank in the preceding months. Subway Scientist Pre-Roll (1g) remained in fifth place, experiencing a notable drop in sales, reflecting a downward trend since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
