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Jan-2025
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Overview
Market Insights Snapshot
Riggs Family Farms has shown a steady presence in the Arizona market, particularly in the Flower category. Over the months from October 2024 to January 2025, the brand's ranking slipped slightly from 7th to 10th place. Despite this drop, Riggs Family Farms maintained its position within the top 10, which speaks to its resilience and continued consumer demand. The sales figures reflect a downward trend with a slight recovery in January 2025, suggesting possible seasonal influences or market dynamics affecting consumer purchasing behavior. This consistency in ranking amidst fluctuating sales volumes indicates a strong brand loyalty or effective market penetration strategies in Arizona.
In contrast, the performance of Riggs Family Farms in the Pre-Roll category presents a different picture. The brand did not make it into the top 30 rankings for this category, hovering around the 40th position throughout the same period. This suggests a potential area for growth or reevaluation of strategy, as there is a notable gap between their Flower and Pre-Roll market performance. The sales numbers in this category have shown a consistent decline, which could be attributed to increased competition or changing consumer preferences. The lack of a top 30 ranking highlights the challenges Riggs Family Farms faces in expanding its footprint in the Pre-Roll category within Arizona, pointing to an opportunity for strategic innovation or marketing efforts.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Riggs Family Farms has experienced fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. Starting from a rank of 7th in October 2024, Riggs Family Farms saw a decline to 10th by December, maintaining this position into January 2025. This downward trend suggests a need for strategic adjustments to regain its earlier standing. Notably, The Giving Tree initially held a strong 5th position in October but dropped to 11th by January, indicating potential volatility in the market. Meanwhile, Alien Labs consistently outperformed Riggs Family Farms, maintaining a top 10 position throughout, which highlights the competitive pressure from brands with stable or improving ranks. As Riggs Family Farms strategizes for future growth, understanding these competitive dynamics will be crucial for enhancing its market share and sales performance in Arizona's flower category.
Notable Products
In January 2025, the top-performing product from Riggs Family Farms was Gary Payton (14g) in the Flower category, securing the first rank with sales of 2111 units. Sunset Sherbet Pre-Roll (1g) followed closely in second place, while Ice Cream RTZ Pre-Roll (1g), which maintained the top position in both November and December 2024, ranked third. Rainbow Pre-Roll (1g) and Do-Si-Lato (14g) held the fourth and fifth positions, respectively. Notably, Ice Cream RTZ Pre-Roll (1g) experienced a slight drop in rank from previous months, indicating a shift in consumer preference. Overall, the rankings highlight a strong performance in the Pre-Roll category for Riggs Family Farms.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
