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Nov-2024
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Overview
Market Insights Snapshot
Riggs Family Farms has demonstrated a stable performance in the Arizona market, particularly in the Flower category. The brand maintained a strong presence, consistently ranking within the top 10 over the past few months. Notably, their ranking improved from 10th place in September 2024 back to 7th in October, before slightly dropping to 8th in November. This fluctuation in rankings corresponds to a similar trend in sales figures, which peaked in October at over $845,000. Such resilience in the Flower category highlights Riggs Family Farms' strong market position and ability to recover quickly from minor dips.
In contrast, the brand's performance in the Pre-Roll category within Arizona has been less prominent, as it consistently failed to break into the top 30 brands. The rankings hovered around the low 40s, with a slight improvement from 42nd in October to 40th in November. This indicates that while Riggs Family Farms has a strong foothold in the Flower category, there might be opportunities to explore or challenges to address in the Pre-Roll segment. The sales figures for Pre-Rolls reflect this struggle, with a downward trend from August to October, although there was a slight recovery in November.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Riggs Family Farms has shown resilience and adaptability amidst fluctuating market dynamics. While the brand maintained a relatively stable ranking, moving from 7th in August 2024 to 8th in November 2024, it faced stiff competition from brands like Alien Labs and Connected Cannabis Co., which saw significant improvements in their rankings, especially in November where Alien Labs climbed to 6th place. Despite a slight dip in sales from October to November, Riggs Family Farms outperformed Dr. Greenthumb's, which consistently ranked lower, peaking at 10th place in November. The data suggests that while Riggs Family Farms is holding its ground, there is a pressing need to innovate and strategize to climb higher in the rankings and increase market share, particularly as competitors are making notable gains.
Notable Products
In November 2024, Riggs Family Farms' Ice Cream RTZ Pre-Roll (1g) maintained its position as the top-performing product, with sales reaching $2,203. Famous Cookies Pre-Roll (1g) also held steady in second place, showing a notable increase in sales from previous months. Zookies Pre-Roll (1g) entered the rankings at third place, indicating a strong performance. SFV OG Pre-Roll (1g) followed closely at fourth, while Alien Hallucination Pre-Roll (1g) dropped to fifth place from its previous top position in October. The rankings for Ice Cream RTZ and Famous Cookies have remained consistent, whereas Alien Hallucination experienced a significant decline in its ranking from August to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
