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Dec-2024
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has shown a strong and consistent performance in the Colorado market, particularly in the beverage and capsules categories. In the beverage category, Ripple maintained a solid rank of 2nd place throughout the last four months of 2024, even though there was a slight fluctuation in sales figures, with a notable increase in December. The capsules category has been an impressive area for Ripple, as it consistently held the top rank each month. This consistency in ranking indicates a strong brand presence and consumer loyalty in Colorado's cannabis market.
In Missouri, Ripple's performance in the beverage category has been on an upward trajectory. Starting from a 5th place rank in September, Ripple climbed to 3rd place by December. This upward movement suggests that the brand is gaining traction and increasing its market share in Missouri. However, it is noteworthy that Ripple did not appear in the top 30 for any other categories in Missouri, which could be seen as a potential area for growth or a strategic focus on beverages. This data indicates that while Ripple is a strong contender in specific categories, there may be opportunities to expand its presence across other segments in the Missouri market.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, Ripple (formerly Stillwater Brands) has consistently held the second rank from September to December 2024. Despite maintaining its position, Ripple faces stiff competition from Keef Cola, which dominates the market as the top-ranked brand throughout the same period. Keef Cola's sales figures are significantly higher, indicating a strong consumer preference and market presence. Meanwhile, Dixie Elixirs remains a steady competitor in the third position, although its sales have shown a declining trend. Ripple's consistent ranking suggests a stable market position, but the brand may need to innovate or enhance its marketing strategies to close the gap with Keef Cola and capitalize on any potential market shifts. Additionally, Dialed In Gummies remains a distant fourth, indicating less immediate threat but still a presence to monitor.
Notable Products
In December 2024, Ripple (formerly Stillwater Brands) continued to see strong sales with their top-performing product, Pure Fast-Acting Dissolvable Powder 10-Pack (100mg), maintaining its number one rank for four consecutive months and achieving a notable sales figure of 13,779 units. The Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) also held steady in second place, showing consistent performance since September. Similarly, RipStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) secured the third position across all months, while the Sleep - CBN/THC 1:2 Unflavored Dissolvable Powder 10-Pack (50mg CBN, 100mg THC) remained fourth. RipStick - Watermelon Dissolvable Powder 10-Pack (100mg) consistently ranked fifth, indicating stable consumer demand. Overall, the rankings for these products have shown remarkable consistency, with no changes observed from September through December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
