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Oct-2024
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has consistently maintained a strong presence in the Colorado market, particularly in the Beverage category where it has held the second rank from July to October 2024. This stability in ranking is mirrored by a steady increase in sales, culminating in October 2024 with sales reaching $569,343. In the Capsules category, Ripple has dominated the Colorado market as the top brand throughout the same period, showcasing significant sales growth, particularly in October, which indicates a robust demand for their capsule products. This dual-category strength in Colorado underscores Ripple's strategic positioning and consumer preference in this state.
In Missouri, Ripple's performance in the Beverage category has been slightly more variable, with the brand slipping to the fifth rank in September 2024 before recovering to the fourth position in October. Despite this fluctuation, the sales figures have shown resilience, with a notable increase in August 2024. However, the absence of Ripple in the top 30 across other categories in Missouri suggests potential areas for growth or strategic realignment. This contrast between states highlights the varying market dynamics and consumer preferences Ripple faces, offering insights into where the brand might focus its future efforts to enhance its market presence.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, Ripple (formerly Stillwater Brands) has consistently maintained its position as the second-ranked brand from July to October 2024. This stability in rank highlights Ripple's strong market presence and consumer loyalty. Despite facing fierce competition, Ripple's sales have shown a positive trend, with a noticeable increase from August to October. However, the brand still trails behind Keef Cola, which holds the top spot with significantly higher sales figures. Meanwhile, Dixie Elixirs remains a close competitor, consistently ranking third, while Ript has shown impressive growth, climbing from seventh to fourth place over the same period. These dynamics suggest that while Ripple is performing well, there is a need to innovate and strategize to close the gap with the leading brand and fend off rising competitors.
Notable Products
In October 2024, Ripple's top-performing product was the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) in the Beverage category, maintaining its number one rank from previous months with a notable sales figure of 15,394. The Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack held steady at the second position, as it did in September, after climbing from third place in July. The RipStick - Blue Raspberry Dissolvable Powder 10-Pack consistently ranked third, showing a slight dip in sales compared to September. The Sleep - CBN/THC 1:2 Unflavored Dissolvable Powder maintained its fourth-place ranking throughout the months from July to October. Finally, the RipStick - Watermelon Dissolvable Powder 10-Pack remained in fifth place, with a gradual increase in sales each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
