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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Colorado, Ripple (formerly Stillwater Brands) has shown remarkable performance in the Beverage category, maintaining a consistent 2nd place ranking from January to April 2024. This consistency is not only a testament to the brand's strong presence in the market but also highlights its ability to retain consumer interest over time. The sales figures reflect this success, with a noticeable upward trend from $330,402 in January to $447,718 in April. However, the brand's journey in the Edible category tells a different story, with rankings slipping from 34th in January to 37th in February, after which it disappeared from the top 30 brands, indicating a potential area for improvement or a shift in consumer preferences within this category.
On the other hand, Ripple's venture into the Missouri market marks an exciting development, particularly in the Beverage category where it debuted at 8th place in April 2024. This entry is significant as it suggests Ripple's strategic expansion efforts and its initial acceptance in a new market. The sales figure for April, standing at $12,020, while modest, is a promising start, considering the brand's recent introduction to Missouri's consumers. This initial performance could serve as a foundation for Ripple to build upon as it navigates the complexities of a new market and works towards establishing a strong foothold similar to its Colorado success.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, Ripple (formerly Stillwater Brands) has maintained a solid second rank consistently over the recent months, trailing behind the leading brand Keef Cola which has shown a significant lead in sales and rank. Despite Ripple's strong position, the gap between it and Keef Cola has widened, with Keef Cola's sales seeing a substantial increase, especially in April 2024, indicating a growing preference among consumers. Meanwhile, Dialed In Gummies and Dixie Elixirs hold the third and fourth ranks, respectively, with Dialed In Gummies experiencing a fluctuation in sales but maintaining its rank, and Dixie Elixirs showing steady sales growth. This competitive scenario suggests that while Ripple has a strong foothold in the Colorado beverage market, the increasing dominance of Keef Cola and the consistent performance of other competitors could challenge Ripple's market position and growth trajectory.
Notable Products
In April 2024, Ripple (formerly Stillwater Brands) saw its Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) maintain its top position in the Beverage category, with sales reaching 12,695 units. Following in second place was the RipStick - Watermelon Dissolvable Powder 10-Pack (100mg), climbing from its consistent fifth position in previous months, marking a significant shift in consumer preferences. The Quick - Sleep - CBN/THC 1:2 Dissolvable Powder 10-Pack (50mg CBN, 100mg THC) held the third rank, after consistently being the second top-selling product, indicating a slight dip in its popularity. The RipStick - Blue Raspberry Dissolvable Powder 10-Pack (100mg) secured the fourth position, maintaining its rank from the previous months. Lastly, the Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack (100mg CBG, 100mg THC) was ranked fifth, showing stability in its sales performance despite the competitive market.
Top Selling Cannabis Brands
