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Jan-2025
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Overview
Market Insights Snapshot
Ripple (formerly Stillwater Brands) has demonstrated consistent performance in the Colorado market, particularly in the Beverage and Capsules categories. In the Beverage category, Ripple maintained a solid rank of 2nd place from October 2024 through January 2025, with a noticeable upward trend in sales, culminating in over $500,000 in January. This stability in ranking indicates a strong foothold in the Colorado beverage segment. In the Capsules category, Ripple has held the top position consistently, reflecting its dominance and consumer preference for their capsule products in this state.
In contrast, Ripple's performance in the Missouri market, specifically in the Beverage category, has seen a decline. The brand started with a 4th place rank from October to December 2024 but dropped to 7th place by January 2025. This decline in rank coincides with a significant reduction in sales, suggesting challenges in maintaining market share or consumer interest in this category within Missouri. Notably, Ripple's absence from the top 30 in other categories or states implies potential areas for growth or a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the beverage category in Colorado, Ripple (formerly Stillwater Brands) consistently holds the second rank from October 2024 to January 2025, indicating a stable position in the market. Despite the fierce competition, Ripple maintains its rank just below Keef Cola, which dominates the top spot throughout the same period. This suggests that while Ripple is a strong contender, there is a significant gap in sales volume compared to the leading brand. Meanwhile, Dixie Elixirs remains in third place consistently, showing that Ripple's position is secure from below as well. CannaPunch fluctuates between fourth and sixth place, highlighting the volatility in the ranks below Ripple. This stability in rank for Ripple, coupled with a positive trend in sales growth from October 2024 to January 2025, underscores its strong market presence and potential for further growth in the Colorado beverage market.
Notable Products
In January 2025, Ripple's top-performing product was the Pure Fast-Acting Dissolvable Powder 10-Pack (100mg) in the Beverage category, maintaining its first-place ranking for four consecutive months with sales of 12,094 units. Following closely, the Revive - CBG/THC 1:1 Dissolvable Powder 10-Pack held steady in second place, showing a consistent increase in sales over the months. The RipStick - Blue Raspberry Dissolvable Powder 10-Pack also retained its third-place position, with a notable sales increase in January. The Sleep - CBN/THC 1:2 Unflavored Dissolvable Powder 10-Pack remained fourth, while the RipStick - Watermelon Dissolvable Powder 10-Pack continued in fifth place, despite a slight decrease in sales. Overall, the rankings of Ripple's top products remained unchanged from previous months, indicating strong and stable performance in their Beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
