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Jan-2025
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Overview
Market Insights Snapshot
Ript has shown notable performance in the Colorado market, particularly within the Beverage and Edible categories. In the Beverage category, Ript maintained a steady position, ranking 6th in October and November 2024, before climbing to 5th place in December 2024 and January 2025. This upward trend is indicative of a growing consumer preference for Ript's beverage offerings, which is further supported by a consistent increase in sales figures over these months. Meanwhile, in the Edible category, Ript has consistently held a strong position, moving from 4th to 3rd place by December 2024 and maintaining that position into January 2025. This consistent ranking suggests a robust market presence and consumer loyalty in the Edible category.
While Ript's performance in Colorado is impressive, it is also noteworthy that Ript's absence from the top 30 brands in other states and categories could indicate areas for potential growth or market entry. The absence of rankings in other regions might suggest either a strategic focus on the Colorado market or challenges in penetrating other markets. The data reveals that Ript's sales in the Edible category experienced a significant increase, with January 2025 sales reaching over $1.8 million, reflecting strong consumer demand. This growth trajectory in Colorado might serve as a foundation for future expansion plans or an opportunity to replicate success in other states and categories.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Ript has demonstrated notable resilience and growth, particularly in the latter months of the observed period. While Wyld and Wana consistently held the top two positions, Ript made a significant leap from fourth to third place between November and December 2024, maintaining this improved rank through January 2025. This upward movement coincided with a steady increase in sales, suggesting a successful strategy in capturing market share. Meanwhile, Dialed In Gummies, which Ript surpassed, experienced a decline in sales, potentially indicating a shift in consumer preference towards Ript's offerings. Additionally, Good Tide showed some positive momentum by moving from sixth to fifth place in January 2025, but its sales figures remained significantly lower than Ript's, highlighting Ript's stronger market position and potential for continued growth in the Colorado edibles category.
Notable Products
In January 2025, the top-performing product from Ript was Faded Fruit Punch Gummies 10-Pack (100mg), maintaining its position as the number one ranked product for four consecutive months with sales reaching 41,577 units. Blazed Blue Raz Gummies 10-Pack (100mg) consistently held the second spot, showing a steady increase in sales each month. CBN/THC 1:2 Knockout Punch Gummies 10-Pack (50mg CBN, 100mg THC) climbed from fourth to third place, indicating a resurgence in popularity. Sour Smashed Watermelon Gummies 10-Pack (100mg) dropped to fourth place despite stable sales figures. Baked Apple Gummies 10-Pack (100mg) remained fifth, with a noticeable sales increase compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
