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Dec-2024
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Overview
Market Insights Snapshot
Ript has demonstrated a strong performance in the state of Colorado across both the Beverage and Edible categories. In the Beverage category, Ript maintained a steady 6th place ranking from September to November 2024, before improving to 5th place in December. This upward movement in December suggests an increased consumer interest or successful marketing strategies during that period. Notably, Ript's sales in the Beverage category also saw an upward trend, culminating in a significant increase in December. This could indicate a seasonal demand or successful promotional efforts contributing to their enhanced ranking.
In the Edible category, Ript consistently held the 4th position from September to November, before climbing to 3rd place in December 2024. This improvement in ranking suggests a strengthening position in the market, likely driven by the brand's ability to capture consumer preferences or expand its product offerings. The sales figures for December in this category also reflect a notable increase, reinforcing the brand's upward trajectory. While Ript's presence in Colorado is commendable, its absence from the top 30 in other states or provinces highlights areas for potential growth and expansion. This absence could either point to a strategic focus on Colorado or a need to enhance brand visibility and market penetration in other regions.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Ript has demonstrated a notable upward trajectory in its rankings, moving from 4th place consistently from September to November 2024, to securing the 3rd spot in December 2024. This shift indicates a positive trend in consumer preference and market penetration, potentially driven by strategic marketing or product innovation. Despite being outperformed by leading brands like Wyld and Wana, which have maintained their 1st and 2nd ranks respectively throughout the period, Ript's sales growth in December suggests a narrowing gap with its competitors. Meanwhile, Dialed In Gummies, which held the 3rd position until November, dropped to 4th in December, highlighting Ript's competitive edge. This dynamic shift underscores the importance of continuous innovation and market adaptation for Ript to further enhance its standing and sales in the Colorado edible sector.
Notable Products
In December 2024, the top-performing product from Ript was Faded Fruit Punch Gummies 10-Pack (100mg), maintaining its consistent first-place ranking from previous months with impressive sales of 41,879 units. Blazed Blue Raz Gummies 10-Pack (100mg) held steady in the second position, showing a notable increase in sales compared to earlier months. Sour Smashed Watermelon Gummies 10-Pack (100mg) climbed to third place in November and retained this rank in December, indicating a positive sales trajectory. The CBN/THC 1:2 Knockout Punch Gummies 10-Pack (50mg CBN, 100mg THC) experienced a slight dip in November but recovered to secure the fourth position in December. Baked Apple Gummies 10-Pack (100mg) remained consistently in fifth place since its debut in October, showing gradual sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
