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Nov-2024
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Overview
Market Insights Snapshot
Ript has shown a consistent performance in the Colorado market across its primary categories, Beverage and Edible. In the Beverage category, Ript maintained a steady rank of 6th place from September through November 2024, indicating a stable presence in this competitive segment. This stability is underscored by a gradual increase in sales, reflecting a growing consumer base or perhaps successful marketing strategies. Conversely, the Edible category has seen Ript consistently holding the 3rd position for the same period, which suggests a strong foothold in this segment. The brand's ability to maintain high rankings in both categories highlights its versatility and appeal among consumers in Colorado.
Despite Ript's strong performance in Colorado, the absence of rankings in other states or provinces suggests that the brand's presence might be limited geographically. This could either be a strategic focus on the Colorado market or a potential area for growth and expansion. The lack of top 30 rankings outside Colorado might be seen as a gap or an opportunity, depending on the brand's long-term strategy. Understanding Ript's approach to market expansion and category focus could provide deeper insights into its overall market strategy and future potential.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Ript has shown a promising upward trajectory in recent months. Starting from a rank of 4th in August 2024, Ript climbed to 3rd place by September and maintained this position through November. This ascent indicates a positive trend in sales performance, contrasting with the stable yet lower sales figures of Dialed In Gummies, which consistently held the 4th rank from September onwards. Meanwhile, Wyld and Wana have maintained their dominance at the 1st and 2nd ranks, respectively, with Wyld's sales significantly surpassing those of Ript. Despite this, Ript's consistent rise in rank and sales suggests a growing consumer preference and market share, positioning it as a formidable competitor against established brands in the Colorado edible sector.
Notable Products
In November 2024, the top-performing product from Ript was the Faded Fruit Punch Gummies 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with sales reaching 38,802 units. The Blazed Blue Raz Gummies 10-Pack (100mg) also held steady in the second position, showing consistent performance over the same period. Notably, the Sour Smashed Watermelon Gummies 10-Pack (100mg) climbed to the third position after being ranked fourth in the previous two months, indicating a rise in popularity. Meanwhile, the CBN/THC 1:2 Knockout Punch Gummies 10-Pack (50mg CBN, 100mg THC) experienced a slight decline, moving from third to fourth place. The Baked Apple Gummies 10-Pack (100mg) consistently remained in the fifth position, showing stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
