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Oct-2024
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Overview
Market Insights Snapshot
Ritual Green has demonstrated varied performance across different categories and provinces, reflecting both challenges and opportunities. In the Pre-Roll category in Alberta, the brand has shown a positive trajectory, moving from a rank of 82 in July 2024 to 69 by October 2024. This upward movement indicates a strengthening position in the market, although the brand has not yet reached the top 30. Such progress suggests potential growth but also highlights the competitive nature of the category. In Saskatchewan, the Flower category has been a strong performer for Ritual Green, with a notable climb from rank 41 in July to 20 in October, signaling a robust increase in consumer demand and market presence.
The Pre-Roll category in Saskatchewan has also seen improvements, albeit at a slower pace compared to the Flower category. Starting at rank 43 in July, Ritual Green managed to break into the top 30 by October, reaching rank 28. This indicates a positive trend, though the brand still faces significant competition. The overall sales figures reflect these rankings, with noticeable growth in sales in both categories over the months. However, the absence of Ritual Green in the top 30 in some months for certain categories suggests areas where the brand might focus future efforts to enhance market penetration and consumer engagement.
Competitive Landscape
In the Saskatchewan Flower category, Ritual Green has shown a promising upward trajectory in its rankings over the past few months, moving from 41st place in July 2024 to 20th in October 2024. This improvement in rank is indicative of a positive trend in sales, which have more than tripled from July to October. In comparison, Tweed experienced fluctuating ranks, peaking at 8th in September before dropping to 19th in October, suggesting inconsistent sales performance. Meanwhile, Twd. saw a significant decline, falling out of the top 20 by October, which could signal a loss of market share. Big Bag O' Buds also faced challenges, disappearing from the top 20 in September and reappearing at 24th in October. Pure Laine maintained a relatively strong position, though it too saw a drop from 4th in July to 18th in October. Overall, Ritual Green's consistent climb in rankings amidst the fluctuating performances of its competitors highlights its growing presence and potential in the Saskatchewan market.
Notable Products
In October 2024, the top-performing product from Ritual Green was the French Cookies Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking with an impressive sales figure of 6854 units. The Blue Pave Pre-Roll 3-Pack (1.5g) also held steady at the second position, showing consistent performance since its entry in September. Black Mamba Pre-Roll 3-Pack (1.5g) remained in third place, despite a slight decline in sales over the months. The Blue Pave (7g) flower maintained its fourth position, indicating stable demand. Notably, the French Cookies Bubble Hash Infused Pre-Roll 3-Pack (1.5g) entered the top five in October, climbing from an unranked position in September to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
