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Dec-2024
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Overview
Market Insights Snapshot
Ritual Green has demonstrated notable progress in the Saskatchewan market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand has ascended from a rank of 21 in September 2024 to 12 by December 2024, indicating a strong upward trajectory. Similarly, in the Pre-Roll category, Ritual Green improved its position from rank 25 to 11 over the same period. This consistent rise in rankings suggests that Ritual Green is gaining significant traction and consumer preference in Saskatchewan. Despite these positive movements, it's important to note that Ritual Green did not make it into the top 10 in any category, leaving room for further growth and market penetration.
In contrast, the brand's performance in Alberta shows a different trend. While Ritual Green is making progress in the Pre-Roll category, having moved from rank 74 in September 2024 to 53 by December 2024, it still has not broken into the top 30 brands. This indicates that while there is growth, the brand faces stiff competition, and there is significant room for improvement to become a leading player in Alberta. The increase in sales figures over these months suggests a positive reception from consumers, yet the brand must strategize effectively to enhance its market position and brand visibility further.
Competitive Landscape
In the competitive landscape of the flower category in Saskatchewan, Ritual Green has shown a promising upward trajectory in terms of rank and sales over the last few months of 2024. Starting from a rank of 21 in September, Ritual Green climbed to 12 by December, indicating a consistent improvement in market presence. This upward trend is noteworthy, especially when compared to competitors like Tweed, which saw a decline from rank 5 in September to 13 in December, and EastCann, which dropped from rank 6 to 14 in the same period. Meanwhile, FIGR experienced fluctuations but maintained a relatively strong position, peaking at rank 3 in November. The significant increase in Ritual Green's sales, from 88,313 in September to 176,921 in December, underscores its growing popularity and market share, positioning it as a formidable contender in the Saskatchewan flower market.
Notable Products
In December 2024, the top-performing product for Ritual Green was the French Cookies Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent number one rank since September 2024, with sales reaching 6290 units. The Blue Pave Pre-Roll 3-Pack (1.5g) held its second position throughout the same period, showing a notable increase in sales to 5436 units from the previous month. The Blue Pave (7g) in the Flower category improved its rank to third place by December, climbing steadily from fifth in September. Black Mamba Pre-Roll 3-Pack (1.5g) re-entered the rankings at fourth place in December, after a brief absence in November. Sacred Sage Pre-Roll 3-Pack (1.5g) appeared in the fifth position, marking its return to the top five after being absent in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
