.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Road Trip's performance in the Pre-Roll category within Michigan has seen some fluctuations over the past few months. Starting in July 2024, the brand was ranked 14th, but by August, it had dropped to 18th. Despite this dip, Road Trip managed to improve slightly, regaining the 17th position in both September and October. This indicates a stabilization after the initial decline, although it suggests that the brand is facing challenges in climbing back to its earlier ranking. The sales figures reflect this trend, with a noticeable decrease from $731,788 in July to $522,175 in October, highlighting the competitive nature of the Michigan market.
Interestingly, the brand's absence from the top 30 in other states and categories suggests potential areas for growth or re-evaluation. The lack of presence in other markets could be seen as a limitation or an opportunity, depending on Road Trip's strategic priorities. The consistent ranking within the top 20 in Michigan's Pre-Roll category underscores a certain level of brand loyalty or recognition, but the absence elsewhere might indicate a need for expansion or diversification. This performance snapshot provides a glimpse into Road Trip's current standing and potential pathways for future development.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Road Trip has experienced a relatively stable yet slightly declining trend in its ranking, holding the 17th position in both September and October 2024, after a drop from 14th in July. This stability is juxtaposed against competitors like Top Smoke, which improved its rank from 16th to 15th in October, and LOCO, which climbed from 20th in July to 16th in October. Despite Road Trip's consistent presence in the top 20, its sales have shown a downward trajectory from July to October, potentially impacting its competitive edge. Meanwhile, Presidential and Galactic have shown fluctuations, with Galactic making a significant leap from 36th in July to 18th in October, indicating a dynamic shift in consumer preferences that Road Trip must address to maintain and improve its market position.
Notable Products
In October 2024, the top-performing product from Road Trip was Lion OG Pre-Roll (1g), leading the sales with a notable figure of 18,722 units sold. Following closely, Block Berry Pre-Roll (1g) and Jungle Pie Pre-Roll (1g) held the second and third positions respectively. Animal Tree Pre-Roll (1g) and Sunset Soap Pre-Roll (1g) rounded out the top five, showing strong performance in the Pre-Roll category. Compared to previous months, these products have consistently climbed in rankings, with Lion OG Pre-Roll (1g) achieving the top position for the first time. The Pre-Roll category continues to dominate Road Trip's sales, reflecting a growing consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
