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Nov-2024
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Overview
Market Insights Snapshot
Road Tripper's performance in the Massachusetts market has shown some fluctuations across the Flower category over the past few months. In August 2024, the brand held a strong position at rank 5, improving slightly to rank 4 in September. However, a decline was observed as it slipped back to rank 5 in October and further down to rank 8 by November. This downward movement in rankings coincides with a consistent decrease in sales figures, suggesting a potential challenge in maintaining market share or consumer interest in the highly competitive Flower category.
While Road Tripper's presence in Massachusetts is notable, the absence of rankings in other states or provinces indicates that the brand has not yet penetrated the top 30 in those markets, which could either be a strategic focus on Massachusetts or a limitation in brand reach. This lack of presence in other regions could be seen as a missed opportunity for expansion and diversification across different markets. Understanding the dynamics that influence these rankings and sales trends in Massachusetts could provide valuable insights for Road Tripper as they consider potential growth strategies in other states and categories.
Competitive Landscape
In the Massachusetts flower category, Road Tripper has experienced notable fluctuations in its ranking and sales over the past few months. Starting strong in August 2024 with a rank of 5, Road Tripper slipped to 8 by November 2024, indicating a downward trend in its market position. This decline is mirrored in its sales figures, which have consistently decreased from August to November. In contrast, Good Chemistry Nurseries maintained a stable position, moving from rank 7 in August to 6 in November, with their sales showing a slight recovery in November. Meanwhile, Ozone demonstrated a remarkable rise, jumping from being unranked in August to securing the 7th position by November, with a significant increase in sales. Old Pal and Find. have also shown varying performances, with Old Pal improving its ranking from 12 in September to 10 in November, while Find. experienced a slight decline. These dynamics suggest that while Road Tripper faces competitive pressure, particularly from Ozone's rapid ascent, there is an opportunity to strategize and reclaim its earlier market standing.
Notable Products
In November 2024, the top-performing product for Road Tripper was Lemon Cherry Gelato #1 (3.5g) in the Flower category, maintaining its number 1 rank from the previous month with sales of 2890 units. Boston Runtz #5 (3.5g) rose to the second position, showing a notable improvement from being unranked in October. Purple Haze (3.5g) held steady at the third position, despite a decrease in sales from the previous month. Afgoo (3.5g) made its debut in the rankings at fourth place. Sherbet Sundae (28g) also entered the list, securing the fifth spot in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
