.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Roaring 20s has shown a notable upward trend in the Pre-Roll category within Arizona. In August 2024, the brand was ranked 20th, but it climbed to the 15th position in September. This positive trajectory continued into October, where it reached the 11th spot, before slightly dropping to 12th in November. This kind of movement suggests a strong performance and growing popularity in this category, although the slight dip in November indicates potential challenges or increased competition. Their sales figures also reflect this growth, with a peak in October, suggesting a successful strategy or product launch during that period.
Interestingly, the absence of Roaring 20s from the top 30 rankings in other states or categories could be seen as a missed opportunity or an area for potential expansion. This lack of presence outside of Arizona's Pre-Roll category might indicate a focused market strategy or a need to diversify their portfolio to capture a wider audience. The brand's concentrated success in Arizona could serve as a blueprint for entering new markets, but it also highlights the competitive landscape they face in expanding their reach. The data suggests that while Roaring 20s is making significant strides in Arizona, there are untapped opportunities in other regions and categories that could be explored for future growth.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Roaring 20s has demonstrated notable progress in recent months, climbing from a rank of 20 in August 2024 to a peak of 11 in October 2024, before slightly dipping to 12 in November 2024. This upward trajectory is indicative of a strong market presence and increasing consumer preference. In comparison, Dutchie has also shown a steady rise, moving from rank 19 to 14 over the same period, suggesting a competitive edge but still trailing behind Roaring 20s in October. Meanwhile, 22Red has maintained a consistent rank of 13, indicating stable performance but not enough to surpass Roaring 20s during its peak. DTF - Downtown Flower experienced fluctuations, dropping to 14 in October before recovering to 11 in November, closely mirroring Roaring 20s' performance. WTF Extracts, despite a strong start at rank 8, saw a decline to 10 by November, reflecting a downward trend that contrasts with Roaring 20s' more favorable trajectory. These dynamics highlight Roaring 20s' potential to capitalize on its momentum and further solidify its position in the Arizona pre-roll market.
Notable Products
In November 2024, the top-performing product from Roaring 20s was the Sour Diesel Pre-Roll 6-Pack in the Pre-Roll category, securing the number one spot with impressive sales of 1082 units. Following closely was the Blue Dream Pre-Roll 6-Pack, which climbed from fourth place in August to second place in November, with sales reaching 1077 units. The El Guante Pre-Roll 6-Pack ranked third, maintaining a strong presence in the market with 1002 units sold. The Jet Cream Pre-Roll, which previously held the top spot in August and September, fell to fourth place in November. Lastly, the Mellow Squirtg Pre-Roll remained consistent, holding the fifth position in both September and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
