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Sep-2025
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Overview
Market Insights Snapshot
In the Arizona market, Roaring 20s has demonstrated a steady presence in the Pre-Roll category, although there have been some fluctuations in their ranking over the past few months. Starting at 18th place in June, the brand saw a slight decline to 19th in July, and then further to 24th in August, before recovering slightly to 23rd in September. This indicates a challenging environment for the brand, as it struggles to maintain a strong foothold in the competitive Pre-Roll category. Despite these movements, Roaring 20s has managed to remain within the top 30, which is a positive sign of resilience in a volatile market.
Sales figures for Roaring 20s in Arizona reflect a downward trend, with sales decreasing from $143,224 in June to $109,776 by September. This decline in sales may be contributing to the shifts in ranking, suggesting that Roaring 20s might need to reassess its strategies to bolster its market position. The absence of a top 30 ranking in any other states or categories could indicate either a focused market strategy or challenges in expanding their brand presence beyond Arizona. This focused presence in a single state, while beneficial for brand concentration, might also highlight potential areas for growth and diversification into other regions or product categories.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Roaring 20s has experienced notable fluctuations in its ranking, reflecting the dynamic nature of the market. From June to September 2025, Roaring 20s saw its rank shift from 18th to 23rd, indicating competitive pressure and potential challenges in maintaining its market position. During the same period, WTF Extracts consistently ranked higher, despite a slight dip in July, suggesting a robust brand presence with sales figures that remained higher than Roaring 20s. Meanwhile, House Exotics showed a dramatic drop in August but rebounded in September, highlighting volatility that could be both a threat and an opportunity for Roaring 20s. Additionally, Charlies maintained a stable rank, often outperforming Roaring 20s, which could indicate a need for strategic adjustments by Roaring 20s to enhance competitiveness. These insights underscore the importance of strategic positioning and market adaptation for Roaring 20s to improve its rank and sales in the Arizona pre-roll market.
Notable Products
In September 2025, the top-performing product from Roaring 20s was Cali Lightning Pre-Roll 6-Pack (3g), which secured the number one rank with sales of 561 units. Rest - Kosher Kush Pre-Roll 6-Pack (3g), which previously held the first rank in August, dropped to the second position with 465 units sold. Roar - Strawberry Mo'nana Pre-Roll 6-Pack (3g) experienced a consistent decline, moving from the second rank in August to third in September. New entries for September, Rebalance - Gelato Pre-Roll 6-Pack (3g) and Rebalance - Blue Dream Pre-Roll 6-Pack (3g), took the fourth and fifth spots, respectively. The data highlights a dynamic shift in consumer preferences towards Cali Lightning and Rebalance products in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
