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Aug-2024
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Overview
Market Insights Snapshot
Roaring 20s has shown a notable upward trend in the Pre-Roll category within Arizona. Starting from a rank of 24 in May 2024, the brand has steadily climbed to a rank of 15 by August 2024. This consistent improvement indicates a growing popularity and acceptance among consumers in this state. The sales figures corroborate this trend, with a significant jump from $114,775 in May to $171,099 in August, demonstrating strong market traction and effective brand positioning in the Pre-Roll category.
However, it is important to note that Roaring 20s did not appear in the top 30 brands in any other states or categories during this period. This absence could be viewed as a potential area for growth or a sign of market challenges outside of Arizona. The brand's concentrated success in Arizona's Pre-Roll category suggests that while they are making significant strides in one segment, there is room for expansion and improvement in other markets and product categories. This duality of strong performance in one area and lack of presence in others presents both an opportunity and a challenge for Roaring 20s moving forward.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Roaring 20s has shown a notable upward trajectory in its rank and sales over the past few months. Starting from a rank of 24 in May 2024, Roaring 20s climbed to 15 by August 2024, indicating a significant improvement in market position. This upward movement is particularly impressive when compared to competitors like Caviar Gold, which, despite improving from 26 to 17, still lags behind Roaring 20s. Similarly, Dutchie experienced fluctuations, peaking at 14 in July but dropping to 16 in August. On the other hand, Mohave Cannabis Co. and The Giving Tree have maintained relatively stable positions, with Mohave Cannabis Co. ranking consistently higher but showing a slight decline from 11 to 13, and The Giving Tree improving from 21 to 14. The consistent rise of Roaring 20s in both rank and sales, especially against such fluctuating competition, highlights its growing influence and market share in Arizona's Pre-Roll segment.
Notable Products
In August 2024, the top-performing product from Roaring 20s was Rest - Jet Cream Pre-Roll 6-Pack (3g), which secured the number one rank with sales of 1184 units. Following closely, Rebalance - Mendo Dosi Pre-Roll 6-Pack (3g) climbed to the second position, showing a notable improvement from its fifth rank in June. Roar - Strawberry Mo'nana Pre-Roll 6-Pack (3g) held the third position, despite a drop from its peak rank of first in June. Rebalance - Blue Dream Pre-Roll 6-Pack (3g) entered the rankings at the fourth position. Lastly, Rebalance - Cherry Treat Pre-Roll 6-Pack (3g) experienced a decline, falling to the fifth position from its top rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
