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Market Insights Snapshot
Roaring 20s concentrated entirely in Pre-Roll for August 2026, with category share at 100.0% and a rank of 26 in Pre-Roll in Arizona; within that single-category footprint, year-over-year sales rose 15.9% while month-over-month sales jumped 47.8%. Average price fell 19.6% year over year to $15.26, yet overall brand sales still grew 15.9% year over year, indicating volume gains outpaced price compression; the 47.8% month-over-month lift alongside a fixed 100.0% mix implies recent demand acceleration came from units rather than mix expansion. These simultaneous shifts imply Roaring 20s is trading price for velocity within a pure Pre-Roll strategy, leveraging a lower ticket to gain rank headroom from position 26 while maintaining growth through unit throughput.
The move to a lower average price of $15.26 combined with a 19.6% year-over-year price decline and a 47.8% month-over-month sales increase suggests Roaring 20s is positioning Pre-Rolls as an accessible, repeatable purchase, optimizing for unit share rather than premium positioning. With overall brand sales up 15.9% year over year but down 4.9% on a 24‑month basis, the trajectory implies a rebuild phase where price elasticity is being used to reclaim velocity; maintaining 100.0% mix in Pre-Roll while holding rank 26 indicates a focus on depth in one category rather than breadth, which can sustain near-term growth but increases exposure to category-specific pricing cycles.
Competitive Landscape
Roaring 20s sits at rank #26 in AZ Pre-Roll in August 2026, a 1-position improvement from #27 year over year, and a 7-position climb from #33 in May 2026, while remaining well below its peak of #12 in February 2025; by contrast, Jeeter held steady at #1 year over year and Anthem jumped from #46 to #4 alongside a 1006.96% YoY sales increase, indicating that Roaring 20s’ modest rank gains are occurring amid rapid upward movement at the top. With category leaders consolidating—STIIIZY stayed at #2 while growing sales 11.98% YoY and The Pharm maintained #3 with 139.50% YoY sales growth—Roaring 20s’ incremental rank change of +1 YoY and +7 since May 2026 implies a gradual recovery path that will require outsized share capture to re-approach its February 2025 peak.
Notable Products
Rebalance - Lots of Z Pre-Roll 6-Pack (3g) delivered the standout movement in August 2026 with a +131.2% MoM surge, jumping into rank 3, while Roar - Golden Tropics Pre-Roll 6-Pack (3g) slid to rank 10 on a -49.6% MoM decline that undercut its prior momentum. Roar - Strawberry Mo'nana Pre-Roll 6-Pack (3g) held rank 1 with $17,387 and no reported MoM rate, as Rest - Wedding Cake Pre-Roll 6-Pack (3g) climbed on +28.4% MoM to rank 4, signaling gains are concentrated in the middle of the top ten rather than solely at the top. Eight of the top ten are Pre-Roll 6-Pack SKUs across Roar, Rebalance, and Rest sub-lines, and Rest - Guava Cross Pre-Roll 6-Pack (3g) added +41.5% MoM at rank 8, indicating portfolio breadth is pulling share upward despite one sharp underperformer at rank 10. The pattern implies Roaring 20s is pivoting toward a value-density mix in multi-pack pre-rolls where mid-tier ranks capture incremental velocity while weak tail SKUs are being eclipsed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
