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Market Insights Snapshot
Roaring 20s concentrated entirely in Pre-Roll at 100.0% share in July 2026, with category sales up 28.93% month over month but down 35.40% year over year, and average price down 10.63% YoY to $16.91. Within Arizona Pre-Roll, the brand sat at rank 33 while its MoM rebound outpaced its YoY contraction, implying a volume-led recovery concentrated in a single category and limited diversification headroom.
The shift toward lower price points alongside a 28.93% MoM sales lift, paired with a -35.40% YoY decline and rank 33 in Arizona Pre-Roll, implies Roaring 20s is trading price for velocity and leaning into value-driven units to regain throughput. With 100.0% of sales in Pre-Roll and average price down 10.63% YoY, the brand’s positioning trends toward budget-tier substitution, suggesting near-term share gains depend on sustaining discounted pack formats while long-term risk remains tied to single-category exposure.
Competitive Landscape
Roaring 20s sits at rank #33 in AZ Pre-Roll in July 2026, down 12 positions year over year from #21, and 7 positions below its April 2026 rank of #26; despite a historical peak at #12 in February 2025, the brand has trended downward while Jeeter held #1 YoY with a 43.4% sales increase and Anthem jumped from #41 to #4 alongside a 1,082.9% YoY sales surge, indicating share is consolidating toward top performers and Roaring 20s must arrest sequential rank slippage to avoid further relevance loss.
Notable Products
Fresh Fritter Pre-Roll 6-Pack (3g) delivered the standout move in July 2026 with a +66.5% month-over-month surge and a rank of 6, outpacing Rest - Wedding Cake Pre-Roll 6-Pack (3g) at +50.8% in rank 1 while contrasting sharply with Rest - True Mintz Pre-Roll 6-Pack (3g) at -35.3% in rank 7. Rest - Wedding Cake Pre-Roll 6-Pack (3g) led the lineup at rank 1 with $10,986 in sales alongside Rest - Kosher Kush Pre-Roll 6-Pack (3g) at rank 2 and +38.2%, while Roar - Wahini Wowie Pre-Roll 6-Pack (3g) climbed +63.0% to a shared rank 9 position. Eight of the top ten SKUs are Rest sub-brand pre-rolls, indicating heavy concentration in a single sub-brand even as Roar variants post faster percentage gains. The mix implies Roaring 20s is leaning into a pre-roll portfolio where flagship Rest drives rank leadership but emerging Roar and one-off strain hits provide the upside volatility to refresh the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
