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Jan-2025
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Overview
Market Insights Snapshot
Roaring 20s has shown varied performance across different states and categories, particularly in the Pre-Roll category in Arizona. In this state, the brand's ranking has seen a downward trend from October 2024 to January 2025, slipping from 11th to 20th place. This decline in ranking is accompanied by a decrease in sales figures, suggesting a potential challenge in maintaining market share in Arizona's competitive Pre-Roll category. The brand's movement out of the top 30 in any month would indicate a significant drop in visibility and could be a point of concern for stakeholders.
While the performance in Arizona highlights some struggles, it is important to note that Roaring 20s may be experiencing different trends in other states or categories not covered here. The absence of rankings in some months could either reflect a strategic withdrawal from certain markets or a failure to compete effectively against other brands. Such fluctuations can offer insights into the brand's market strategy and areas where it may need to strengthen its presence or adjust its offerings. Observing how Roaring 20s adapts to these challenges in various states and categories will be crucial for understanding its future trajectory in the cannabis market.
Competitive Landscape
In the highly competitive Arizona pre-roll market, Roaring 20s has experienced notable fluctuations in its ranking and sales over the past few months. Starting in October 2024, Roaring 20s held a strong position at 11th place, but by December, it had dropped to 22nd, before slightly recovering to 20th in January 2025. This decline in rank coincided with a decrease in sales, suggesting increased competition and market dynamics. Competitors like Shango and Mohave Cannabis Co. have also seen shifts in their rankings, with Shango dropping out of the top 20 by December and Mohave Cannabis Co. maintaining a relatively stable position around 18th to 20th place. Meanwhile, Sneakers showed resilience by climbing from 23rd in November to 17th in January, indicating a potential threat to Roaring 20s' market share. These dynamics highlight the importance for Roaring 20s to innovate and strategize effectively to regain and maintain its competitive edge in this volatile market.
Notable Products
In January 2025, the top-performing product for Roaring 20s was Rest - Fatso Pre-Roll 6-Pack (3g), which captured the first rank with sales of 1368 units. Rebalance - Mendo Dosi Pre-Roll 6-Pack (3g) maintained its second position from December 2024, showing consistent performance with slight sales growth to 619 units. Rebalance - Blue Dream Pre-Roll 6-Pack (3g) rose to the third position, despite a decrease in sales compared to November 2024. Fresh Fritter Pre-Roll 6-Pack (3g) debuted in the rankings at fourth place, indicating a strong market entry. Rebalance - Gelato Pre-Roll 6-Pack (3g) secured the fifth spot, rounding out the top five products for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
