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Oct-2024
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Overview
Market Insights Snapshot
Roaring 20s has demonstrated notable progress in the Pre-Roll category within the state of Arizona. Over the span from July to October 2024, the brand has climbed from a rank of 22 to 11, showcasing a consistent upward trajectory. This improvement is particularly significant given that the brand was not only maintaining its presence in the top 30 but also advancing steadily each month. Such a trend indicates a growing consumer preference and potentially successful marketing or product strategies being employed by Roaring 20s in this specific category.
In contrast, the absence of Roaring 20s from the top 30 rankings in other states or categories could be interpreted in various ways. It may suggest areas where the brand has yet to establish a strong foothold or where competition is particularly fierce. While their performance in Arizona's Pre-Roll category is commendable, the lack of presence in other rankings highlights opportunities for growth and expansion. This disparity in performance across different regions and categories can serve as a focal point for strategic planning and resource allocation for the brand moving forward.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Roaring 20s has demonstrated a remarkable upward trajectory in its market presence over the past few months. Starting from a rank outside the top 20 in July 2024, Roaring 20s climbed to 20th place in August, further advancing to 15th in September, and reaching 11th by October. This ascent is indicative of a significant increase in sales, contrasting with competitors such as 22Red, which saw a decline in rank from 10th to 13th, and Sublime, which experienced fluctuations but remained within the top 10. Meanwhile, Birdies showed a steady improvement, moving from 13th to 9th place. The consistent rise of Roaring 20s amidst these dynamics suggests a strengthening brand presence and growing consumer preference, making it a brand to watch in the Arizona Pre-Roll market.
Notable Products
In October 2024, the top-performing product from Roaring 20s was Roar - Strawberry Mo'nana Pre-Roll 6-Pack (3g), which secured the number one rank with impressive sales of 1462 units. This product climbed from the third position in August and second in September, showcasing a consistent upward trend. Rest - Gary Satan Pre-Roll 6-Pack (3g) debuted strongly at the second rank, while Rest - Dweebz Roll 6-Pack (3g) followed closely in third place. Roar - Sour Haze Pre-Roll 6-Pack (3g) showed a slight decline, moving from third in September to fourth in October. Roar - Chem Reserve Pre-Roll 6-Pack (3g) entered the rankings in fifth place, indicating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
