.svg){kind=small}
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
Roaring 20s operated as a single-category brand in October 2026, with Pre-Roll accounting for 100.0% of sales and a category-level year-over-year change of 29.16% alongside a month-over-month uptick of 14.94%. Within Arizona Pre-Roll, the brand sat at rank 26 while cutting average price by 15.97% year-over-year to $14.57, a pricing move paired with positive volume signals implied by the double-digit YoY and MoM growth rates. The pattern implies the brand’s growth is concentrated in a single lane where price elasticity is currently favorable, but the rank 26 position signals that share gains are being won via pricing rather than breadth or premium positioning.
The consolidation into a 100.0% Pre-Roll mix, combined with 29.16% YoY growth and 14.94% MoM growth, suggests Roaring 20s is trading mix expansion for depth within one segment while using a 15.97% YoY price reduction to stimulate unit demand. Sitting at rank 26 in Arizona Pre-Roll places the brand outside the top quartile even as sales accelerate, implying a value-led stance that can win incremental share but may cap pricing power if the price rollback to $14.57 becomes the primary growth lever. The pattern implies that near-term positioning is anchored in scale-through-value in Pre-Roll, and without diversification or rank ascent, future growth will depend on sustaining unit velocity at lower price points.
Competitive Landscape
Roaring 20s sits at rank #26 in AZ Pre-Roll in October 2026, a 3-position improvement from #29 year over year but still 14 spots below its peak at #12 in February 2025; the brand also climbed 9 places from #35 three months ago, indicating recent momentum despite a longer-term comedown. Against competitors, Jeeter held #1 with year-over-year sales up 8.1% while Roaring 20s trailed at #26, and STIIIZY stayed at #2 even as its sales fell 8.2%, suggesting rank resilience at the top that Roaring 20s has not matched; meanwhile, Anthem surged from #38 to #4 on 840.5% growth and Dusties locked in #3 with 104.9% growth, widening the gap between #5 and the mid-20s tier where Roaring 20s currently competes. The pattern implies Roaring 20s is recovering share positionally but not fast enough to keep pace with top-tier accelerators, so the current trajectory points to incremental gains rather than a return to the February 2025 peak without a step-change in velocity.
Notable Products
Roaring 20s leans on a concentrated lineup in October 2026, with the top 10 items delivering 71.1% of sales and Rest - Wedding Cake Pre-Roll 6-Pack (3g) alone at 11.9%. Pricing also runs below peers by 15.0% on comparable packs, so most of its sales ride on a value-priced core set of pre-rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
