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Nov-2024
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Overview
Market Insights Snapshot
ROBHOTS has shown varying performance across different states and categories in recent months. In Colorado, the brand has not been able to break into the top 30 rankings in the Edible category, with its rank hovering in the mid-30s. This suggests a competitive market environment where ROBHOTS is struggling to gain a foothold. Despite the ranking challenges, there was a noticeable spike in sales in October 2024, which may indicate a temporary boost or a response to a specific market strategy. On the other hand, in Maryland, ROBHOTS has maintained a position within the top 30, with slight fluctuations in its ranking. The brand's ability to stay within this range suggests a more stable presence, although the occasional dips might point to areas needing strategic improvement.
In Missouri, ROBHOTS has consistently performed better, securing a position within the top 20 in the Edible category. This consistent ranking indicates a stronger brand presence and consumer acceptance in Missouri compared to other states. The sales figures, while showing a downward trend from August to November 2024, still reflect a significant market share, suggesting that while there might be seasonal or competitive pressures, the brand has established a solid base. Overall, ROBHOTS' performance across these states highlights the varied dynamics and challenges in the cannabis market, with notable successes in some regions and opportunities for growth in others.
Competitive Landscape
In the Missouri edible cannabis market, ROBHOTS has experienced a slight decline in its ranking from August to November 2024, moving from 14th to 17th place. This trend is indicative of a broader competitive landscape where brands like Kosmik Brands and Zen Cannabis have also seen fluctuations, with Kosmik Brands dropping significantly from 5th to 18th place by November, while Zen Cannabis showed a temporary improvement in September and October before falling to 19th. Meanwhile, Smokey River Cannabis and Tsunami have maintained relatively stable positions, with Smokey River Cannabis ending November slightly ahead of ROBHOTS at 16th place. These dynamics suggest that while ROBHOTS is facing challenges in maintaining its market position, the volatility among competitors presents opportunities for strategic adjustments to regain rank and potentially increase sales in the future.
Notable Products
In November 2024, ROBHOTS' top-performing product was the CBN/THC 2:1 Night Time Gummies 10-Pack, maintaining its position at rank 1 for four consecutive months, despite a slight decrease in sales to 5315 units. The Plus- CBD/THC 10:1 Assorted Fruit Gummies 10-Pack held steady at rank 2, showing a stable performance with an increase in sales compared to October. The newly introduced Greens Gummies 2-Pack debuted at rank 3, marking its first appearance in the rankings, while the Sour Blue Raspberry Gummies 2-Pack maintained its rank at 4, showing consistent demand. The Robhots Plus - CBD/THC/CBC 2:1:1 Day Time Gummies dropped to rank 5 from its previous rank of 3 in October, indicating a slight decline in popularity. Overall, the rankings demonstrate a strong preference for the Night Time and assorted fruit gummies, with new entries like Greens Gummies making a notable impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
