Nov-2024
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Overview
Market Insights Snapshot
Rochester Farms has displayed varied performance across different cannabis product categories in Washington. In the Flower category, the brand has not been able to break into the top 30 rankings over the past four months, with its highest position being 57th in August 2024. This indicates a potential challenge in gaining a competitive edge within this segment. Interestingly, the rankings have shown a slight improvement from October to November, moving from 74th to 66th, suggesting a possible positive trend. However, this category remains a tough market for Rochester Farms, as their sales figures have seen a general decline from August to October before slightly rebounding in November.
In the Pre-Roll category, Rochester Farms has similarly not cracked the top 30, with rankings hovering in the low 70s. The most notable movement was a slight improvement from 73rd in October to 68th in November, which could signal an upward trajectory. Despite this, the brand has consistently remained outside the top 30, highlighting the competitive nature of the Pre-Roll market in Washington. Sales figures have also shown a declining trend over the months, with a notable drop from August to November. This pattern suggests that while there may be some positive movement in rankings, significant challenges remain in capturing a larger market share in both categories.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Rochester Farms has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 57 in August 2024, Rochester Farms saw a decline to 69 in September and further to 74 in October, before recovering slightly to 66 in November. This downward trend in rank coincided with a decrease in sales, which may indicate challenges in maintaining market share. In contrast, competitors such as Trail Blazin Productions and Washington Bud Company have shown a positive trajectory, with both brands improving their rankings from August to November, reaching ranks of 62 and 61 respectively. This suggests that Rochester Farms may need to reassess its strategies to regain competitive ground, especially as Equinox Gardens and Supernova (WA) also show potential for growth, with Supernova entering the top 100 in October and improving further in November.
Notable Products
In November 2024, Rochester Farms' top-performing product was Pink Lemonaid (3.5g) in the Flower category, maintaining its number one rank from October with sales reaching 701 units. The Grandmaster Sexy Pre-Roll 2-Pack (1.5g) climbed to second place, showing a notable rise from its absence in October rankings, achieving sales of 515 units. Frankenstein Pre-Roll 2-Pack (1g) entered the rankings at third place, while Gary Payton Pre-Roll 2-Pack (1.5g) followed closely in fourth. Purple Punch Pre-Roll 2-Pack (1g) dropped to fifth place from third in October, indicating a slight decline in popularity. Overall, the Pre-Roll category saw significant reshuffling, with new entries and shifts in rankings, reflecting dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.