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Oct-2024
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Overview
Market Insights Snapshot
Rochester Farms has experienced fluctuating performance in the Washington cannabis market, particularly in the Flower category. Over the past few months, their ranking has not breached the top 50, with a notable decline from 55th in August 2024 to 71st by October 2024. This downward trend is mirrored in their sales figures, which saw a decrease from $161,454 in August to $104,755 in October. This drop in both rank and sales volume highlights potential challenges in maintaining a competitive edge in the Flower category within Washington. Such a decline might suggest increased competition or shifts in consumer preferences, indicating areas where Rochester Farms might need to strategize more effectively.
In the Pre-Roll category, Rochester Farms also faced challenges in Washington, where their rankings have consistently remained outside the top 60, with October 2024 seeing them at 78th place. This category has seen a steady decline in sales from $62,794 in July to $45,737 in October, suggesting that Rochester Farms is struggling to capture market share in this segment. The consistent presence outside the top 30 brands in both categories over these months might indicate a need for Rochester Farms to reassess its product offerings or marketing strategies to better align with consumer demands and regain a competitive standing in the Washington cannabis market.
Competitive Landscape
In the Washington Flower category, Rochester Farms has experienced notable fluctuations in its ranking over the past few months, dropping from 57th in July 2024 to 71st by October 2024. This decline in rank is mirrored by a decrease in sales, which saw a significant drop from August to September. In contrast, Trail Blazin Productions improved its position from 84th to 60th, suggesting a positive sales trend that could pose a competitive threat. Meanwhile, Washington Bud Company maintained a relatively stable rank, hovering around the 60s, indicating consistent sales performance. Soulshine Cannabis and Dog House both experienced rank volatility, with Dog House notably recovering from 85th in September to 75th in October. These shifts highlight a competitive landscape where Rochester Farms must strategize to regain its earlier momentum and address the challenges posed by these fluctuating market dynamics.
Notable Products
In October 2024, Rochester Farms saw Pink Lemonaid (3.5g) from the Flower category retain its top position with sales reaching 698 units. Emergen-C Pre-Roll 2-Pack (1.5g) climbed two spots to become the second top-selling product, showing a significant increase in sales from 536 in September to 638 in October. Purple Punch Pre-Roll 2-Pack (1g) held steady at the third position, maintaining a consistent performance. Runtz Pre-Roll 2-Pack (1g) moved up to fourth place, reflecting a slight increase in sales. Grandmaster Sexy Pre-Roll 2-Pack (1.5g) remained in fifth place, although its sales dipped slightly compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
