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Jan-2025
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Overview
Market Insights Snapshot
Rocky Mountain High has shown varying performance across different categories in the state of Colorado. In the Flower category, the brand has struggled to break into the top 30, with rankings hovering in the 40s. Despite this, there has been a slight improvement from December 2024 to January 2025, moving from 50th to 42nd place. This movement suggests some positive traction, although it remains outside the competitive top 30. In terms of sales, there was a notable decline from October to November 2024, followed by a gradual recovery in the subsequent months, indicating a potential rebound in consumer interest or distribution effectiveness.
In contrast, the Pre-Roll category presents a more optimistic picture for Rocky Mountain High in Colorado. The brand has consistently maintained a position within the top 30, with rankings fluctuating between 20th and 26th place from October 2024 to January 2025. This consistency suggests a strong foothold in the Pre-Roll market, with a notable improvement in January 2025 when the brand climbed back to 20th place after a brief dip. While sales figures saw a decrease in December 2024, the subsequent increase in January 2025 highlights a recovery and potential growth in market share. This performance in the Pre-Roll category could indicate strategic advantages or consumer preferences that favor Rocky Mountain High's offerings in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Rocky Mountain High has experienced fluctuating rankings and sales over the past few months. As of January 2025, Rocky Mountain High improved its rank to 42nd from a low of 50th in December 2024, indicating a positive trend in market presence. Despite this improvement, it remains behind competitors like LoCol Love (TWG Limited), which achieved a rank of 38th in January 2025, and Shift Cannabis, which climbed to 34th. Meanwhile, Summit and Magic City have shown inconsistent performance, with Summit dropping to 43rd and Magic City improving slightly to 57th in January 2025. These dynamics suggest that while Rocky Mountain High is making strides, it faces stiff competition from brands that are either maintaining or improving their market positions, highlighting the need for strategic initiatives to bolster its competitive edge in the Colorado Flower market.
Notable Products
In January 2025, the top-performing product for Rocky Mountain High was Animal Face x Kush Mints #11 Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from December 2024 with sales of 1993 units. Strawnana Pre-Roll (1g) emerged as the second-ranked product, marking its debut in the rankings with strong sales figures. Ice Cream Cake Pre-Roll (1g) dropped from second place in December to third in January, indicating a slight decrease in sales performance. Chem 91 Pre-Roll (0.5g) entered the rankings in fourth place, showcasing notable sales momentum. Lastly, Ice Cream Cake Pre-Roll (0.5g) retained its fifth position from November, demonstrating consistent sales despite a decline from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
