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Oct-2024
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Overview
Market Insights Snapshot
Rocky Mountain High has shown varied performance across different product categories and state markets. In the Colorado flower category, the brand has seen some fluctuations in its ranking over the past few months. Starting from a rank of 27th in July 2024, it improved to 24th in August and reached 21st in September, only to drop back to 24th in October. This movement indicates a competitive market where maintaining a higher rank is challenging. The sales figures reflect this volatility, with a noticeable dip in October compared to the previous months, suggesting potential market pressures or shifts in consumer preferences.
In contrast, the pre-roll category in Colorado has shown a more consistent upward trend for Rocky Mountain High. The brand improved its ranking from 27th in July to 19th by October, highlighting a strong performance in this category. The steady increase in rankings suggests that the brand's strategies in the pre-roll segment are resonating well with consumers. The sales numbers support this trend, showing a general increase from July to September, with a slight decline in October, which could be attributed to seasonal factors or increased competition. Notably, the brand's ability to remain within the top 30 in both categories throughout this period is a positive indicator of its market presence and consumer appeal.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Rocky Mountain High has experienced fluctuations in its ranking and sales over the past few months. Notably, in October 2024, Rocky Mountain High ranked 24th, a slight drop from its peak position of 21st in September. This change in rank coincides with a decrease in sales from September to October, suggesting a potential challenge in maintaining market share. Meanwhile, LIT has shown a stronger performance, ranking 22nd in October after reaching 17th in September, with sales consistently higher than Rocky Mountain High's. Similarly, Antero Sciences rebounded to 23rd in October after a dip in September, indicating a recovery in sales momentum. These shifts highlight the competitive pressures Rocky Mountain High faces, as brands like LIT and Antero Sciences capitalize on market opportunities to enhance their standings. For Rocky Mountain High, these insights emphasize the need for strategic adjustments to regain and sustain a higher rank in the Colorado Flower market.
Notable Products
In October 2024, the top-performing product for Rocky Mountain High was Tropicanna Banana Pre-Roll (0.5g), which rose to the first rank with a notable sales figure of 3,272 units. Animal Face x Kush Mints #11 Pre-Roll (0.5g) slipped to second place, maintaining a steady sales performance with 3,165 units sold. Durban Poison Pre-Roll (1g) climbed to third rank from fifth in September, indicating a rising popularity. LA Baker Pre-Roll (0.5g) entered the rankings at fourth place, while Chem De La Chem Pre-Roll (1g) also made its debut in the top five. This month's shifts highlight a dynamic change in consumer preferences, with Tropicanna Banana Pre-Roll showing significant growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
