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Nov-2024
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Overview
Market Insights Snapshot
Rocky Mountain High's performance in the Colorado market has shown varied results across different product categories. In the Flower category, the brand experienced a noticeable decline in its ranking, slipping from 25th place in August 2024 to 37th by November. This drop out of the top 30 is indicative of challenges in maintaining a strong market presence, as sales figures also reflected this downward trend, decreasing from $306,541 in August to $123,663 by November. The significant reduction in sales and ranking highlights potential competitive pressures or shifts in consumer preferences within the Flower category.
Conversely, Rocky Mountain High's performance in the Pre-Roll category has been more stable, maintaining a consistent position within the top 30 brands. Notably, the brand held steady at 21st place from August through October, before improving to 19th in November. This upward movement, albeit modest, suggests a strengthening foothold in the Pre-Roll segment, with sales figures remaining relatively stable around the $129,000 mark in November. The contrasting trends between the Flower and Pre-Roll categories may indicate strategic differences in how the brand is navigating the competitive landscape in Colorado, possibly focusing more resources or marketing efforts on the Pre-Roll category to capitalize on its consistent performance.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Rocky Mountain High has shown a notable improvement in its ranking from 21st in August 2024 to 19th by November 2024. This upward movement is significant as it marks Rocky Mountain High's re-entry into the top 20, a position it had not held in previous months. Despite a slight dip in sales from September to October, the brand managed to stabilize its sales figures by November, indicating resilience in a competitive market. Notably, Lowell Herb Co / Lowell Smokes maintained a consistent presence in the mid-teens, while TFC (The Flower Collective LTD) experienced a drop from 11th to 18th place over the same period, suggesting potential volatility. Meanwhile, Classix saw a decline from 17th to 21st, falling out of the top 20 by October, which could provide an opportunity for Rocky Mountain High to capture more market share if these trends continue. Overall, Rocky Mountain High's recent ranking improvement and sales stabilization position it as a brand to watch in the evolving Colorado pre-roll market.
Notable Products
In November 2024, the top-performing product for Rocky Mountain High was Member Berry Pre-Roll (0.5g) in the Pre-Roll category, securing the number one rank with sales of 2223 units. LA Baker Pre-Roll (0.5g) followed closely in second place, maintaining a strong position after ranking third in September and fourth in October. Chem De La Chem Pre-Roll (1g) achieved the third rank, showing a consistent presence in the top three for November. Andromeda Pre-Roll (1g) and Ice Cream Cake Pre-Roll (0.5g) rounded out the top five, ranked fourth and fifth respectively, indicating stable performance compared to previous months. Notably, these rankings highlight the dominance of the Pre-Roll category for Rocky Mountain High during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
