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Aug-2024
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Overview
Market Insights Snapshot
Rocky Mountain High has shown significant improvement in the Colorado market across multiple categories over the past few months. In the Flower category, the brand moved from not being in the top 30 in May to ranking 17th by August. This upward trajectory indicates a strong consumer preference and growing market presence. In terms of sales, the Flower category saw a consistent increase, with sales rising from $213,478 in May to $384,844 in August. Such a trend suggests that Rocky Mountain High's products are gaining traction and becoming more popular among consumers in Colorado.
The Pre-Roll category also reflects a positive trend for Rocky Mountain High in Colorado. Starting from the 26th position in May, the brand climbed to 14th place by August, showing a steady improvement in its market ranking. The sales figures for Pre-Rolls further support this trend, with a noticeable increase from $93,685 in May to $153,522 in August. The consistent rise in both rankings and sales highlights the brand's growing footprint in the Pre-Roll segment. However, it is worth noting that Rocky Mountain High did not appear in the top 30 brands in some other categories, which indicates areas where the brand may need to focus on improving its market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Rocky Mountain High has shown significant upward mobility in recent months. From May to August 2024, Rocky Mountain High's rank improved from 39th to 17th, indicating a strong positive trend. This is particularly notable when compared to competitors like 710 Labs and TREES, both of which experienced declines in rank during the same period. For instance, 710 Labs dropped from 9th to 16th, while TREES fell from 10th to 15th. Meanwhile, Bonsai Cultivation and Antero Sciences also faced fluctuations, with Bonsai Cultivation dropping out of the top 20 in August and Antero Sciences showing a less dramatic but still notable decline. The consistent improvement in Rocky Mountain High's ranking suggests a growing market presence and increasing consumer preference, positioning it as a rising star in the Colorado Flower market.
Notable Products
In August 2024, the top-performing product for Rocky Mountain High was Animal Face x Kush Mints #11 Pre-Roll (0.5g), which rose to the number one rank with sales of $3,462.00. Following closely was Bubble Gum Pre-Roll (0.5g), securing the second position. Tropicanna Banana Pre-Roll (0.5g) came in third, while Bubble Gum Pre-Roll (1g) and L.A. Baker Pre-Roll (1g) took the fourth and fifth spots, respectively. Notably, Animal Face x Kush Mints #11 Pre-Roll (0.5g) climbed from the second rank in July to first place in August, indicating a significant increase in consumer preference. The other products were newly ranked in August, showing a shift in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
