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Dec-2024
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Overview
Market Insights Snapshot
Rogue Botanicals has experienced a fluctuating performance in the Pre-Roll category in Saskatchewan over the last few months. In September 2024, the brand secured the 21st position, but it dropped out of the top 30 in October and November, indicating a challenging period during those months. However, there was a notable recovery in December, as Rogue Botanicals climbed back to the 21st position, suggesting a resurgence in consumer interest or strategic adjustments that positively impacted their ranking. This pattern of volatility highlights the competitive nature of the Pre-Roll market in Saskatchewan and the potential for brands to rebound after periods of lower performance.
The sales figures for Rogue Botanicals in Saskatchewan reflect these ranking changes, with a significant dip in October and November, followed by a strong recovery in December. The brand's December sales were notably higher than in September, underscoring the potential for growth despite previous setbacks. The absence of Rogue Botanicals from the top 30 in October and November could be seen as a concern for sustained visibility and market penetration. However, their ability to regain a top 30 position by December suggests that they may have implemented successful strategies to recapture market share. The dynamics observed in Saskatchewan could offer insights into the brand's resilience and adaptability in a competitive landscape.
Competitive Landscape
In the competitive landscape of pre-rolls in Saskatchewan, Rogue Botanicals has experienced notable fluctuations in its market position over the last few months. After starting at rank 21 in September 2024, Rogue Botanicals saw a decline, dropping to rank 34 in October and further to rank 40 in November, before rebounding back to rank 21 in December. This volatility contrasts with the steady performance of 5 Points Cannabis, which maintained a consistent rank around 17-18 throughout the same period. Meanwhile, FIGR showed a similar pattern of fluctuation, but with a less dramatic drop, peaking at rank 13 in October before falling to 23 in November. The sales data suggests that Rogue Botanicals' sales were significantly lower during the months it ranked lower, indicating a direct correlation between rank and sales performance. Competitors like OHJA and North 40 Cannabis also displayed varying ranks, but Rogue Botanicals' sharp recovery in December could signal a strategic adjustment or market response that helped regain its position.
Notable Products
In December 2024, Rogue Botanicals' top-performing product was the Cambodian Pre-Roll 4-Pack (2g) in the Pre-Roll category, maintaining its position at rank 1. This product saw a notable increase in sales, achieving a figure of 3551, which marks a significant rebound from previous months. The Cambodian Pre-Roll 4-Pack has consistently held the top rank since September 2024, despite fluctuations in sales. Its strong performance in December highlights a resurgence in consumer demand. This product's ability to maintain its leading position underscores its popularity and market strength within Rogue Botanicals' offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
