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Jan-2025
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Overview
Market Insights Snapshot
Rogue Gold has shown notable performance in the Oregon market, particularly in the Vapor Pens category. Over the four-month period from October 2024 to January 2025, Rogue Gold improved its ranking from 16th to 12th, with sales peaking in December 2024 at 583,836 units. This upward trend is indicative of a strong market presence and consumer preference in this category. In contrast, their performance in the Concentrates category, while showing improvement, did not make it into the top 30 rankings, which suggests room for growth in this segment.
In the Pre-Roll category, Rogue Gold experienced a decline in their rankings, dropping from 62nd in October 2024 to falling out of the top 30 by January 2025. This drop reflects a potential challenge in maintaining consumer interest or facing increased competition in this category within Oregon. Despite a temporary rise in November, the decrease in sales by December indicates a need for strategic adjustments. The absence of a January ranking further highlights the necessity for Rogue Gold to reassess its approach in the Pre-Roll market to regain its standing.
Competitive Landscape
In the Oregon Vapor Pens market, Rogue Gold has shown a notable upward trend in its ranking and sales performance over the past few months. Starting from October 2024, Rogue Gold was ranked 16th but climbed to 10th by December 2024, before slightly dropping to 12th in January 2025. This improvement in rank is mirrored by a significant increase in sales, peaking in December 2024. In comparison, Select, which started at 10th in October 2024, saw a decline, ending at 13th by January 2025. Meanwhile, Higher Cultures experienced fluctuations, ultimately dropping to 14th in January 2025. Sessions Cannabis Extract made a remarkable jump from 19th to 11th, suggesting a competitive surge. Boujee Blendz also improved its position from 15th to 10th by January 2025. Rogue Gold's ability to ascend in rank amidst such dynamic competition indicates a strong market presence and potential for further growth, making it a brand to watch in the Oregon Vapor Pens category.
Notable Products
In January 2025, the top-performing product for Rogue Gold was the Raspberry Lemonade Flavored Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 3358 units. The Fruit Bedrock Oil Cartridge (1g) followed closely in second place. The Sweet Strawberry Flavored Oil Cartridge (1g) maintained its position at third, showing a slight improvement from its third-place ranking in December 2024. The Lemon Slushie Fruit Oil Cartridge (1g) saw a drop from third to fourth place compared to the previous month. Green Apple Flavored Distillate Cartridge (1g) entered the top five for the first time, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
