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Nov-2024
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Overview
Market Insights Snapshot
Rogue Gold has shown a notable performance in the Oregon market, particularly in the Vapor Pens category. Over the past few months, the brand has climbed from the 16th rank in August 2024 to an impressive 9th position by November 2024. This upward movement suggests a growing consumer preference for their vapor pen offerings, possibly driven by product innovation or competitive pricing. In contrast, their performance in the Concentrates category, although improving, has not yet reached the top 30 rankings until November, where they jumped to 43rd position, indicating potential for growth but also highlighting the competitive nature of this segment.
In the Pre-Roll category, Rogue Gold appears to be maintaining a steady presence, with rankings hovering in the mid-50s throughout the months, slightly dropping to 59th in November 2024. This stability suggests a consistent consumer base, though the lack of significant upward movement could imply challenges in differentiating their products from competitors. The sales figures reflect a mixed performance, with a noticeable dip in the Pre-Roll sales for November, while Vapor Pens saw a substantial increase, hinting at shifting consumer preferences or seasonal trends. Overall, Rogue Gold's performance across categories and states highlights areas of strength and opportunities for strategic improvements.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has demonstrated a notable upward trajectory in recent months. Initially ranked 16th in August 2024, Rogue Gold climbed to 9th place by November 2024, marking a significant improvement in its market position. This upward movement is particularly impressive given the competitive nature of the market, where brands like Farmer's Friend Extracts and Higher Cultures have shown fluctuating ranks, with Farmer's Friend Extracts maintaining a relatively stable position around 9th and 10th place, and Higher Cultures experiencing more volatility. Meanwhile, Gem Carts consistently held a top 10 position, indicating strong competition at the higher ranks. Rogue Gold's sales surge in November, surpassing brands like Higher Cultures, underscores its growing consumer appeal and strategic market gains, suggesting a positive trend that could further enhance its standing in the Oregon vapor pen market.
Notable Products
In November 2024, the top-performing product for Rogue Gold was the Tigers Blood Flavored Oil Cartridge (1g) in the Vapor Pens category, which secured the first rank with sales of 2529 units. Following closely was the Lemon Slushie Fruit Oil Cartridge (1g), also in the Vapor Pens category, at the second rank. The Ice Cream Cake x Strawberry Guava Infused Pre-Roll (0.75g) maintained its third position from October, showcasing consistent demand. Meanwhile, the Glazed Apricot x Confetti Infused Pre-Roll (0.75g) dropped to fourth place after leading in October. The Sweet Strawberry Flavored Oil Cartridge (1g) re-entered the rankings, achieving fifth place after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
