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Oct-2024
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Overview
Market Insights Snapshot
Rogue Gold's performance in the Oregon market has shown varied results across different categories over the past few months. In the Concentrates category, the brand has seen a notable improvement, climbing from a rank of 60 in July to 53 in October. This upward trend is accompanied by a steady increase in sales, indicating a growing consumer interest in their concentrate products. However, the brand's presence in the Pre-Roll category has been less consistent, with rankings fluctuating between 40 and 56. Despite this volatility, there was a positive movement in October, suggesting potential growth opportunities if this momentum can be maintained.
In contrast, Rogue Gold has maintained a strong position in the Vapor Pens category within Oregon. The brand consistently ranked in the top 15, with a notable return to the 10th position in October, matching their July ranking. This stability in the Vapor Pens category is supported by robust sales figures, hinting at a loyal customer base and effective market strategies. While the brand did not break into the top 30 in some categories, their performance in Vapor Pens highlights a significant area of strength that could potentially be leveraged to improve standings in other categories.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has shown a dynamic shift in rankings over the past few months, reflecting a volatile yet promising market position. Despite a dip in rank from 10th in July 2024 to 15th in August, Rogue Gold rebounded to 10th by October, indicating a recovery in market traction. This fluctuation contrasts with the more stable performance of competitors like Select, which maintained a consistent rank of 7th before dropping to 11th in October, and Gem Carts, which improved from 10th to 8th. Notably, Boujee Blendz has shown a positive trend, climbing from 12th to 9th, which could pose a competitive challenge to Rogue Gold. While Rogue Gold's sales figures experienced a dip in August and September, the October sales resurgence suggests a potential upward trajectory, positioning it competitively against brands like Farmer's Friend Extracts, which saw a downward trend in both rank and sales. This analysis highlights the importance of strategic positioning and market adaptability for Rogue Gold to maintain and enhance its standing in the Oregon vapor pen market.
Notable Products
In October 2024, the top-performing product from Rogue Gold was the Glazed Apricot x Confetti Infused Pre-Roll, climbing to the number one spot with sales reaching 3120 units. The Cantaloupe Crush Distillate Cartridge maintained its position at rank two, showing consistent performance from September. The Ice Cream Cake x Strawberry Guava Infused Pre-Roll dropped to third place, despite a slight increase in sales compared to the previous month. Notably, Mango Distillate Cartridge entered the rankings at fourth, indicating a new preference trend among consumers. Peaches and Cream Flavored Distillate Cartridge rounded out the top five, also debuting in the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
