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Dec-2024
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Overview
Market Insights Snapshot
Rogue Gold has shown notable performance in the Oregon market, particularly in the Vapor Pens category. Over the last four months of 2024, the brand has made significant strides, moving from a rank of 17 in September to an impressive 7 by December. This upward trend is accompanied by a substantial increase in sales, indicating a strong consumer demand for their products in this category. In contrast, the brand's performance in the Concentrates category also improved, climbing from rank 74 in September to 35 by December. However, this category still presents room for growth as Rogue Gold works to break into the top 30.
In the Pre-Roll category, Rogue Gold experienced a decline in rankings, starting at 59 in September and falling to 83 by December. This downward movement suggests challenges in maintaining market share or possibly heightened competition within the category. Despite this, the brand's overall presence in the Oregon market remains robust, with strong performances in other categories balancing the Pre-Roll setbacks. The variance in category performance highlights the dynamic nature of the cannabis market and underscores the importance of strategic focus across different product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Rogue Gold has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 17th in September 2024, Rogue Gold climbed to 16th in October, 13th in November, and made a significant leap to 7th by December. This ascent indicates a strong increase in market presence and consumer preference. In contrast, brands like Farmer's Friend Extracts and Higher Cultures maintained relatively stable positions, with Farmer's Friend Extracts consistently ranking around 8th to 9th, and Higher Cultures improving slightly from 13th to 8th. Meanwhile, Hellavated and FRESHY held stronger positions, with Hellavated consistently around 6th and FRESHY maintaining a top 5 position. Despite these strong competitors, Rogue Gold's rapid rise suggests effective marketing strategies and growing consumer loyalty, positioning it as a formidable contender in the Oregon vapor pen market.
Notable Products
In December 2024, Rogue Gold's top-performing product was the Blueberry Flavored Oil Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with notable sales of 2,980 units. The Tigers Blood Flavored Oil Cartridge (1g) also held strong in the first position from November, matching the sales figure of the Blueberry variant. Sweet Strawberry Flavored Oil Cartridge (1g) climbed from third to second place, indicating a positive sales trend. Meanwhile, Lemon Slushie Fruit Oil Cartridge (1g) dropped from second to third place, showing a slight decline. The CBD/THC 1:1 Watermelon Splash Oil Cartridge (1g) improved its rank from fifth to fourth, suggesting increased consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
