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Dec-2024
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Overview
Market Insights Snapshot
Rolling Green Cannabis has shown a notable upward trajectory in the New York market, particularly within the Flower category. Over the course of four months, the brand has steadily climbed from the 10th position in September 2024 to the 6th position by December 2024. This consistent improvement in ranking underscores a positive reception and growing consumer preference for their Flower products. The sales figures reflect this trend, with a significant increase from $656,523 in September to over $1.6 million by December. Such performance suggests that Rolling Green Cannabis is effectively capturing market share in the Flower category, potentially driven by product quality or effective distribution strategies.
In contrast, the brand's performance in the Pre-Roll category in New York has been more modest but still positive. Despite starting at a lower position of 24th in September 2024, Rolling Green Cannabis has managed to ascend to the 18th spot by December. Although not breaking into the top 10, the brand's upward movement indicates a gradual yet steady increase in consumer interest. The sales numbers for Pre-Rolls show a less dramatic rise compared to the Flower category, suggesting different dynamics at play or possibly a more competitive landscape in Pre-Rolls. The absence of a top 30 ranking in other states or categories could be seen as an opportunity for growth or a challenge in expanding their market presence beyond New York.
Competitive Landscape
In the competitive landscape of the flower category in New York, Rolling Green Cannabis has shown a notable upward trajectory in its ranking over the last few months of 2024. Starting from a rank of 10 in September, Rolling Green Cannabis improved to 8 in October and maintained this position in November before climbing to 6 in December. This positive trend indicates a strengthening market presence, likely driven by strategic initiatives or product offerings that resonate well with consumers. In contrast, brands like Rythm and Nanticoke experienced fluctuations, with Rythm dropping from 5 to 7 and Nanticoke moving from 6 to 8 by December. Meanwhile, Find. showed a remarkable rise from 22 in September to 4 in December, indicating aggressive growth strategies that could pose a competitive threat. Revert Cannabis New York maintained a strong position, consistently ranking in the top 5, which suggests a robust brand loyalty or market strategy. The competitive dynamics suggest that while Rolling Green Cannabis is gaining ground, the market remains highly competitive with significant movements among top players.
Notable Products
In December 2024, Blue Dream Pre-Roll (1g) emerged as the top-performing product for Rolling Green Cannabis, reclaiming its first-place rank from September with a notable sales figure of 5802 units. Guava Jam Pre-Roll (1g) followed closely, holding the second rank, a slight drop from its first-place position in November. East Coast Sour Diesel (3.5g), a new entry, secured the third spot, indicating a strong debut in the Flower category. White Wedding Pre-Roll (1g) maintained a consistent presence, ranking fourth as it did in November, while Mandarin Zkittles Pre-Roll (1g) saw a decline to fifth place from its previous high in October. Overall, the rankings highlight a competitive pre-roll market with Blue Dream and Guava Jam dominating the sales charts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
