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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Rolling Green Cannabis has shown notable progress in the New York market, particularly in the Flower category. Over the summer of 2024, the brand made significant strides, jumping from the 24th position in June to an impressive 9th place in both July and August. However, by September, there was a slight decline to the 12th position, which indicates a need to maintain momentum to stay within the top ranks. This movement suggests that while Rolling Green Cannabis is gaining traction, competition remains fierce, and continuous innovation and marketing efforts are essential to secure a leading position.
In contrast, the Pre-Roll category in New York tells a different story for Rolling Green Cannabis. Initially, the brand was not in the top 30, ranking 56th in June. However, it quickly ascended to the 35th position in July and improved further to 34th in August, eventually breaking into the top 20 by September with a 16th place ranking. This upward trend highlights a positive reception and growing consumer interest in their Pre-Roll offerings. Nevertheless, the initial absence from the top 30 underscores the challenges faced in establishing a foothold in this category, emphasizing the importance of strategic growth initiatives.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Rolling Green Cannabis has experienced notable fluctuations in its market position over the past few months. Starting in June 2024, Rolling Green Cannabis was ranked 24th, but made a significant leap to 9th place by July, maintaining this rank in August before slipping slightly to 12th in September. This upward trajectory in the mid-summer months suggests a strong performance, potentially driven by strategic marketing or product launches. However, the slight decline in September indicates increased competition or market saturation. Brands like Leal have shown a remarkable rise, moving from 40th in June to 10th by September, which could pose a competitive threat. Meanwhile, Electraleaf has seen a decline from 6th to 11th place, which might present an opportunity for Rolling Green Cannabis to capitalize on shifting consumer preferences. Additionally, Zizzle and Hepworth have shown varied performance, with Zizzle improving its rank from 19th to 14th by September, while Hepworth remained stable at 13th. These dynamics highlight the competitive pressures and opportunities for Rolling Green Cannabis to further enhance its market share.
Notable Products
In September 2024, the Blue Dream Pre-Roll (1g) emerged as the top-performing product for Rolling Green Cannabis, reclaiming its first-place rank from July after a dip in August. Notably, it achieved a remarkable sales figure of 4590 units. The Guava Jam Pre-Roll (1g) maintained a strong position, ranking second, with a significant increase in sales from previous months. White Wedding Pre-Roll (1g) entered the rankings for the first time, securing the third position, while Purple Sunset Pre-Roll (1g) followed closely at fourth. The White Runtz (3.5g) continued to show steady performance, ranking fifth, having improved from its initial entry in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
