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Nov-2024
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Overview
Market Insights Snapshot
Rolling Green Cannabis has shown notable performance across various categories in the state of New York. In the Flower category, the brand maintained a strong presence, consistently ranking within the top 12 over the past few months, with a slight dip in September before recovering in October and November. This fluctuation suggests a competitive market environment, but Rolling Green Cannabis has managed to rebound effectively. The sales figures in November were particularly robust, indicating a positive trend and potential market growth in this category.
In contrast, the Pre-Roll category has seen a more dramatic improvement for Rolling Green Cannabis in New York. Starting from a rank of 39 in August, the brand has climbed steadily to achieve a rank of 15 by November. This upward trajectory is indicative of a successful strategy in capturing consumer interest and expanding their market share in this segment. The absence from the top 30 in earlier months highlights the significant progress made, suggesting a focused effort to enhance their presence in the Pre-Roll category. This movement could be attributed to various factors, including product innovation or improved distribution strategies, which are worth exploring further.
Competitive Landscape
In the competitive New York flower category, Rolling Green Cannabis has maintained a relatively stable position over the past few months, ranking 9th in both August and October 2024, with a slight dip to 12th in September and a modest rise to 10th in November. This consistency in ranking suggests a steady demand for their products. However, competitors such as Back Home Cannabis Co. have shown stronger performance, consistently ranking 8th from October to November, indicating a potential threat to Rolling Green Cannabis's market share. Meanwhile, Heady Tree demonstrated a significant recovery from a rank of 45 in September to 9 in November, highlighting their ability to quickly regain market traction, which could pose a challenge for Rolling Green Cannabis if this trend continues. Additionally, Grassroots and Platinum Reserve have shown fluctuations in their rankings, with Grassroots climbing to 12th in November and Platinum Reserve experiencing a drop to 15th in October before rebounding to 11th in November. These dynamics suggest that while Rolling Green Cannabis remains a strong contender, it must strategize to enhance its competitive edge against both consistent and volatile competitors in the market.
Notable Products
In November 2024, the top-performing product for Rolling Green Cannabis was Guava Jam Pre-Roll (1g), which climbed to the number one spot with sales reaching 5378 units. Blue Dream Pre-Roll (1g) followed closely in second place, maintaining a strong presence despite a slight drop from its peak rank in September. Mandarin Zkittles Pre-Roll (1g) held steady at third, showing consistent performance over the months. White Wedding Pre-Roll (1g) experienced a drop to fourth place from its top position in October, indicating a shift in consumer preference. Lastly, Purple Sunset Pre-Roll (1g) remained in fifth place, showing a gradual increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
