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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Rollz has shown a consistent upward trajectory in the Pre-Roll category over the past few months. Starting from a rank of 25 in October 2024, the brand improved its position to rank 13 by January 2025. This positive movement indicates a growing consumer preference and possibly an effective market strategy in the region. The sales figures also reflect this trend, with a notable increase from October to December, although there was a slight dip in January. This could suggest a seasonal fluctuation or a temporary market saturation. The consistent rise in rankings, however, suggests that Rollz is strengthening its foothold in the Michigan market.
Despite the promising performance in Michigan, Rollz's absence from the top 30 brands in other states or provinces might indicate challenges in expanding its market presence beyond this region. This lack of presence could be attributed to various factors such as competition, distribution challenges, or brand recognition. The brand's focus on the Pre-Roll category in Michigan might be a strategic decision to consolidate its strengths in a familiar market before venturing into others. Understanding these dynamics could provide deeper insights into Rollz's overall market strategy and potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rollz has demonstrated a significant upward trajectory in its market position over the past few months. Starting from a rank of 25 in October 2024, Rollz climbed to 13 by January 2025, showcasing a steady improvement in its market presence. This ascent is particularly notable when compared to competitors like Rare Michigan Genetics, which experienced fluctuating ranks, peaking at 15 in January 2025 after not being in the top 20 in December. Meanwhile, Muha Meds maintained a relatively stable position, ranking between 11 and 16, while Top Smoke and Galactic showed consistent performance, with Top Smoke improving slightly to rank 11 in January. Rollz's sales growth aligns with its rank improvement, indicating a positive reception in the market, though it still trails behind the higher sales figures of brands like Muha Meds. This trend suggests that Rollz's strategic initiatives may be effectively capturing consumer interest, potentially positioning it for further growth in the Michigan pre-roll sector.
Notable Products
In January 2025, the top-performing product for Rollz was Rainbow Belts Diamond Infused Pre-Roll (1g), maintaining its number one rank from October and November 2024, with notable sales of 26,192 units. Sour Mango Diamond Infused Pre-Roll (1g) rose impressively to the second position from fifth in December 2024. Watermelon Zkittles Infused Pre-Roll (1g) slipped to third place after consistently holding the second rank in the previous three months. Orange Pineapple Diamond Infused Pre-Roll (1g) debuted in the rankings at fourth place. Guava Gelato Diamond Infused Pre-Roll (1g) entered the top five, securing the fifth position after last appearing in the rankings in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
