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Jan-2025
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Overview
Market Insights Snapshot
Rooted (MO) has shown varied performance across different states and categories in recent months. In Arizona, the brand did not make it into the top 30 rankings for the Flower category from October 2024 through December 2024, indicating a weaker presence in this state. However, in January 2025, Rooted (MO) made a significant leap to the 45th position, suggesting a positive trend and potential growth in the Arizona market. This movement could indicate an increase in consumer interest or a strategic change in their marketing or distribution approach in Arizona.
Conversely, in Missouri, Rooted (MO) has maintained a more consistent presence in the Flower category. Starting at the 18th position in October 2024, the brand experienced a slight dip in November and December, ranking 19th and 23rd, respectively. However, by January 2025, Rooted (MO) rebounded to the 15th position, marking its highest rank in the observed period. This upward trend in Missouri could be attributed to strong brand loyalty or effective market strategies that have resonated well with consumers. Such movements highlight the brand's potential for sustained growth in its home state.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted (MO) has experienced notable fluctuations in its ranking, reflecting dynamic market conditions. Starting at 18th place in October 2024, Rooted (MO) saw a decline to 23rd by December, before rebounding to 15th in January 2025. This recovery in rank is indicative of a strategic adjustment or market response that has positively impacted sales performance. In contrast, Daybreak Cannabis consistently maintained a higher rank, moving from 16th to 13th over the same period, suggesting a stable and possibly growing customer base. Meanwhile, Elevate (Elevate Missouri) experienced a decline from 9th to 14th, which could indicate competitive pressure or market shifts that Rooted (MO) might capitalize on. Additionally, C4 / Carroll County Cannabis Co. showed a slight improvement from 17th to 16th, but remained consistently below Rooted (MO) in January 2025. These insights suggest that while Rooted (MO) faces stiff competition, its recent upward trajectory in rank and sales could position it well for further growth in the Missouri Flower market.
Notable Products
In January 2025, the top-performing product from Rooted (MO) was Wedding Cake (3.5g) in the Flower category, maintaining its number one rank from October and November 2024, despite a dip in December. The product achieved sales of 5307 units, showcasing its strong market presence. Do Si Dos (3.5g) retained its second-place position from previous months, highlighting consistent performance. Apples & Bananas Mints (3.5g) saw a slight decline, moving from the top spot in December to third in January. New entries Acid Dough (3.5g) and Hell on Wheels (3.5g) secured the fourth and fifth ranks, respectively, indicating fresh interest in these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
