.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Rooted (MO) has shown a dynamic performance in the Flower category within the state of Missouri. Over the months from June to September 2024, the brand's ranking fluctuated significantly. In June, Rooted (MO) was not listed among the top 30 brands, which could indicate a slow start or competitive market conditions. However, by July, the brand catapulted to the 17th position, marking a substantial improvement. This upward trend continued in August, where Rooted (MO) climbed further to the 14th spot, suggesting increased market penetration or successful product strategies. By September, the brand experienced a slight decline, dropping to 18th place, which might indicate seasonal changes in consumer demand or intensified competition.
In terms of sales, Rooted (MO) witnessed a remarkable growth trajectory from June through August, with a peak in August. This suggests that the brand successfully capitalized on market opportunities during the summer months. However, September saw a decrease in sales figures, which aligns with the drop in ranking. This decline might reflect a typical post-summer sales dip or strategic shifts within the brand's operations. Despite this, the overall performance in the Flower category, especially the rapid climb from outside the top 30 to a consistent presence in the rankings, highlights Rooted (MO)'s potential and adaptability in the Missouri cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted (MO) has demonstrated a notable fluctuation in rank and sales over the past few months. Starting from a rank of 47 in June 2024, Rooted (MO) made a significant leap to 17 in July, further improving to 14 in August before slightly dropping to 18 in September. This dynamic movement suggests a strong initial growth spurt, potentially driven by effective marketing or product launches, but a slight cooling off in September. In contrast, In The Flow showed a steady climb from 26 to 17, indicating consistent growth and possibly a strengthening market presence. Meanwhile, Cloud Cover (C3) improved its rank from 25 to 19, and TwentyTwenty (IL) re-entered the top 20 in September after missing out in August, suggesting a rebound in their market strategy. Local Cannabis Co. experienced a decline from 13 to 20, which might indicate challenges in maintaining its earlier momentum. Overall, Rooted (MO)'s performance highlights the competitive volatility in Missouri's Flower market, where strategic adjustments could be crucial for sustaining growth.
Notable Products
In September 2024, the top-performing product from Rooted (MO) was Wedding Cake (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months with sales reaching 5690 units. Do Si Dos (3.5g), also in the Flower category, consistently held the second position since July 2024, with sales slightly decreasing to 2972 units. Acid Dough (3.5g) emerged as a new contender in September, ranking third and achieving notable sales of 2144 units. Ozark Hash (3.5g) followed closely in fourth place with 1939 units sold. G13 (14g), which was the top seller in June, has seen a decline to fifth place by September, with sales of 1227 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
