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Oct-2024
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Overview
Market Insights Snapshot
Rooted (MO) has shown varied performance across different categories and states, with notable movements in their rankings. In the Flower category within Missouri, the brand has experienced a downward trend from July to October 2024. Starting at 17th place in July, Rooted (MO) maintained this position in August but saw a decline to 19th in September and further to 22nd by October. This decline could signal increased competition or shifts in consumer preferences within this category. Despite these challenges, Rooted (MO) managed to generate substantial sales, although the figures illustrate a downward trend from August to October, suggesting a possible need for strategic adjustments.
Interestingly, the absence of Rooted (MO) from the top 30 brands in any other states or categories indicates areas where the brand might not have a significant presence or influence. This could be viewed as a potential opportunity for growth and expansion, or it might reflect a strategic focus on specific markets. The brand's performance in Missouri highlights the importance of maintaining a strong market position in their primary state, even as they face competitive pressures. While specific sales numbers are not available for other states or categories, the data from Missouri provides a glimpse into the brand's current standing and potential areas for improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted (MO) has experienced some fluctuations in its market position over the past few months. Starting from a stable 17th rank in both July and August 2024, Rooted (MO) saw a slight dip to 19th in September and further to 22nd in October. This downward trend in ranking coincides with a decrease in sales from August to October. Notably, Stability Growers has shown an upward trajectory, improving its rank from 32nd in July to 20th in October, suggesting a potential shift in consumer preference or market dynamics. Meanwhile, Robust has consistently maintained a position around the 15th rank, indicating steady performance despite a gradual decline in sales. Atta has hovered around the lower 20s, showing a slight improvement in October. These movements highlight the competitive pressures Rooted (MO) faces, emphasizing the need for strategic adjustments to regain its footing in the Missouri Flower market.
Notable Products
In October 2024, Rooted (MO) saw Wedding Cake (3.5g) maintain its top position in the Flower category, with sales reaching 6447 units. Do Si Dos (3.5g) held steady at the second rank, while G13 (14g) climbed to the third position, showing a notable improvement from its fifth rank in September. Flo OG (14g) made a significant entry into the rankings, securing the fourth position for the first time. Ozark Hash (3.5g) experienced a drop to the fifth position after previously ranking fourth in September. These shifts highlight dynamic changes in consumer preferences and product performance over the months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
