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Nov-2024
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Overview
Market Insights Snapshot
Rooted (MO) has shown consistent performance in the Flower category within the state of Missouri. Over the past few months, the brand has maintained a relatively stable ranking, hovering around the 17th to 19th positions. This consistency indicates a steady presence in the market, although there was a slight dip in September and October where they ranked 19th, before improving to 18th in November. Such movements suggest that while they are a recognized player, there is still room for growth and potential to climb higher in the rankings.
Examining the sales figures, Rooted (MO) experienced a slight decline from August to October, with sales dropping from approximately $913,188 to $787,412. However, a modest recovery was seen in November with sales increasing to $806,998. Despite not breaking into the top 15, being consistently within the top 20 in Missouri's competitive Flower category is commendable. The brand's ability to stabilize and slightly improve its ranking in November could be indicative of strategic adjustments or market responses that have begun to take effect.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Rooted (MO) has demonstrated a stable performance, maintaining a consistent rank between 17th and 19th from August to November 2024. This steadiness in rank suggests a solid market presence, although it faces stiff competition from brands like C4 / Carroll County Cannabis Co. and Nuthera Labs, which have consistently ranked higher. Notably, Nuthera Labs has shown an upward sales trend, potentially indicating a growing consumer preference. Meanwhile, Sublime experienced a significant drop in rank in September and October, which might have temporarily benefited Rooted (MO) by reducing competitive pressure. However, TwentyTwenty (IL) has emerged as a formidable competitor, climbing to the 20th position by November, which could pose a challenge to Rooted (MO) if this upward trajectory continues. Overall, while Rooted (MO) holds a stable position, the dynamic shifts among its competitors highlight the need for strategic initiatives to enhance its market share and sales growth.
Notable Products
In November 2024, Wedding Cake (3.5g) maintained its position as the top-performing product for Rooted (MO), with impressive sales reaching 7830 units, marking a consistent hold on the number one rank since August. Do Si Dos (3.5g) also held its steady second place, although its sales have been on a decline over the months. G13 (14g) retained its third-place rank from October, showing strong performance despite a slight decrease in sales. Safety Meeting (3.5g) emerged as a new contender in fourth place, indicating a promising entry into the rankings. Ozark Hash (3.5g) reappeared in the rankings at fifth place, having previously been absent in October, signaling a rebound in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
