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Nov-2024
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Overview
Market Insights Snapshot
Roots Grass Cannabis has shown a notable performance in the Oregon market, particularly within the Flower category. After not ranking in the top 30 in October 2024, the brand made a significant leap to secure the 30th position by November 2024. This upward movement is remarkable considering the competitive nature of the cannabis market in Oregon. The sales figures reflect this positive trend, with a substantial increase from $81,811 in September 2024 to $243,414 in November 2024, indicating a strong recovery and growth in consumer demand. However, the absence of a ranking in October suggests that the brand faced challenges that month, which they successfully overcame by November.
While Roots Grass Cannabis has made strides in Oregon, their performance in other states or provinces is not highlighted, suggesting they may not have reached the top 30 in those regions. This could point to a strategic focus on the Oregon market or challenges in expanding their presence elsewhere. The brand's ability to rebound in Oregon's Flower category is a positive indicator of its potential to adapt and grow. Observers and stakeholders might find it worthwhile to monitor whether Roots Grass Cannabis can maintain its momentum and expand its reach beyond Oregon in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, Roots Grass Cannabis has experienced a notable fluctuation in its market position over the past few months. Despite not being in the top 20 brands in October 2024, Roots Grass Cannabis made a significant comeback in November 2024, achieving a rank of 30. This resurgence is particularly impressive when compared to competitors like Verdant Leaf Farms, which hovered around the 48-60 rank range, and Drewby Doobie / Epic Flower, which maintained a rank between 45 and 54. The sales trajectory of Roots Grass Cannabis also saw a substantial increase in November, surpassing the sales figures of Verdant Leaf Farms and approaching those of Herbal Dynamics, which ranked 29th. This upward trend suggests a strong recovery and potential for continued growth in the competitive Oregon market.
Notable Products
In November 2024, the top-performing product for Roots Grass Cannabis was Slurricane (1g) in the Flower category, securing the number one rank with sales of 5,110 units. Following closely, Burner Cookies (1g) held the second position, while Creek Fuel (1g) took the third spot. Runtz (1g) and Oreo (1g) completed the top five ranks. Notably, this ranking reflects a new entry for all these products, as they were not ranked in the preceding months. The sales figures for these products indicate a strong market presence, with Slurricane (1g) leading the charge in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
