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Aug-2024
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Overview
Market Insights Snapshot
Rosin Tech has shown a notable performance trend in the state of California within the Concentrates category. The brand initially ranked 30th in May 2024, but experienced a slight drop to 41st in June. However, the subsequent months saw a significant upward movement, with Rosin Tech climbing to 28th in July and further advancing to 21st in August. This indicates a strong recovery and growing popularity in the California market. The sales figures also reflect this positive trend, with a marked increase from $126,085 in May to $170,806 by August.
While the brand has shown resilience and growth in California, it is important to note that Rosin Tech did not make it into the top 30 brands in some months, which could be a point of concern. The dip in June's ranking suggests a potential volatility or competitive pressure in the market. However, the strong rebound in the following months indicates effective strategies or increased consumer demand. Observing this pattern could provide insights into Rosin Tech's market dynamics and competitive positioning within the Concentrates category.
Competitive Landscape
In the California concentrates market, Rosin Tech has shown a notable upward trend in rankings over the past few months, moving from 30th in May 2024 to 21st in August 2024. This positive shift indicates a growing market presence and potentially increasing consumer preference. In comparison, Paper Planes has experienced a decline, dropping from 11th to 19th over the same period, which may suggest a shift in consumer loyalty or market dynamics favoring Rosin Tech. Meanwhile, 5G (530 Grower) has also shown a strong performance, climbing to 20th in August from 53rd in May, indicating fierce competition in the mid-tier rankings. California Love has made a significant leap from 70th to 22nd, closely trailing Rosin Tech. This competitive landscape highlights the importance of strategic marketing and product differentiation for Rosin Tech to maintain and improve its position in the California concentrates market.
Notable Products
In August 2024, the top-performing product for Rosin Tech was Cheeseburger Live Rosin (1g) in the Concentrates category, which climbed to the first position from second place in July. Rotten Cake Fresh Press Rosin (1g), also in Concentrates, dropped to the second position after consistently holding the top spot from May to July, with notable sales of $2,079. Valley Grove Mix Rosin (1g) secured the third position in its debut month. Luma Grease Fresh Press Rosin (1g) and GMO Rosin Disposable (0.5g) followed in fourth and fifth positions, respectively. The rankings reflect a significant shift in consumer preference, particularly the rise of Cheeseburger Live Rosin (1g) to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
