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Sep-2024
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Overview
Market Insights Snapshot
Rosin Tech has shown a consistent upward trajectory in the Concentrates category in California over the past few months. Starting from a ranking of 39 in June 2024, the brand has made significant strides, climbing to the 27th position by September 2024. This steady improvement suggests that Rosin Tech is gaining traction in the competitive California market, particularly in the Concentrates category. While they were outside the top 30 in June, their ability to break into the top 30 by August is a noteworthy achievement, indicating a positive reception and growing consumer demand for their products.
Despite not being in the top rankings initially, Rosin Tech's sales figures reflect a promising trend. For instance, from June to September 2024, the brand's sales figures in California have seen fluctuations, with a notable increase from June to July before stabilizing. This pattern of growth and stabilization could imply effective marketing strategies or product innovations that are resonating well with consumers. However, it is important to note that while Rosin Tech has improved its position in California, its absence from the top 30 in other states or provinces could indicate areas where the brand might need to enhance its presence and competitiveness.
```Competitive Landscape
In the competitive landscape of the California concentrates market, Rosin Tech has shown a steady improvement in rank from June to September 2024, moving from 39th to 27th position. This upward trajectory suggests a positive reception and growing market presence. In comparison, Clsics also improved its rank but remained slightly behind Rosin Tech, climbing from 42nd to 29th. Meanwhile, Everyday Dabs experienced a decline, dropping from 11th in June to 25th in September, indicating potential challenges in maintaining its earlier momentum. Halfpipe Cannabis maintained a relatively stable position, closely trailing Rosin Tech by moving from 33rd to 26th. Notably, 5G (530 Grower) showed fluctuations, peaking at 22nd in July but settling at 28th by September. These dynamics highlight Rosin Tech's competitive edge and suggest potential for further growth in the California concentrates market.
Notable Products
In September 2024, Grape Dragon Cold Cure Rosin (1g) emerged as the top-performing product for Rosin Tech, achieving the highest rank in the Concentrates category with sales of 2585 units. Rotten Cake Fresh Press Rosin (1g) maintained a strong position, ranking second, although its sales have been on a downward trend since June 2024. Sonoma Red Live Rosin Disposable (0.5g) held steady in third place in the Vapor Pens category, despite a decrease in sales from August 2024. Key Lime Pie Cold Cure Rosin (1g) and GMO Rosin Disposable (0.5g) secured the fourth and fifth ranks, respectively, both entering the top five for the first time this year. Overall, the rankings indicate a shift in consumer preference towards new entries in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
