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Dec-2024
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Overview
Market Insights Snapshot
Runtz has shown a notable performance in the New York market, particularly within the Flower category. In December 2024, Runtz emerged in the rankings at 17th position, a significant improvement from November when it was ranked 24th. This upward trajectory is indicative of the brand's growing popularity and influence in the New York cannabis market. The absence of Runtz in the top 30 rankings for September and October highlights a substantial leap in market presence, suggesting a successful strategy or product launch that resonated well with consumers towards the end of the year.
While Runtz's performance in New York is commendable, it is worth noting that the brand did not make it to the top 30 in earlier months, which could imply challenges in market penetration or consumer awareness initially. However, the sharp increase in sales from November to December, with sales figures rising from $363,485 in November to a higher number in December, underscores the brand's potential for continued growth. This trend reflects a broader consumer acceptance and possibly an expanded distribution network or enhanced marketing efforts that have successfully captured the attention of cannabis consumers in New York.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Runtz has shown a notable upward trajectory in recent months. After not being in the top 20 in September and October 2024, Runtz made a significant leap to rank 24th in November and further climbed to 17th by December. This rise is indicative of a strong growth trend, likely driven by a substantial increase in sales from November to December. In contrast, Florist Farms maintained a relatively stable position, fluctuating slightly between 17th and 19th place, while Electraleaf experienced a decline from 7th to 15th, suggesting potential challenges in maintaining its earlier momentum. Meanwhile, Veterans Choice Creations (VCC) and To The Moon have shown consistent rankings, indicating steady performance. Runtz's recent surge in rank and sales highlights its growing appeal and potential to disrupt the market dynamics in New York's Flower category.
Notable Products
In December 2024, the top-performing product from Runtz was Trump Runtz (3.5g) in the Flower category, securing the number one rank with sales of 3337 units. Obama Runtz (3.5g) followed closely as the second-ranked product, experiencing a slight drop from its top position in November. White Cherry Runtz (3.5g) maintained its third position from the previous month, showing a steady increase in sales figures. Lemon Candy Runtz (3.5g) held the fourth spot consistently over November and December, indicating stable performance. Pink Runtz (3.5g) saw a slight decline, dropping from third to fifth place, despite a small increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
