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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Safe Bet has demonstrated notable performance across several cannabis product categories. Concentrates saw fluctuating rankings, with a peak at 21st in October before settling at 24th in November. This indicates a slight dip in market position but still reflects a strong presence within the top 30. The Pre-Roll category, however, exhibited more dynamic movement, climbing from 24th in August to a commendable 15th in September, before adjusting to 19th by November. This suggests that while there was a temporary surge in demand or market penetration, maintaining such a position could present challenges.
Meanwhile, Safe Bet's Vapor Pens category has shown a relatively stable trajectory with a gradual improvement in ranking over the months. Starting at 23rd in August, the brand managed to advance to 20th by November, indicating a positive trend in consumer preference or market strategy in Missouri. Despite these fluctuations, Safe Bet's overall sales in the Vapor Pens category have shown consistent growth, highlighting a successful engagement with consumers. The absence of Safe Bet from the top 30 in other states or categories may point to areas where the brand could expand its market influence or adjust its strategy to gain a stronger foothold.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Safe Bet has shown a notable improvement in its market position, climbing from a rank of 24 in September 2024 to 20 in November 2024. This upward trend in ranking is indicative of a positive shift in sales, with November sales surpassing October's figures. In comparison, The Clear experienced fluctuations, peaking at rank 17 in October before dropping back to 21 in November, suggesting volatility in their sales performance. Meanwhile, Greenlight demonstrated a significant recovery, jumping from rank 30 in October to 19 in November, indicating a strong rebound in sales. Wavelength Extracts maintained a relatively stable presence, although they experienced a slight decline from rank 10 in October to 17 in November. Lastly, Clouds Vapes saw a decrease in their ranking from 18 in October to 22 in November, reflecting a downturn in sales. Safe Bet's consistent improvement in rank and sales amidst these market dynamics highlights its growing competitiveness in the Missouri Vapor Pens category.
Notable Products
In November 2024, the top-performing product for Safe Bet was the Indica CBN FECO Syringe (1g) in the Concentrates category, maintaining its top rank from October with sales totaling 2,094 units. The Granddaddy Purple Distillate Cartridge (1g) in Vapor Pens rose to the second position, improving from its third-place rank in October. The Blue Dream Distillate Cartridge (1g) also in Vapor Pens, slightly declined to third place after holding second place in the previous month. Notably, the AK-47 Distillate Cartridge (1g) made its debut in the rankings at fourth place, while Heaven's Whip Infused Pre-Roll 2-Pack (1g) entered the list at fifth place. This month saw shifts in rankings primarily within the Vapor Pens category, reflecting a dynamic change in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
