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Jan-2025
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Overview
Market Insights Snapshot
Safe Bet has shown varied performance across different categories and states, with notable shifts in rankings over the past few months. In the Missouri market, Safe Bet's presence in the Concentrates category has been relatively stable, maintaining a position within the top 30 brands. Although they experienced a slight dip in December 2024, dropping to rank 26, they managed to climb back to rank 24 by January 2025, indicating a modest recovery. Their sales figures in this category also reflect an interesting trend, with a dip in November 2024 followed by a rebound in January 2025. This suggests a potential seasonal fluctuation or a successful marketing strategy that helped regain their footing.
In contrast, Safe Bet's performance in the Pre-Roll category in Missouri has been less consistent, as evidenced by their downward trajectory from rank 18 in November 2024 to rank 24 in January 2025. This decline might be a concern for the brand, as it indicates a loss of market share in this category. On a more positive note, their Vapor Pens category has shown impressive growth, moving up from rank 21 in October 2024 to rank 14 by January 2025. This upward trend in the Vapor Pens category could be indicative of a strong product line or increased consumer preference for their offerings in this segment. The contrasting performances across categories highlight the dynamic nature of the cannabis market and the importance of strategic positioning for brands like Safe Bet.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has shown a promising upward trajectory in its rankings over recent months. Starting from a rank of 21 in October 2024, Safe Bet improved its position to 14 by January 2025, indicating a consistent rise in market presence. This positive trend is noteworthy, especially when compared to competitors like Elevate (Elevate Missouri) and Wavelength Extracts, both of which experienced fluctuations in their rankings, with Elevate dropping from 7 to 13 and Wavelength Extracts from 8 to 15 over the same period. Meanwhile, Illicit / Illicit Gardens saw a decline from a peak rank of 5 in November to 16 in January, suggesting potential volatility. Additionally, Indi Vapes showed a stable performance, ending at rank 11 in January. Safe Bet's steady climb in rankings, coupled with increasing sales figures, positions it as a brand to watch in the Missouri vapor pen market, highlighting its growing appeal and competitive edge.
Notable Products
In January 2025, the top-performing product for Safe Bet was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, which rose to the first rank with sales of 2556.0. The Granddaddy Purple Distillate Cartridge (1g) maintained its strong position, holding steady at the second rank from the previous month. The Indica CBN FECO Syringe (1g) improved its standing to third place, recovering from a fourth rank in December 2024. Blue Dream Distillate Cartridge (1g), which was previously the top product in December, slipped to fourth position. Notably, the Wedding Cake Distillate Cartridge (1g) emerged in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
