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Oct-2024
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Overview
Market Insights Snapshot
Safe Bet has shown a notable performance in the Missouri market, particularly in the Concentrates category. Over the past few months, the brand has climbed from a rank of 31 in July 2024 to an impressive 18 by October 2024. This upward trend is accompanied by a significant increase in sales, indicating a growing consumer preference for Safe Bet's concentrates. However, the Vapor Pens category presents a more varied picture; Safe Bet started strong with a rank of 14 in July but experienced fluctuations, ultimately stabilizing at rank 20 by October. This suggests a competitive landscape in the Vapor Pens category, where maintaining a top position might require strategic adjustments.
In contrast, Safe Bet's performance in the Pre-Roll category in Missouri has been less consistent. Initially, the brand saw a promising rise from rank 35 in July to 18 in September, but it slipped to 26 in October. This drop could imply challenges in sustaining consumer interest or increased competition from other brands. Despite the decline, the sales figures indicate robust activity, suggesting that while Safe Bet may not always rank in the top tiers, it still commands a significant share of the market. Understanding these dynamics can provide insights into Safe Bet's strategic positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has experienced notable fluctuations in its ranking over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. Safe Bet's rank dropped from 14th in July 2024 to 24th in September 2024, before recovering slightly to 20th in October 2024. This volatility contrasts with the performance of competitors such as The Clear, which improved its position from 25th in July to 18th in October, and Select, which maintained a relatively stable presence in the top 20 despite a slight dip in October. Meanwhile, CODES showed a similar pattern of fluctuation, peaking at 12th in August before dropping to 22nd by October. The competitive dynamics suggest that Safe Bet may need to reassess its market strategies to regain and sustain a higher rank amidst strong competition, particularly from brands like The Clear, which has shown a strong upward trajectory in sales and rank.
Notable Products
In October 2024, the top-performing product from Safe Bet was the Indica CBN FECO Syringe (1g) in the Concentrates category, climbing to the number one rank with sales reaching 2908 units. This represents a significant rise from its third-place standing in September 2024. The Blue Dream Distillate Cartridge (1g) in the Vapor Pens category secured the second position, showing a stable performance after previously being unranked in September. The Green Crack Distillate Cartridge (1g) moved up to third place, having re-entered the rankings after a period of absence. Notably, the Lilly Haze Distillate Cartridge (1g) dropped to fourth place from its top position in August, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
