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Aug-2024
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Overview
Market Insights Snapshot
Santa Cruz Mountain Tops has shown a notable presence in the California market within the Tincture & Sublingual category. After not ranking in the top 30 brands from May 2024 to July 2024, the brand made a significant leap to secure the 22nd position in August 2024. This upward movement indicates a positive shift in consumer preference or perhaps an effective marketing strategy that has started to pay off. The brand's sales in August 2024 were recorded at $10,225, suggesting a strong month compared to the previous months where it did not rank.
While Santa Cruz Mountain Tops has made strides in California, their absence from the top 30 rankings in other states and categories for the same period points to a potential area for growth. The lack of presence in other states may indicate either a focused strategy on the California market or a need for expansion and increased brand awareness in other regions. The brand's movement into the top 30 in California's Tincture & Sublingual category is promising, but the overall performance across different states and categories remains an area to watch for future developments.
Competitive Landscape
In the competitive landscape of California's Tincture & Sublingual category, Santa Cruz Mountain Tops experienced notable fluctuations in its market position. In August 2024, the brand re-entered the top 20 at rank 22, indicating a resurgence in consumer interest. This is a significant improvement compared to earlier months where it did not rank in the top 20. Competitors like High Gorgeous by Yummi Karma and Kind Medicine have shown varied performance, with High Gorgeous by Yummi Karma re-entering the top 20 in August 2024 and Kind Medicine maintaining a consistent presence in the rankings. Don Primo and Cosmic View also experienced fluctuations, with Don Primo dropping out of the top 20 after June 2024 and Cosmic View maintaining a steady presence until July 2024. These dynamics suggest that while Santa Cruz Mountain Tops has faced stiff competition, its recent re-entry into the top 20 could signal a positive trend in sales and market share, making it a brand to watch in the coming months.
Notable Products
For August 2024, the top-performing product from Santa Cruz Mountain Tops is El Sol Landrace Durban Poison Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, maintaining its top rank from July with notable sales of 85 units. La Luna - Blueberry Afgoo Tincture (35mg CBD, 1040mg THC, 21mg CBG, 30ml) follows closely in second place, showing a significant rise from its third position in July. Sativa Feel Good Jack Herer Tincture (420mg THC, 30ml) takes the third spot, climbing up from fourth place the previous month. The CBD/THC 1:1 Purple Kush Indica Relax Tincture (500mg CBD, 500mg THC. 30ml) has seen a decline, moving from second to fourth place. CBD/THC 11:1 Suzy Q CBD Heal Tincture (420mg CBD, 46mg THC, 30ml) rounds out the top five, dropping from the second position in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
