.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In examining the performance of Sapphire Farms across various categories and states, notable trends emerge, particularly in the Michigan market. In the Flower category, Sapphire Farms did not make it into the top 30 rankings from October 2024 through January 2025, with a downward trend in sales from $450,494 in October to $278,946 in January. This indicates a challenging period for the brand in this category within Michigan. Conversely, their performance in the Pre-Roll category shows a more positive trajectory, with rankings fluctuating but improving from 41st place in December to 28th in January, suggesting a recovery in market presence despite earlier setbacks.
Meanwhile, in New York, Sapphire Farms has shown a strong and improving performance in the Vapor Pens category. They entered the rankings in November at 27th place and climbed steadily to 17th by January 2025, with sales increasing significantly from $306,107 in November to $551,733 in January. This upward trend highlights a growing acceptance and demand for their vapor pen products in the New York market, suggesting a strategic focus or consumer preference shift that the brand has successfully capitalized on. The absence of ranking data for October indicates that they were not in the top 30, marking a notable entry and growth in subsequent months.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Sapphire Farms has shown a promising upward trajectory in recent months. After not ranking in the top 20 in October 2024, Sapphire Farms made a notable entry at rank 27 in November, climbing to rank 20 in December, and further improving to rank 17 by January 2025. This positive trend in rankings indicates a significant increase in market presence and consumer acceptance. In comparison, Bloom maintained a relatively stable position, fluctuating slightly between ranks 15 and 18, while Turn showed a strong performance, moving from rank 27 in October to consistently holding rank 15 by January. Meanwhile, Florist Farms experienced a slight decline from rank 15 in October to rank 19 in January, and ghost. had a volatile performance, dropping significantly in November and December before recovering to rank 18 in January. These dynamics suggest that Sapphire Farms is gaining competitive ground, potentially at the expense of brands like Florist Farms and ghost., and is positioned well for continued growth in the New York Vapor Pens market.
Notable Products
In January 2025, Kush Cake Pre-Roll (1g) maintained its position as the top-performing product for Sapphire Farms, achieving sales of 58,433 units. This product has consistently ranked first since November 2024, showing a strong upward trend. Lemon Venom Pre-Roll (1g) climbed to the second rank, up from third in December 2024, with notable sales growth as well. Animal Face Pre-Roll (1g) entered the rankings for the first time, securing the third position with significant sales figures. Sour Power Pre-Roll (1g), which was second in December, dropped to fourth, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
