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Dec-2024
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Overview
Market Insights Snapshot
In the Vapor Pens category, Sauce Essentials has shown varying performance across different states. In Arizona, the brand's presence has been inconsistent, with it not ranking in the top 30 in October 2024, though it managed to reappear in November and December. This fluctuation could be seen as a challenge for the brand in this state. Meanwhile, in California, the brand has seen a decline in rankings from September to December, dropping from 16th to 28th, reflecting a possible need for strategic adjustments. However, in Nevada, Sauce Essentials has demonstrated a positive trend, improving from 13th in September to 6th by December, indicating growing consumer preference or successful market strategies in this state.
Looking at the Edible category in Michigan, Sauce Essentials has faced challenges, as evidenced by its decline in rankings from 29th in September to 38th in December. This trend suggests that the brand might need to reassess its positioning or product offerings in this segment. In the Pre-Roll category, also in Michigan, the brand failed to make it into the top 30 by December, indicating significant competition or a shift in consumer preferences away from their products. Across these categories and states, Sauce Essentials' performance highlights the dynamic nature of the cannabis market and the varying consumer demands and competitive pressures that the brand faces in different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Sauce Essentials has experienced a slight decline in its ranking, moving from 15th place in September and October 2024 to 16th in December 2024. This shift is notable as other brands like Traphouse Cannabis Co. have shown a consistent upward trajectory, climbing from 19th to 13th place over the same period. Despite a dip in sales from October to December, Sauce Essentials maintains a stable position compared to Levitate, which saw a more volatile ranking, dropping from 14th to 18th. Meanwhile, High Minded and Amnesia have shown fluctuations, with Amnesia breaking into the top 20 by December. These dynamics suggest that while Sauce Essentials faces challenges, particularly in maintaining its rank, it remains a key player amidst shifting competitive pressures.
Notable Products
In December 2024, the top-performing product from Sauce Essentials was the White Widow Live Resin Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with sales of 10,230 units. The Aloha Express Live Resin Disposable (1g) also performed strongly, securing the second rank, consistent with its position in October, and showing an increase in sales compared to November. The Grandaddy Purple Live Resin Disposable (1g) made a notable entry at third rank, while the Apple Fritter Live Resin Disposable (1g) debuted at fourth. Meanwhile, the Strawberry Cough Live Resin Disposable (1g) dropped to the fifth position from third, indicating a downward trend over the months. Overall, the rankings highlight consistent demand for certain products while also showcasing the introduction of new top performers in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
