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Oct-2024
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Overview
Market Insights Snapshot
Sauce Essentials has demonstrated a varied performance across different states and categories, with notable movements in both rankings and sales. In the state of Arizona, the brand saw a promising upward trajectory in the Vapor Pens category, climbing from 16th to 14th place from July to August 2024. However, by October, they were no longer in the top 30, indicating a potential area for improvement. In contrast, in California, Sauce Essentials maintained a consistent presence within the top 20 for Vapor Pens, although their rank slipped from 15th in July to 18th by October, along with a noticeable decline in sales figures over these months. This suggests that while the brand is established in California, there may be challenges in maintaining its market position.
In Michigan, Sauce Essentials exhibited a strong performance in the Vapor Pens category, consistently ranking between 13th and 18th place from July to October 2024. This stability is complemented by their presence in the Edible category, where they hovered around the 31st position, showing potential for growth. The brand's performance in Nevada is particularly noteworthy, with a significant improvement in rankings for Vapor Pens, moving from 13th in September to 9th by October, alongside a substantial increase in sales. Meanwhile, in Ohio, Sauce Essentials achieved a commendable top 10 position by October, reflecting a steady upward trend in the Vapor Pens category. These variations highlight the brand's differing market dynamics across states and categories, suggesting both opportunities and challenges in maintaining and expanding their market share.
Competitive Landscape
In the competitive landscape of vapor pens in California, Sauce Essentials has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 15th in July, Sauce Essentials saw a decline to 18th by October. This downward trend in rank coincides with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. Meanwhile, competitors like Jeeter and Kurvana have maintained relatively stable rankings, with Jeeter fluctuating between 15th and 16th place and Kurvana holding steady around 17th and 18th. Interestingly, Punch Extracts / Punch Edibles improved its rank from 23rd to 20th, indicating a positive sales trajectory that contrasts with Sauce Essentials' decline. This competitive dynamic highlights the importance for Sauce Essentials to innovate and adapt its strategies to reclaim its earlier standing and counteract the upward momentum of its rivals.
Notable Products
In October 2024, the top-performing product for Sauce Essentials was the Classics- White Widow Distillate Disposable (1g) in the Vapor Pens category, reclaiming its number one position after dropping in rank over the previous months. The Aloha Express Live Resin Disposable (1g) saw a notable improvement, rising to second place from a consistent fourth place in August and September, with sales figures reaching 7137. The Strawberry Cough Live Resin Disposable (1g) maintained a steady presence, ranking third, although it experienced a slight decline in sales compared to previous months. Jack Diesel Live Resin Disposable (1g) dropped to fourth position after leading in the earlier months, indicating a shift in consumer preference. A new entrant, Apple Fritter Live Resin Disposable (1g), debuted in fifth place, showing potential for growth in the upcoming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
