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Nov-2024
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Overview
Market Insights Snapshot
Sauce Essentials has shown varied performance across different states and categories, with notable fluctuations in rankings. In the Vapor Pens category, the brand experienced a significant drop in Arizona, where it fell from 13th place in August 2024 to 27th in November 2024, indicating a decrease in market presence. Similarly, in California, Sauce Essentials saw a downward trend, moving from 17th to 29th place over the same period. However, the brand maintained a consistent top 10 position in Ohio, ranking 10th in both October and November 2024, suggesting a stable performance in that state.
In the Edible category in Michigan, Sauce Essentials did not make it into the top 30 in November 2024, a decline from its 27th rank in August 2024. This indicates a potential area for improvement. However, in the Vapor Pens category in Nevada, the brand showed resilience, maintaining a strong position, with a slight dip from 9th to 10th place from October to November 2024. Additionally, in Colorado, the brand managed to break into the top 30 by November 2024, marking an upward trend from its previous 35th position in October. These movements highlight the brand's varied performance across different markets and categories, indicating both challenges and opportunities for growth.
Competitive Landscape
In the Ohio Vapor Pens category, Sauce Essentials has shown a steady improvement in its rankings over the past few months, moving from 13th place in August 2024 to securing the 10th position by November 2024. This upward trend is indicative of a positive reception in the market, especially as it maintains its position despite the competitive landscape. Notably, Rythm, which started at rank 2 in August, has experienced a decline, dropping to 9th place by November, suggesting a potential opportunity for Sauce Essentials to capitalize on the shifting dynamics. Meanwhile, Neighborgoods has also been climbing the ranks, moving from 18th to 11th, indicating increasing competition. However, Sauce Essentials' consistent sales growth, particularly a significant jump in November, positions it well against competitors like Main Street Health, which has seen fluctuating rankings and sales. The brand's ability to maintain and improve its rank amidst these changes highlights its growing influence and potential for further market penetration.
Notable Products
In November 2024, Sauce Essentials' top-performing product was the Strawberry Cough Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank from October with sales of 5639 units. The Bursts - Sour Blue Razz Grab-N-Go Live Resin Infused Gummies 2-Pack (200mg) secured the second position, marking a notable entry into the rankings with impressive sales. The Apple Fritter Live Resin Disposable (1g) climbed to third place from its previous fifth position, indicating a positive sales trend. Ghost Train Haze Live Resin Disposable (1g) was ranked fourth, showing a slight drop from its past performance. Finally, Aloha Express Live Resin Distillate Disposable (1g) slipped to fifth place, continuing a downward trend from its second place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
