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Dec-2024
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Overview
Market Insights Snapshot
SAUSE has shown an impressive upward trajectory in the Concentrates category within Massachusetts over the last few months of 2024. In September, the brand was not in the top 30, but by October, it climbed to rank 28. This upward momentum continued through November, where it reached rank 21, and maintained a strong position into December at rank 22. This consistent improvement in rankings reflects a solid growth in consumer demand and market presence for SAUSE in Massachusetts. The sales figures underscore this trend, with a notable increase from October to November, suggesting a successful strategy in capturing a larger market share.
While SAUSE's performance in Massachusetts is commendable, it's important to note that their absence from the top 30 in other states may indicate potential areas for growth and expansion. The brand's focused success in the Massachusetts Concentrates category could serve as a model for entering and scaling in other markets. This lack of presence in other states' top rankings highlights both a challenge and an opportunity for SAUSE to diversify its market reach and establish itself as a competitive player across more regions. By analyzing the factors contributing to their success in Massachusetts, SAUSE could potentially replicate this performance in other states, leveraging insights gained to enhance their strategic positioning.
Competitive Landscape
In the Massachusetts concentrates market, SAUSE has shown a notable upward trajectory in its rankings over the last few months of 2024, moving from 33rd in September to 22nd by December. This improvement in rank is accompanied by a significant increase in sales, reflecting a positive reception in the market. However, competitors such as Treeworks and Superflux have also been strong performers, with Treeworks consistently ranking higher than SAUSE and achieving a 19th place rank in December. Superflux, despite some fluctuations, maintained a competitive edge, peaking at 14th in October before settling at 21st in December. Meanwhile, Remedi experienced a decline, dropping from 19th in September to 25th in December, which could present an opportunity for SAUSE to capture more market share. Interestingly, Suncrafted made a significant leap from outside the top 40 to 24th in December, indicating a potential emerging competitor. These dynamics suggest that while SAUSE is on a positive growth path, the competitive landscape remains fierce, requiring strategic efforts to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product from SAUSE was Top Gun Live Resin Cake Badder (1g) in the Concentrates category, securing the number one rank with sales of 308 units. The Mistress Live Rosin Badder (1g) followed in second place, showing a notable rise from its fourth position in November. Wedding Cake Live Resin Badder (1g) maintained a steady performance, ranking third, consistent with its position from October. Pina Colada Live Resin Badder (1g) entered the top five for the first time, achieving fourth place. Tricross Live Resin Badder (1g) rounded out the top five, marking its debut in the rankings as well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
