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Sep-2024
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Overview
Market Insights Snapshot
SAUSE has shown a notable performance shift in the Massachusetts concentrates category over the past few months. After not being in the top 30 brands for June, July, and August, SAUSE made a significant leap to rank 24th in September. This upward movement is underscored by their sales, which nearly doubled from August to September, indicating a strong resurgence in consumer interest or perhaps a strategic change in distribution or marketing efforts. The fact that SAUSE was absent from the top 30 for three consecutive months and then reappeared suggests a potential turning point for the brand in this state.
While the Massachusetts market shows promising signs for SAUSE, the absence of rankings in other states or provinces could be seen as a missed opportunity or a strategic focus solely on Massachusetts. The brand's ability to break into the top 30 in September after several months outside of it is a positive indicator for their potential to gain further traction. However, without visibility into their performance in other regions or categories, it's challenging to assess their overall market strategy or success. This selective presence might suggest a targeted approach, focusing resources where they see the most potential for growth, but it also raises questions about their broader market penetration.
Competitive Landscape
In the Massachusetts concentrates market, SAUSE has demonstrated a notable upward trend in its ranking from June to September 2024. Starting at a rank of 36 in June, SAUSE improved its position to 24 by September, indicating a significant rise in market presence. This improvement contrasts with competitors like Local Roots, which experienced a decline from rank 12 in June to 22 in September, and Treeworks, which also saw a downward trend, dropping from 22 to 26. Meanwhile, Dab Fx maintained a relatively stable position, ending at rank 23 in September, just one spot ahead of SAUSE. Despite a dip in sales during the summer months, SAUSE's September sales surged, surpassing Superflux and nearing Dab Fx, reflecting a strong recovery and effective market strategies. This positive trajectory suggests that SAUSE is effectively capitalizing on market opportunities, positioning itself as a formidable competitor in the Massachusetts concentrates sector.
Notable Products
In September 2024, the top-performing product for SAUSE was the Zmints 11 x Ghost Town Diamonds & Live Resin Infused Pre-Roll, maintaining its first-place ranking from August with a notable sales figure of 412 units. The Pluto Live Resin Badder climbed to the second position, showing a significant increase from its absence in the rankings in the previous months. Fog Dog Live Resin Badder secured the third spot, improving from a consistent fifth-place ranking in the summer months. The Root Beer Float Live Rosin Cartridge made a notable entry into the rankings, claiming the fourth position. Lastly, the Mimosa x Pineapple Upside Down Cake Infused Pre-Roll ranked fifth, dropping from its third position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
