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Jan-2025
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Overview
Market Insights Snapshot
SAUSE has demonstrated notable progress in the Concentrates category within Massachusetts. Starting from a rank of 31 in October 2024, the brand made significant strides, climbing to 14th place by January 2025. This upward trajectory indicates a strong market presence and increasing consumer preference over the months. The consistent improvement in their ranking suggests that SAUSE is successfully capturing market share, likely due to effective product offerings or strategic market positioning. Their entry into the top 30 brands in this category is a positive indicator of their growing influence.
Interestingly, the sales figures for SAUSE in Massachusetts mirror the upward trend in rankings. While specific sales numbers are reserved, the general increase in sales from October 2024 to January 2025 underscores their expanding footprint in the Concentrates market. The absence of SAUSE from the top 30 brands in October 2024 highlights the rapid pace of their growth, suggesting that their market strategies or product innovations are resonating well with consumers. This performance trajectory could serve as a benchmark for their potential in other states or categories as they continue to expand their brand presence.
Competitive Landscape
In the Massachusetts concentrates market, SAUSE has shown a notable upward trajectory in rankings over the past few months, moving from 31st in October 2024 to an impressive 14th by January 2025. This significant climb in rank suggests a strong increase in market presence and consumer preference. Comparatively, Volcanna also experienced fluctuations, peaking at 12th in December 2024 before dropping to 18th in January 2025, indicating potential volatility in their sales strategy. Meanwhile, The Heirloom Collective and Regenerative maintained relatively high ranks, though both saw a decline in January 2025, suggesting a possible shift in consumer preferences or market dynamics. Dab Fx remained stable, hovering around the mid-teens, which could indicate consistent but not exceptional performance. SAUSE's rise in rank, coupled with a dramatic increase in sales, highlights its growing competitiveness and appeal in the Massachusetts concentrates market.
Notable Products
In January 2025, the top-performing product from SAUSE was Tricross Live Resin Badder (1g) in the Concentrates category, which ascended to the number one rank with notable sales of 1072 units. Wedding Cake Live Resin Badder (1g), also in the Concentrates category, climbed to the second position, showing a significant increase from its third-place ranking in December 2024. Zmints 11 x Ghost Town Diamonds & Live Resin Infused Pre-Roll (1g) ranked third, maintaining its position as a strong contender in the Pre-Roll category. Top Gun Live Resin Cake Badder (1g) saw a decline, dropping from first place in December 2024 to fourth in January 2025. Another new entrant, Interspecies Erotica Live Resin Badder (1g), entered the top five, securing the fifth position in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
